{"id":3819,"date":"2022-01-18T12:48:05","date_gmt":"2022-01-18T12:48:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/18\/the-definitive-guide-to-b2b-lead-generation-across-channels-part-2\/"},"modified":"2022-01-18T12:48:05","modified_gmt":"2022-01-18T12:48:05","slug":"the-definitive-guide-to-b2b-lead-generation-across-channels-part-2","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/18\/the-definitive-guide-to-b2b-lead-generation-across-channels-part-2\/","title":{"rendered":"The Definitive Guide to B2B Lead Generation Across Channels (Part 2)"},"content":{"rendered":"

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In Part 1, we discussed lead generation strategies and tactics on social media, phone, and email marketing.\u00a0<\/p>\n

Again, we will tackle the challenge of how to generate more leads for your business. In this article, we will focus on lead generation using webinars and events as well as websites and chats.<\/p>\n

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\"Why<\/a><\/figure>\n<\/div>\n

Website and Chats<\/strong><\/h2>\n

Your website is a powerful lead generation machine. But if you couple that with chat, it becomes 2X more effective. According to a Forbes report, putting a chat feature on your website increases your customer satisfaction rate by 90 percent<\/a>. More than that, a website chat is 50 percent cheaper than a phone call<\/a>.\u00a0<\/p>\n

But before you can use this lethal combination, you need to drive more traffic to your website. So let\u2019s look at how you can attract more visitors to your website. Then, we will talk about how you can nurture your prospects and convert them.\u00a0<\/p>\n

How to Drive More Traffic to Your Website<\/h3>\n

Social media and email marketing play a vital role in attracting visitors to your website.\u00a0<\/p>\n

Everything starts with an invitation. And you can do that by sending a compelling email marketing newsletter and building your brand on social media. You\u2019ll find some helpful strategies using these channels in Part 1 of this article.\u00a0<\/p>\n

Once they accepted your invitation, you need to keep them interested and asking for more. Here\u2019s how your website can help you with that:<\/p>\n

Develop a holistic content strategy<\/h4>\n

A holistic content strategy will be able to guide your leads as they go through the buyer\u2019s journey. Clearly define what the role of your website is in engaging and converting your leads.\u00a0<\/p>\n

Consider the following questions when creating a content strategy:<\/p>\n