{"id":3811,"date":"2022-01-18T12:30:06","date_gmt":"2022-01-18T12:30:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/18\/digital-marketing-professional-certificate-study-guide\/"},"modified":"2022-01-18T12:30:06","modified_gmt":"2022-01-18T12:30:06","slug":"digital-marketing-professional-certificate-study-guide","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/18\/digital-marketing-professional-certificate-study-guide\/","title":{"rendered":"Digital Marketing Professional Certificate Study Guide"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p>Surprisingly to me, a friend from Mexico introduce me Certiprof Digital Marketing Professional Certificate (DMPC) exam, and it is FREE at this moment.<\/p>\n<p>By reading their study guide, it is very comprehensive, with a lot of easy understanding graph and infographics. I will add this course into my <a href=\"https:\/\/www.calvyn.com\/list-of-free-digital-marketing-course\/\" target=\"_blank\" rel=\"noopener\">list of free digital marketing course<\/a>.<\/p>\n<h2>What is Digital Marketing Professional Certificate (DMPC)?<\/h2>\n<p dir=\"auto\" data-pm-slice=\"1 1 []\">What you need to know is the Digital Marketing professional Certificate (DMPC) Program. It will teach you about marketing strategies in digital marketing and how to apply, what you learned in a practical way, including email marketing, Search Engine Optimization (SEO), Paid ads (PPC), social media marketing, re-targeting and integrating digital marketing with traditional marketing.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-28428 aligncenter\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/calvyn.b-cdn.net\/wp-content\/uploads\/DMPC-badge.jpg\" alt=\"Digital Marketing Professional Certificate Badge\" width=\"480\" height=\"480\"\/><\/p>\n<p dir=\"auto\" data-pm-slice=\"1 1 []\">Expand your knowledge and explore your potential toward digital marketing. Here are some benefits of our certification:<\/p>\n<ul>\n<li dir=\"auto\">This certification will help you understand how to improve your marketing skills and knowledge. Specifically, this course teach you the ins and outs of the digital world and how it can be used to grow your business.<\/li>\n<li dir=\"auto\">Content is a great way to connect with your audience.<\/li>\n<li dir=\"auto\">Never lose track of your customers! Track them from their initial interactions with your company to the future.<\/li>\n<li dir=\"auto\">Website conversion is directly tied to your website\u2019s appearance. Make sure site design, content and page layouts are optimized for conversions.<\/li>\n<li dir=\"auto\">Keep an eye on key digital concepts &amp; KPIs.<\/li>\n<\/ul>\n<p dir=\"auto\">This is a great opportunity for anyone who is new in this field. You should take the leap and start a new career.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"Digital Marketing Professional Certificate - CertiProf\u00ae\" width=\"720\" height=\"405\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/iPCny0i1zW4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2 dir=\"auto\">Digital Marketing Professional Certificate Study Guide<\/h2>\n<p>Here have 40 question for your study guide, you have 2 attempt during you take this Certiprof DMPC exam.<\/p>\n<p>Q1. You are having your monthly digital meeting and one of your team members ask you what LTV:CAC means. You respond:<\/p>\n<p>lifetime value:customer acquisition cost<\/p>\n<p>Q2. Inbound marketing is composed of four main step. Call to action, landing pages and information forms are part of the ___ stage.<\/p>\n<p>Grow<br \/>Adaptation<br \/>Pursuade<br \/>Convert<\/p>\n<p>Ref: Attract, convert, close and engage<\/p>\n<p>Q3. You have been studying the customer journey and would like to send a pre-written set of message to customers on what communication strategy should you start working on?<\/p>\n<p>Drip marketing<br \/>Per-set campaigns<br \/>Automation marketing<br \/>Dynamic marketing<\/p>\n<p>Q4. You are asked to create your company\u2019s google adword account to implement some digital marketing. What would you be configuring in this platform?<\/p>\n<p>Social Media post<br \/>Blogs<br \/>Email<br \/>Paid search and banners<\/p>\n<p>Q5. As the marketing director, you rather have a list that was acquired organically rather that purchased, because:<\/p>\n<p>Q6. As the marketing director, you would like to better your PPC every day so<\/p>\n<p>Q7. You are reviewing the marketing budget and need to submit the digital activities expenses. What are the expenses you should be submitting of?<\/p>\n<ol>\n<li>Website<\/li>\n<li>Brochures<\/li>\n<li>PPC<\/li>\n<li>Grand opening<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<p>Q8. The word blog in a short form of \u201cWeb log\u201d<\/p>\n<p>True<br \/>False<\/p>\n<p>Q9. In order to support the sales team, you are requesting and increase in your digital budget to focus on lead generation paid methods. What methods should you invest on?<\/p>\n<p>Organic search<br \/>Referrals<br \/>Engine result<br \/>PPC<\/p>\n<p>Q10. Billboards and email marketing are both part of digital marketing:<\/p>\n<p>True<br \/>False<\/p>\n<p>Q11. In general, the higher your ads appear, the more clicks you get and the more you ____:<\/p>\n<p>Pay<br \/>Sales<br \/>Get users to visit your website<br \/>Convert<\/p>\n<p>Q12. A landing page is the page users see after they click and ad<\/p>\n<p>True<br \/>False<\/p>\n<p>Q13. You are struggling with link building for SEO. What can help your website rank higher?<\/p>\n<p>Social media post<br \/>Emails<br \/>PPC<br \/>A blog<\/p>\n<p>Q14. You have been promoting you new \u201cHow to\u201d e-book. As a result, more prospects are scheduling a consultation with the sales team. These users are consider:<\/p>\n<p>Hot prospets<br \/>Hot leads<br \/>Warm prospects<br \/>interested prospects<\/p>\n<p>Ref: Lead generation<br \/>interest prospect \u2013 warm lead \u2013 hot lead<\/p>\n<p>Q15. You are discussing tracking customer behaviour with your marketing specialist and he is confused as to what needs to get done. You tell him a cookie needs to get set on the user\u2019s:<\/p>\n<p>Browser<br \/>Profile<br \/>Phone<br \/>Computer<\/p>\n<p>Q16. Which are examples of social media<\/p>\n<p>Podcasting<br \/>Blogs<br \/>Facebook, LinkedIn<br \/>All the above.<\/p>\n<p>Q17. Opt-Out links are always optional.<\/p>\n<p>True<br \/>False<\/p>\n<p>Q18. You have asked your marketing specialist to create a retargeting campaign for each type. He shows you one for sponsorship, one for creative, and one for reverse. Which one is he missing?<\/p>\n<p>Advertiser<br \/>Support<br \/>Innovating<br \/>Sales<br \/>Non. There is only 3 types of retargetting campaigns.<\/p>\n<p>Q19. As the new marketing director, you have created the buyer personas, and now is time to create the target audience. You have asked the marketing specialist to gather all the respective information. In the meeting, the marketing specialist give you the following data. What are you going to use to create the target audience?<\/p>\n<ol>\n<li>Gender<\/li>\n<li>Marital status<\/li>\n<li>Age<\/li>\n<li>Place of residency.<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<p>Q20.\u00a0As part of your digital marketing strategy, you have to implement inbound marketing. What can you rely on?<\/p>\n<p>Blog<br \/>Social Media<br \/>Search engines<br \/>All of the above.<\/p>\n<p>Q21. The main purpose of a display campaign is to drive leads for the client.<\/p>\n<p>True<br \/>False<\/p>\n<p>Q22. You have been invited to the weekly sales meeting. In the meeting, the sales team is asking you to support them in the interest stage so customers can take action. The sales team is referring to the:<\/p>\n<p>Income funnel<br \/>Forecasting funnel<br \/>Pay funnel<br \/>Sales funnel<\/p>\n<p>Q23. You have been asked to attract attention and generate leads on the digital side of the business. What would you consider implementing?<\/p>\n<p>Radio commercials<br \/>Content Marketing<br \/>Launching e-commerce site<br \/>Grand opening with free products.<\/p>\n<p>Q24.\u00a0Since your marketing specialist already discovered the best content, what are the next steps that he needs to take to finalize content curation?<\/p>\n<p>Q25. As the marketing directory, you would like your website to be more visible to people without spending money. What method should you use?<\/p>\n<p>PPC<br \/>Blogs<br \/>SEM<br \/>Social media<\/p>\n<p>Q26.\u00a0You would like to start implementing affiliate marketing. When should your blogger get paid?<\/p>\n<p>Q27. You have been working on the digital marketing customer journey. You know it start with awareness, intest, ___, purchase, retention and advocacy. What step are you missing?<\/p>\n<p>Comtemplation<br \/>Consumption<br \/>Interest<br \/>Consideration<\/p>\n<p>Q28.\u00a0You are tasked to create activities to improve the customer\u2019s journey interest stage. Which of the following would you consider implementing:<\/p>\n<ol>\n<li>PPC<\/li>\n<li>Radio<\/li>\n<li>Word of mouth<\/li>\n<li>Email<\/li>\n<\/ol>\n<p>Q29. You are redesigning the new company website and need to redirect visitors from one page to another web page temporarily. What redirect should you use?<br \/>Correct 302<\/p>\n<p>Q30. As part of your new duties as marketing director, you have been given the company\u2019s value proposition to the board member. In the meeting, one of them asks you what is the value proposition part of, and you respond:<\/p>\n<p>Online model canvas<br \/>Business model canvas<br \/>Sales model canvas<br \/>Digital media strategy<\/p>\n<p>Q31. You have asked your marketing specialist to curate some content to post on your blog.<br \/>In the meeting, he presents the following. Which of these are considered content curation?<\/p>\n<ol>\n<li>A part 2 of your best blog.<\/li>\n<li>News articles.<\/li>\n<li>Infographics and social media posts that aren\u2019t yours.<\/li>\n<li>UGC (user generated content).<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<p>Q32. You have been appointed as the new marketing director of your company and are given this cutomer\u2019s information: purchasing habits, household income, hobbies, motivations, and device preference.What can you create with this information?<\/p>\n<p>The sales model<br \/>A buyer persona<br \/>The income funnel<br \/>A business proposal.<\/p>\n<p>Q33. Data driven marketing is also known as:<\/p>\n<p>Data analytics marketing<br \/>Online marketing<br \/>Website Marketing<br \/>Digital Marketing<\/p>\n<p>Q34. You have been given your company\u2019s email database, how can you segment it?<\/p>\n<p>By gender<br \/>By products purchased<br \/>By household income<br \/><strong>Any number of conditions.<\/strong><br \/>A &amp; B<\/p>\n<p>Q35. What would you use SEO for?<\/p>\n<p>Q36. You are getting ready to send your first email campaign. Which of the following can hurt your deliverability?<\/p>\n<ol>\n<li>Sending email without custom authentication<\/li>\n<li>Using single opt-in<\/li>\n<li>Using URL shorteners<\/li>\n<li>Text version.<\/li>\n<\/ol>\n<p>Q37. Your marketing team is discussing the differences between SEO and SEO, which team member is right?<\/p>\n<p>Q38. The internet marketing tree is composed by:<\/p>\n<p>Q39. The sales director asks you what triggers a conversion pixel. You respond:<\/p>\n<p>A specific page view<br \/>a single sales<br \/>any site visit<br \/>a registered lead<\/p>\n<p>Q40. As part of your new marketing role, you are asked to create your company\u2019s buyer persona. Where can you gather this information from?<\/p>\n<p>Work environment<br \/>Yellow pages<br \/><strong>Market research<\/strong><br \/>A &amp; C<\/p>\n<p>Once you are ready, go to <a href=\"https:\/\/certiprof.com\/pages\/digital-marketing-professional-certificate-dmpc\" target=\"_blank\" rel=\"noopener\">https:\/\/certiprof.com\/pages\/digital-marketing-professional-certificate-dmpc\u00a0<\/a>and click on \u201cStart Your Online Exam\u201d.<\/p>\n<p>Good luck with your certiprof DMPC exam.<\/p>\n<p>Hope this Digital Marketing Professional Certificate Study Guide can help you get a high score.<\/p>\n<p>Meanwhile, if you are interest with other marketing exam study guide such as <a href=\"https:\/\/www.calvyn.com\/linkedin-marketing-fundamentals-study-guide\/\" target=\"_blank\" rel=\"noopener\">LinkedIn Marketing Fundamentals<\/a> &amp; <a href=\"https:\/\/www.calvyn.com\/linkedin-marketing-strategy-study-guide\/\" target=\"_blank\" rel=\"noopener\">LinkedIn Marketing Strategy<\/a> study guide.<\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.calvyn.com\/certiprof-digital-marketing-professional-certificate\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Surprisingly to me, a friend from Mexico introduce me Certiprof Digital Marketing Professional Certificate (DMPC) exam, and it is FREE at this moment. By reading&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing Professional Certificate Study Guide - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/01\/18\/digital-marketing-professional-certificate-study-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Professional Certificate Study Guide - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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