{"id":3767,"date":"2022-01-18T09:21:07","date_gmt":"2022-01-18T09:21:07","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/18\/what-it-is-and-how-to-implement-it\/"},"modified":"2022-01-18T09:21:07","modified_gmt":"2022-01-18T09:21:07","slug":"what-it-is-and-how-to-implement-it","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/18\/what-it-is-and-how-to-implement-it\/","title":{"rendered":"What It Is and How to Implement It"},"content":{"rendered":"

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Among the <\/span>marketing trends<\/span><\/a> through the years, vertical content doesn\u2019t receive the recognition it deserves.<\/span><\/p>\n

You\u2019d think that, because of the popularity and usage of mobile devices, marketers would be all over how people can leverage vertical content in their overall marketing strategy. Unfortunately, that\u2019s not the case, as this content type continues to fly under the radar of most brands.<\/span><\/p>\n

Thankfully for you, this post tackles everything you must know about vertical content, its importance, and how you can observe and implement it in your upcoming social media campaign.<\/span><\/p>\n

What is Vertical Content?<\/span><\/h2>\n

Vertical content is a media type consumed vertically on the screen. It is unlike horizontal content that is seen on desktop computers and television.<\/span><\/p>\n

This content type is a natural progression that stems from the growing popularity of mobile devices. Because more people are using smartphones, which generally have a vertical orientation, they are now browsing content online using the default vertical orientation of mobile devices.<\/span><\/p>\n

As a result, apps and websites are highly encouraged to adopt a <\/span>mobile-friendly design<\/span><\/a>. It provides mobile users with a more seamless user experience, which makes sense since there are more smartphone users now than ever before.<\/span><\/p>\n

Snapchat is one of the first platforms that leveraged vertical content with Stories. It allows you to take a photo or video from your phone vertically and upload it to your feed.\u00a0<\/span><\/p>\n

Since then, other social platforms have jumped ship to vertical content. TikTok and Instagram are currently two of the most popular social media platforms that feature mostly vertical content from their user feeds.<\/span><\/p>\n

Why is Vertical Content Important?<\/span><\/h2>\n

The paradigm shift from the traditional horizontal content to a vertical one is crucial for brands and businesses. They have to rethink and align their strategy according to consumer trends. This means formatting their <\/span>visual content<\/span><\/a>, like images and videos, to support vertical viewing to achieve their business goals, whether you want to increase online visibility for businesses or boost sales via <\/span>multichannel retailing<\/span><\/a> for eCommerce.<\/span><\/p>\n

This may seem small to some, but vertical content could make or break a brand\u2019s <\/span>content strategy<\/span><\/a> if done incorrectly.\u00a0<\/span><\/p>\n

For instance, you would think that people can simply flip their phones sideways to reorient the content to its correct position. But that\u2019s not the case\u2014an overwhelming majority prefer holding their smartphones vertically regardless of the content\u2019s orientation.<\/span><\/p>\n

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Image Source<\/span><\/a><\/p>\n

So, if a brand has horizontal content, they must figure out a way to convert them vertically. That means it could compromise the content quality by changing the size of the image or video.<\/span><\/p>\n

But instead of recreating horizontal content into its vertical version, brands are better off creating new vertical content from scratch.\u00a0<\/span><\/p>\n

It is also in line with how most consumers prefer short-form content. In fact, videos with an <\/span>average length of 26 seconds<\/span><\/a> receive the most comments on Instagram.<\/span><\/p>\n

How to Implement Vertical Content the Right Way<\/span><\/h2>\n

Uploading your vertical content on your chosen social platforms is just half the battle. The other half depends on the kind of <\/span>social media workflow<\/span><\/a> and strategy you develop and what you want to achieve from your campaigns.<\/span><\/p>\n

Below are tips and advice you must take heed to ensure the success of your vertical content plan.<\/span><\/p>\n

Take Note of the Correct Vertical Dimensions<\/span><\/h3>\n

Not all vertical content is the same. <\/span>Each social platform has a specific dimension<\/span><\/a> that you must follow to show your content correctly.\u00a0<\/span><\/p>\n

Below are the current dimensions of the videos and images you should upload on the following platforms:<\/span><\/p>\n