{"id":37234,"date":"2023-02-02T09:14:03","date_gmt":"2023-02-02T09:14:03","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/02\/the-role-of-social-media-in-super-bowl-lvii-advertising\/"},"modified":"2023-02-02T09:14:52","modified_gmt":"2023-02-02T09:14:52","slug":"the-role-of-social-media-in-super-bowl-lvii-advertising","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/02\/the-role-of-social-media-in-super-bowl-lvii-advertising\/","title":{"rendered":"The Role of Social Media in Super Bowl LVII Advertising"},"content":{"rendered":"

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Welcome to HubSpot Advertising and marketing Information! Faucet in for marketing campaign deep dives, the most recent advertising and marketing trade information, and tried-and-true insights from HubSpot\u2019s media staff.<\/em><\/p>\n

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The Tremendous Bowl isn\u2019t simply the most important occasion of soccer season \u2014 it\u2019s the most important occasion for promoting as nicely. As a substitute of solely counting on a 30-second spot in the course of the huge sport, increasingly more manufacturers are incorporating social campaigns into their Tremendous Bowl promoting methods.<\/p>\n

Final 12 months State Farm went all-in on social media promoting, opting to run a TikTok marketing campaign as an alternative of constructing a Tremendous Bowl business. The model posted a video from the @jakefromstatefarm<\/a>\u00a0account encouraging TikTok customers to duet the video displaying off their dance expertise for an opportunity to star in a State Farm video.<\/p>\n

Forward of Tremendous Bowl LVII on February 12, we\u2019ve seen manufacturers roll out early adverts and teasers on social media to construct anticipation and engagement. Listed below are a number of we\u2019ve seen to this point:<\/p>\n

The Love Triangle by Doritos<\/h3>\n
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