{"id":36946,"date":"2023-02-01T18:10:10","date_gmt":"2023-02-01T18:10:10","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/01\/88-of-brands-say-theyre-pressured-to-use-retailers-media-networks\/"},"modified":"2023-02-01T18:11:33","modified_gmt":"2023-02-01T18:11:33","slug":"88-of-brands-say-theyre-pressured-to-use-retailers-media-networks","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/01\/88-of-brands-say-theyre-pressured-to-use-retailers-media-networks\/","title":{"rendered":"88% of brands say they\u2019re pressured to use retailers’ media networks"},"content":{"rendered":"

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The expansion in manufacturers utilizing retail media networks (RMNs)<\/a> is being fueled by stress from retailers, based on a brand new report. Eighty-eight p.c of the businesses surveyed by the Affiliation of Nationwide Advertisers stated they’re considerably or closely influenced by retailers to purchase promoting on their RMNs.<\/p>\n

\u00a0\u201cIt\u2019s an influence battle proper now,\u201d based on an nameless advertiser quoted within the report titled \u201cRetail Media Networks: A Compelled Marriage or A Excellent Partnership.\u201d \u201cFor a lot of model entrepreneurs, RMNs are seen to be a \u2018have to purchase\u2019 versus a \u2018need to purchase.\u2019\u201d<\/p>\n

Dig deeper: <\/em><\/strong>Why we care about retail media networks<\/em><\/strong><\/a><\/p>\n

Additional, one advertiser stated they \u201cplay protection as a lot as offense with retail media networks.\u201d Explaining that due to \u201cfinancial uncertainty and rising inflation, shoppers can swap to non-public label and the retailers personal these. We use RMNs to guard our manufacturers as a lot as construct our manufacturers.\u201d<\/p>\n

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