{"id":3673,"date":"2022-01-18T05:57:30","date_gmt":"2022-01-18T05:57:30","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/18\/4-digital-marketing-trends-visions-and-strategies-for-2022\/"},"modified":"2022-01-18T05:57:30","modified_gmt":"2022-01-18T05:57:30","slug":"4-digital-marketing-trends-visions-and-strategies-for-2022","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/18\/4-digital-marketing-trends-visions-and-strategies-for-2022\/","title":{"rendered":"#4 Digital Marketing Trends, Visions, and Strategies for 2022"},"content":{"rendered":"

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#4 Digital Marketing Trends, Visions, and Strategies for 2022<\/h3>\n

Nothing in life is predictable, but despite all that, having a plan and a vision is still essential! In the best situations, it gives you a roadmap to reaching targets and setting priorities that really matter. In worst-case scenarios, it gives you a solid foundation that you can pivot from and a space to help you decide where to put your energy. With that in mind, let\u2019s see what\u2019s setting all the trends in the world of digital marketing for 2022.<\/p>\n

#1 \u2013 The rise and rise of social commerce<\/h3>\n

Selling through social media is something that tech giants are putting more and more effort into, creating features and tools that take this medium to another level. More promisingly, customers are really responding to it! By taking a familiar platform we know so well and creating ways to livestream the selling experience or even buy over chat, brands can capitalise on this and the platform\u2019s trust factor feature to give people fun, convenient, and simple ways to shop.<\/p>\n

It\u2019s\u00a0already working<\/a>, with 7 in 10 surveyed Australians and 75% of global participants saying they\u2019re very likely to buy off social media in the future. Social commerce or social selling is no longer a gimmick \u2013 in 2022, it\u2019s the way your consumers want to buy.<\/p>\n

#2 \u2013 Long-form content makes a comeback<\/h3>\n

Despite reports that we all have the attention span of fruit flies when we\u2019re online, long-form content is making a big comeback. We\u2019ve always fought hard for this type of content because of the value it provides to the reader \u2013 it\u2019s not just a matter of throwing out keywords to get some SEO value, it\u2019s actually about helping out and empowering the end-user, which brands can really benefit from.<\/p>\n

The big change here is that there is so much space for short, snappy content, but there needs to be somewhere for the user to go once this tasty bite is done. You\u2019ve drawn them in with Twitter, Instagram reels, or a TikTok, and long-form content (including video, blog articles, and podcasts) will make them stay.<\/p>\n

#3 \u2013 Getting active about your values<\/h3>\n

The pressure on brands and businesses to put their values into action is on \u2013 and that\u2019s a great thing. It\u2019s intimidating and it takes considerable effort but that\u2019s not the real point. The point is that your consumers are paying attention, and it doesn\u2019t matter if you\u2019re a massive multinational or a tiny family business.\u00a077% of consumers<\/a>\u00a0are motivated to purchase from companies committed to making the world a better place.\u00a094% of Gen Z<\/a>\u00a0think companies should address social and environmental issues. Globally,\u00a0over 90% of consumers<\/a>\u00a0will switch brands to support a good cause, and\u00a0the same number<\/a>\u00a0will boycott a brand if they discover irresponsible business practices \u2013 with 55% having done just that in the last year.<\/p>\n

Digital marketing channels, including social media, are a fantastic way to show how businesses are holding true to their values and get rewarded for it \u2013 and a dangerous place to get caught out if you aren\u2019t.<\/p>\n

#4 \u2013 Marketing automation is a must-have<\/h3>\n

When marketing automation first launched, most organisations simply didn\u2019t have the volume of digital content needed to make this add enough value. In 2022, this is going to be very different. The sheer volume of communications, content, and engagement that online customer management is demanding is making life without automation a sheer headache. But that doesn\u2019t mean cutting back on content. Automation allows you to compete without driving your team crazy, letting you take much of the grunt work out of marketing while actually making your content higher-quality and more engaging at the same time.<\/p>\n

Want to market certain to particular segments? Sure. Want to make that content fully personalised? No worries. Want to stay in regular contact with the right consumer base without spending more time doing it? Done.<\/p>\n

Digital Freak is a holistic digital marketing agency<\/a> that\u2019s all about no-fuss, no-hassle results. We\u2019re here to help you become the brand your audience wants you to be. With social media, website development, inbound marketing, and analytics expertise, we\u2019ll make your business shine online.<\/p>\n<\/p><\/div>\n