{"id":36503,"date":"2023-01-31T18:04:33","date_gmt":"2023-01-31T18:04:33","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/31\/how-walgreens-is-putting-purpose-and-empathy-into-healthcare\/"},"modified":"2023-01-31T18:05:32","modified_gmt":"2023-01-31T18:05:32","slug":"how-walgreens-is-putting-purpose-and-empathy-into-healthcare","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/31\/how-walgreens-is-putting-purpose-and-empathy-into-healthcare\/","title":{"rendered":"How Walgreens Is Putting Purpose and Empathy Into Healthcare"},"content":{"rendered":"

<\/a>\n
<\/p>\n

\n

Within the newest episode of The Pace of Tradition podcast, Linh Peters, chief advertising officer at Walgreens, joins Suzy founder and CEO Matt Britton to debate how she makes use of her private expertise to tell her management model and drive ahead a mission to offer healthcare entry, assist and steering to folks in underserved communities.<\/p>\n

Healthcare is private, so it requires particular advertising methods. As an immigrant and refugee, Peters makes use of her personal story to guide with authenticity and empathy. From bringing localized healthcare to underserved communities to leveraging a robust loyalty program, Peters faucets into the connection between knowledge, know-how and the client expertise to create significant messaging. <\/p>\n

As CMO at Walgreens, she is liable for the imaginative and prescient, strategic route and efficiency of all advertising actions. Earlier than Walgreens, she efficiently redefined advertising for world-class manufacturers comparable to Starbucks, Ulta Magnificence, Goal and Calvin Klein.<\/p>\n

Stream the brand new episode beneath, pay attention and subscribe on\u00a0Apple Podcasts<\/a>\u00a0or\u00a0find it on Spotify<\/a>.<\/p>\n