{"id":358,"date":"2022-01-14T01:20:58","date_gmt":"2022-01-14T01:20:58","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/14\/how-to-choose-the-right-color-for-cta-buttons-email-uplers\/"},"modified":"2022-01-14T01:20:58","modified_gmt":"2022-01-14T01:20:58","slug":"how-to-choose-the-right-color-for-cta-buttons-email-uplers","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/14\/how-to-choose-the-right-color-for-cta-buttons-email-uplers\/","title":{"rendered":"How to Choose the Right Color For CTA Buttons \u2013 Email Uplers"},"content":{"rendered":"

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If there is one metric that can single-handedly dictate the success of an email marketing campaign<\/a>, it is conversions. And nothing impacts conversions more than CTAs. Whether you believe it or not, colors play an indispensable role in the email body. And when it comes to CTAs, colors can highly influence the number of clicks an email gathers.<\/p>\n

The click-through rate of emails is inversely proportional to the average time it takes for a visitor to understand and take action. It means that the more confused they get, the lesser your click-through rates will be. That is why you need to ensure that your email\u2019s CTA buttons are adequately accessible so that you can cater to the maximum possible traffic.<\/p>\n

Here\u2019s a look at 7 essential color elements you need to look into when designing your CTA button:<\/p>\n

1. Lightness and Saturation<\/strong><\/h2>\n

A lighter color is usually less effective than a darker one, but it\u2019s not the only thing that counts. When you go too much on the lighter side, there\u2019s a chance that prospects will have a hard time spotting your buttons. Too much saturation will likely make your CTA blend with the rest of the template, potentially decreasing its visibility.<\/p>\n

In general, it\u2019s a safe bet to take the saturation down a notch or two from what you might think is \u201cbest\u201d for this button color.<\/p>\n

2. Contrast<\/strong><\/h2>\n

The Go-to Theory<\/strong>: You want to have your CTAs stand out against the rest of your email body. It usually translates to opting for a darker CTA on a lighter background, or vice versa.<\/p>\n

The Reality<\/strong>: It\u2019s not quite as simple as that. While you\u2019ll often have no problem picking contrasting colors that are attention-grabbing, they can sometimes come off as abrasive and annoying \u2013 not inviting at all.<\/p>\n

What you should do instead<\/strong>: A\/B test out your email CTAs against its surroundings, but avoid making them too jarring. What\u2019s more effective is picking colors in the same color scheme as your template \u2013 just with different brightness and saturation levels.<\/p>\n

3. Intrinsic Coolness or Warmth<\/strong><\/h2>\n

Cool colors are generally associated with depth, while warm ones are linked to energy. This means that cool colors will bring a sense of calmness and tranquillity, while warmer ones tend to be more invigorating. Your choice should depend on your:<\/p>\n