{"id":34610,"date":"2023-01-25T20:29:57","date_gmt":"2023-01-25T20:29:57","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/25\/failure-to-get-the-most-out-of-data-clean-rooms-is-costing-marketers-money\/"},"modified":"2023-01-25T20:31:16","modified_gmt":"2023-01-25T20:31:16","slug":"failure-to-get-the-most-out-of-data-clean-rooms-is-costing-marketers-money","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/25\/failure-to-get-the-most-out-of-data-clean-rooms-is-costing-marketers-money\/","title":{"rendered":"Failure to get the most out of data clean rooms is costing marketers money"},"content":{"rendered":"

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Regardless of the widespread use of data clean rooms<\/a> (DCR), lower than a 3rd of entrepreneurs are leveraging DCRs\u2019 full capabilities, in accordance with a brand new report.\u00a0<\/p>\n

Almost half (47%) of entrepreneurs are utilizing clear rooms for information privateness, regulatory compliance and viewers activation, in accordance with the IAB\u2019s \u201cState of Information 2023\u201d survey. Nevertheless, 52% of DCR customers say they’re challenged in relation to leveraging outcomes and proving ROI.\u00a0<\/p>\n

Dig deeper: <\/em><\/strong>How companies are leveraging clean rooms and first-party data as cookies vanish<\/em><\/strong><\/a><\/p>\n

This explains why solely 27% are making the most of DCRs\u2019 attribution capability and even fewer are utilizing them for ROI\/ROAS measurement, media or advertising and marketing combine modeling, and propensity modeling.<\/p>\n

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