{"id":34143,"date":"2023-01-24T19:30:39","date_gmt":"2023-01-24T19:30:39","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/24\/cristina-marinucci-of-mondelez-explains-phygital-marketing\/"},"modified":"2023-01-24T19:31:33","modified_gmt":"2023-01-24T19:31:33","slug":"cristina-marinucci-of-mondelez-explains-phygital-marketing","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/24\/cristina-marinucci-of-mondelez-explains-phygital-marketing\/","title":{"rendered":"Cristina Marinucci of Mondelez Explains Phygital Marketing"},"content":{"rendered":"

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On this episode of Brave Commerce<\/a>, Cristina Marinucci, world head of customer excellence at Mondelez Worldwide, will get phygital with hosts Sarah Hofstetter and Rachel Tipograph.\u00a0<\/p>\n

Phygital is the mixing of the digital and bodily worlds to create enhanced experiences. Marinucci delves into one of the best practices for rolling out this omnichannel method to retail with each clients and inner stakeholders.<\/p>\n

As a way to develop an omnichannel enterprise, you want cross-functional buy-in. Demonstrating measurability and the halo of digital affect on all gross sales has helped shift mindsets at Mondelez.<\/p>\n

As a world chief, Marinucci additionally speaks to the necessity to meet every market the place it’s and to benefit from the alternatives provided by much less developed markets to check and study exterior of present infrastructures.\u00a0<\/p>\n

You’ll depart this episode with a complete new omnitude and a vocabulary for offering wonderful buying experiences.<\/p>\n