{"id":33941,"date":"2023-01-24T07:50:34","date_gmt":"2023-01-24T07:50:34","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/24\/swedish-transport-operator-stacks-cars-to-compare-co2-impact\/"},"modified":"2023-01-24T07:51:52","modified_gmt":"2023-01-24T07:51:52","slug":"swedish-transport-operator-stacks-cars-to-compare-co2-impact","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/24\/swedish-transport-operator-stacks-cars-to-compare-co2-impact\/","title":{"rendered":"Swedish Transport Operator Stacks Cars to Compare CO2 Impact"},"content":{"rendered":"

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If 50 folks journey in an electrical bus, the emission will probably be 11 occasions lower than in the event that they journey by electrical automobile. It might even be 36 occasions lower than in the event that they journey by a fossil fuel-burning automobile. These are statistics that had been launched by Swedish transport operator V\u00e4sttrafik<\/a>, which has additionally commissioned a spot that outlines the comparisons, utilizing the precise autos piled on high of each other for instance them.<\/p>\n

Created by Forsman & Bodenfors<\/a>, the 55-second movie options numbers from the IVL Swedish Environmental Analysis Institute, which V\u00e4sttrafik has used to showcase to audiences the completely different ranges of carbon dioxide emissions being made by completely different automobile varieties.<\/p>\n

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\u201cThe preliminary temporary was to focus on the large local weather advantages of electrical buses. V\u00e4sttrafik additionally wished to faucet into the continued debate about electrical automobiles. They’re certainly essential, however not the entire answer. Principally, V\u00e4sttrafik wished us to create an \u2018iconic picture\u2019 that might symbolize every thing that\u2019s nice about public transport. Fairly a problem,\u201d Pontus Caresten Lychou, copywriter at Forsman & Bodenfors, defined to Adweek.<\/p>\n

On the finish of the movie, the autos are positioned on high of one another, in opposition to the Swedish panorama to resemble bar charts of the emissions generated by every of them to showcase the local weather advantages of public transport.<\/p>\n

Making statistics accessible<\/strong><\/h4>\n

The statistics are primarily based on the automobile\u2019s total life cycle, together with manufacturing and operation, with every automobile holding the Swedish common of 1.4 folks.<\/p>\n

\u201cWith this marketing campaign, we wished to make statistics out there to extra folks, as a result of a prerequisite for reaching the local weather objectives is that we share the sources. We have to journey extra collectively, it’s merely not sufficient to switch tens of millions of fossil automobiles with tens of millions of electrical automobiles,\u201d added Lars Backman, CEO of V\u00e4sttrafik.<\/p>\n

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Forsman & Bodenfors<\/cite><\/figcaption><\/figure>\n

\u201cWe thought of pictures that talk complicated details and realized that statistics does simply that,\u201d continued Lychou. \u201cHowever sadly, statistics are fairly boring and infrequently go unnoticed. So we determined to current them in a brand new, spectacular approach. We requested IVL Swedish Environmental Analysis Institute for the newest figures and used precise miniature autos to create the bar chart.\u201d<\/p>\n

With media planning and shopping for by PHD, the marketing campaign will run throughout print, on-line movie, inside V\u00e4sttrafik shops, Instagram, Fb, Snapchat and TikTok.<\/p>\n

CREDITS:<\/strong><\/p>\n

Inventive company: Forsman & Bodenfors
Account supervisor: Greger Andersson
Account supervisor: Helen Johansson
Artwork director: Johanna Landberg\/Axel Tagg
Copywriter: Pontus Caresten Lychou
Copywriter intern: Amanda F\u00f6rberg
PR-strategist: Julia Samuelsson
Designer: Christopher Ek
Company producer, Movie\/Digital: \u00c5sa Hammar
Nonetheless photographer: Faramarz Gosheh<\/p>\n

Marketing campaign movie<\/p>\n

Manufacturing firm: Camp David Movie
Director: Oskar Wrang\u00f6
Producer: John Ericson
Govt producer: Kristina Wibom
Set designer: Tobias Allanson
D.O.P: Viktor Skogqvist
Editor:\u00a0Fredrik \u00c5kerstr\u00f6m
Sound design:\u00a0Joakim Kristensen
Grade:\u00a0Joakim Rissveds
VFX: Naive
On-line: Wille Rising
Music: Eleventh hour by Magnum Opus (recomposed Bagatelle No 11 Op. 119 by Ludwig van Beethoven)<\/p>\n

Behind the scenes<\/p>\n

Manufacturing firm: Camp David Movie
Director:\u00a0Faramarz Gosheh
Producer: John Ericson
Govt producer: Kristina Wibom
D.O.P:\u00a0Faramarz Gosheh
Edit, grade and on-line:\u00a0Faramarz Gosheh
Sound design: Mopiano\u00a0
Music: Artlist<\/p>\n

Media: PHD<\/p>\n<\/p><\/div>\n