{"id":3367,"date":"2022-01-17T21:17:06","date_gmt":"2022-01-17T21:17:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/17\/what-is-googles-e-a-t-how-to-increase-users-trust\/"},"modified":"2022-01-17T21:17:06","modified_gmt":"2022-01-17T21:17:06","slug":"what-is-googles-e-a-t-how-to-increase-users-trust","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/17\/what-is-googles-e-a-t-how-to-increase-users-trust\/","title":{"rendered":"What Is Google\u2019s E-A-T? (& How To Increase Users\u2019 Trust)"},"content":{"rendered":"

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Marketing is complicated. There are a lot of moving parts. Sometimes, we wish we could just be blunt with the business owners we are trying to help and tell them the cold, hard truth without sounding like rude, demeaning, know-it-alls. So, in an effort to enlighten and not frighten, we give you our new blog series \u201cYou\u2019ve Been Schooled!\u201d. We hope it will help business owners understand marketing a little better and make better decisions with their marketing dollars. Today\u2019s topic is creating content for <\/span>SEO<\/span><\/a> and our expert is Kelsey Huber.<\/span><\/p>\n

If I could vent about (ahem\u2026educate) business owners about content on their website, I would tell them this:\u00a0<\/b><\/p>\n

Pay Attention to Google\u2019s E-A-T for Your SEO Strategy<\/span><\/h2>\n

\u201c<\/span>When it comes to your website, there are Google guidelines that, when followed, will reward your site with higher rankings in the search results. E-A-T is one of these guidelines. <\/span><\/i>\u00a0<\/span><\/i><\/p>\n

E-A-T stands <\/span><\/i>for Expertise, Authority, and Trust<\/i><\/b>. It is from Google\u2019s <\/span><\/i>Search Quality Rater guidelines<\/span><\/i><\/a> released after the Medic Update. <\/span><\/i>Google has used it to evaluate the overall quality of a web page ever since.<\/span><\/i> Google wants to serve up high quality content and this is what they base that quality on:<\/span><\/i><\/p>\n

Expertise<\/span><\/i><\/h3>\n

Google looks for content with original information, reporting, research, and analysis.<\/span><\/i><\/p>\n

Authority<\/span><\/i><\/h3>\n

Articles should be genuinely informative, helpful, or educational. If they are too short, unsubstantial or lacking in helpful information, they are not valued by Google.<\/span><\/i><\/p>\n

Trust<\/span><\/i><\/h3>\n

Topics must be of genuine interest to the readers and be written to inform. If it looks like content is created by guessing what might rank well in search engines and stuffing keywords in a fluff article, or creating slightly revised but redundant articles, Google will see through it.\u00a0<\/span><\/i><\/p>\n

Bottom line: Adding quality content on a regular basis is one of the best ways to help your site rank higher. <\/i><\/b>What\u2019s the easiest way to accomplish this? \u2013 blogging. Posting great blogs is a fast and easy way to add content without having to worry about designing a new page every time.\u201d\u00a0<\/span><\/i><\/p>\n

Kelsey Huber \u2013 Director of Content Strategy<\/span><\/i><\/p>\n

And there you have it.<\/span> Search engine optimization<\/span><\/a> (SEO) is critical for your digital marketing success, so E-A-T should be top of mind when developing your website content. Of course, there are other SEO strategies that may be a bit more complicated, but this one is fairly straightforward.\u00a0 <\/span>If you need help writing blogs, building<\/b> a great website<\/b><\/a> or creating an <\/b>SEO strategy<\/b><\/a>, <\/b>contact Lure Creative<\/b><\/a> and we will be happy to share our insight and expertise (but not in a bossy, condescending way) to help your business Get Found and Be Known.<\/b><\/p>\n

URL: what-is-google-eat<\/span><\/p>\n

Page Title: What Is Google\u2019s E-A-T? (& How To Increase Users\u2019 Trust)<\/span><\/p>\n

Page Description:\u00a0 Google\u2019s EAT guidelines are the foundation in creating meaningful & useful content for your users. Discover how to improve your content here!<\/span><\/p>\n<\/div>\n