{"id":3287,"date":"2022-01-17T19:25:04","date_gmt":"2022-01-17T19:25:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/17\/the-secrets-of-first-party-data-podcast\/"},"modified":"2022-01-17T19:25:04","modified_gmt":"2022-01-17T19:25:04","slug":"the-secrets-of-first-party-data-podcast","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/17\/the-secrets-of-first-party-data-podcast\/","title":{"rendered":"The Secrets Of First-Party Data [Podcast]"},"content":{"rendered":"

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Third-party cookies are on their way out, but the deep-data connection to your future audience isn\u2019t gone for good.<\/p>\n

A blessing in disguise, the shift to first-party data allows you to pinpoint and own your audience\u2019s true preferences, giving you greater control over your content strategy, customer experience, and marketing journey.<\/p>\n

First-party cookies are now your golden ticket to the perfect user experience and higher conversions.<\/p>\n

But how do you get the information you need to customize their experience?<\/p>\n

Ann Handley, Chief Content Officer at MarketingProfs and Wall Street Journal\u2019s bestselling author of \u201cEverybody Writes: Your Go-To Guide to Creating Ridiculously Good Content,\u201d will share her insights when she joins me on the SEJ Show on January 21, 2022, at 3 PM ET.<\/strong><\/p>\n

She\u2019ll share proven steps on how to gather first-party cookies by connecting with your audience, maintaining relevant marketing campaigns, and nurturing your owned audience to conversion.<\/p>\n

And you can join us live on YouTube<\/a>, LinkedIn<\/a>, Twitter, and Facebook<\/a>, or catch the recorded version wherever you listen to your favorite podcasts.<\/p>\n

Ann Handley, Chief Content Officer at MarketingProfs and Bestselling Author On The SEJ Show<\/h2>\n

\u200b\u200bAnn is a pioneer in the world of digital marketing. A Wall Street Journal Best-Selling Author, LinkedIn Influencer and Writer, partner at MarketingProfs, and Founder of ClickZ, she has made an indelible mark on how we think about content and marketing.<\/p>\n

She has handled the tough topics of writing and content marketing with finesse.<\/p>\n

As an expert in her field, she has authored two best-selling books, \u201cEverybody Writes\u201d and \u201cContent Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.\u201d<\/p>\n

Her influence extends beyond being a speaker and author, as Ann has guided many companies to develop marketing strategies that work.<\/p>\n

Ann will share valuable insights about first-party cookies on the Search Engine Journal Show on January 21, 2022, at 3 PM ET.<\/p>\n

Have questions? Ask below and be sure to catch it live on YouTube<\/a>, LinkedIn<\/a>, Twitter, and Facebook <\/a>for the answers.<\/p>\n

Have Questions For Ann Handley? Ask Below<\/h2>\n

We\u2019ll post a recap and link the video and podcast here after the show.<\/p>\n<\/div>\n