{"id":31310,"date":"2023-01-17T21:04:50","date_gmt":"2023-01-17T21:04:50","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/17\/peloton-names-leslie-berland-chief-marketing-officer\/"},"modified":"2023-01-17T21:06:12","modified_gmt":"2023-01-17T21:06:12","slug":"peloton-names-leslie-berland-chief-marketing-officer","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/17\/peloton-names-leslie-berland-chief-marketing-officer\/","title":{"rendered":"Peloton Names Leslie Berland Chief Marketing Officer"},"content":{"rendered":"

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Because it hopes to regain its footing within the residence health and train class, Peloton has named Leslie Berland as its new chief advertising officer. Berland joins the corporate 4 months after Dara Treseder, the model\u2019s former world head of selling, departed for Autodesk. Berland will start the position on Wednesday.<\/p>\n

Berland involves Peloton after spending practically seven years as CMO at Twitter. She departed Twitter in November<\/a>, a interval of mass exodus for a number of senior-level staff during Elon Musk\u2019s takeover<\/a>.<\/p>\n

Berland will report back to Peloton CEO\u00a0Barry McCarthy\u00a0and will probably be accountable for main model and product advertising, inventive, client insights, membership and world communications.<\/p>\n

\u201cPeloton is at a singular second in its transformation journey, and I\u2019m thrilled to be part of it!\u201d Berland stated in an announcement. \u201cI\u2019m an enormous believer within the product, the corporate and its potential. I\u2019m impressed by Peloton\u2019s continued innovation and dedication to its present and future members and see wonderful alternatives forward.\u201d<\/p>\n

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As soon as a model on the rise in the course of the warmth of the Covid-19 pandemic, Peloton has fallen on arduous occasions over the previous yr. Peloton laid off greater than 500 staffers\u2014with the bulk of the cuts coming from its marketing department<\/a>\u2014after posting six consecutive quarterly losses. In its most up-to-date quarterly report in November, Peloton\u2019s income fell 23% yr over yr.<\/p>\n

Again to magnificence<\/strong><\/h4>\n

Ulta Magnificence has employed Michelle Crossan-Matos\u00a0as the corporate\u2019s new\u00a0CMO, efficient in the present day.<\/p>\n

Within the new position, Crossan-Matos will oversee all built-in advertising, loyalty, inventive operations, retailer design, public relations, client insights and Ulta Magnificence Media actions.<\/p>\n

Earlier than taking over the brand new position, Crossan-Matos served because the chief advertising, citizenship and communications officer at Samsung Electronics America. In that position, she led the corporate\u2019s U.S. client and b-to-b advertising and communications technique. She additionally oversaw company citizenship and social impression applications, together with Samsung\u2019s philanthropic, giving and volunteerism initiatives.<\/p>\n

Crossan-Matos has expertise within the magnificence class; she spent 16 years at Procter & Gamble in varied roles, a few of which included management positions in skincare, cosmetics and perfume.<\/p>\n

\u201cI’m past thrilled to announce that I’m becoming a member of Ulta Magnificence as their chief advertising officer,\u201d Crossan-Matos stated on LinkedIn. \u201cIt is a poignant second for me, because it has at all times been a dream of mine to return again to the sweetness care trade and there’s no higher manner doing that, than becoming a member of the most important U.S. magnificence retailer with over 1,300 retail shops throughout the U.S.\u201d<\/p>\n

Earlier than Crossan-Matos, Shelley Haus was CMO of Ulta Magnificence earlier than she died from cancer<\/a> final June at age 49. Haus had been with Ulta Magnificence for practically eight years.<\/p>\n

Neiman Marcus creates two positions whereas CMO departs<\/strong><\/h4>\n

Neiman Marcus has made two senior-level hires, bringing in Nabil Aliffi as chief model officer and selling Stefanie Tsen\u00a0Ward\u2019s to chief retail officer. Each positions are newly created and report back to Ryan Ross, president of Neiman Marcus Model. CMO Darren \u201cDaz\u201d McColl has left the model.<\/p>\n

Each new roles are part of Neiman Marcus\u2019 pursuit of accelerating its progress technique to\u00a0\u201crevolutionize luxurious experiences.\u201d Aliffi\u2019s duties will revolve round elevating the model\u2019s inventive and buyer touchpoints. Promoted from svp, buyer engagement and west area built-in retail, Tsen Ward will work on the model imaginative and prescient and on the corporate\u2019s built-in retail technique.<\/p>\n

McColl spent about three years within the position of CMO with Neiman Marcus and performed a central half within the brand\u2019s recent efforts<\/a> to redefine luxurious.<\/p>\n

\u201cDuring the last three years, I’ve been privileged, blessed and so fortunate to have labored for one of many nice manufacturers within the U.S.\u2014Neiman Marcus,\u201d McColl stated in electronic mail Adweek acquired. \u201cSo after all leaving is tinted with disappointment, nevertheless it\u2019s additionally stuffed with pleasure and love within the true spirit of the model.\u201d<\/p>\n<\/p><\/div>\n