{"id":312,"date":"2022-01-13T18:51:33","date_gmt":"2022-01-13T18:51:33","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/13\/14-best-ways-to-generate-real-estate-leads-in-2022-plus-examples\/"},"modified":"2022-01-13T18:51:33","modified_gmt":"2022-01-13T18:51:33","slug":"14-best-ways-to-generate-real-estate-leads-in-2022-plus-examples","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/13\/14-best-ways-to-generate-real-estate-leads-in-2022-plus-examples\/","title":{"rendered":"14 Best Ways to Generate Real Estate Leads in 2022 (Plus Examples)"},"content":{"rendered":"

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Although there are numerous articles and videos about generating real estate leads online, most realtors still use inefficient lead generation methods such as door knocking.\u00a0<\/p>\n

And since real estate is a field where you might have to deal with feast and famine periods, you really have no choice but to be able to fill up your pipeline if you want to be successful.<\/p>\n

This article will show you some of the best real estate lead generation ideas for 2022.<\/p>\n

How to generate real estate leads<\/h2>\n
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Table Of Contents<\/p>\n<\/summary>\n<\/details>\n

1. Use Facebook lead generation ads + captivating creatives<\/h3>\n

Facebook lead generation ads are just like regular ads that show up in your target\u2019s timeline. But instead of directing people to a landing page, Facebook lead ads incorporate an easy-to-fill form that users can fill out without leaving the platform. Based on various studies, the less steps people have to complete to enjoy your offer, the better.<\/p>\n

Here\u2019s how to generate real estate leads with lead gen ads on Facebook:<\/p>\n

Use captivating content<\/strong><\/p>\n

Whether you use a video or image, your content should be able to stop people in their tracks. Check out this example from the Corcoran group. It makes use of short, persuasive copy and a direct CTA.\u00a0<\/p>\n

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\"Real<\/figure>\n<\/div>\n

Stick to five form fields or less<\/strong><\/p>\n

Here in this article<\/a>, one of the case studies detail how Realestatebees, a real estate Martech agency, was able to increase lead form conversion rate from 3% to 11% by replacing a longer website form with a shorter one.<\/p>\n

What happens when people click on any CTA in a lead gen ad is that Facebook autofills the form with the requested information. This is an easy and efficient way to gain new leads for your real estate business.<\/p>\n

2. Create video testimonials for social proof<\/h3>\n

95% of people say that reviews \u2013 whether positive or negative \u2013 influence<\/a> their purchasing decisions.\u00a0<\/p>\n

Video testimonials will increase your credibility. It\u2019s the best way to leverage social proof to win more business. That\u2019s because when a random customer talks about your business, you get more points with a prospect than by promoting it yourself. In fact, 2 out of 3 people say they\u2019d be more likely to make a purchase after watching a testimonial video demonstrating how a business, product or service had helped someone else.<\/p>\n

Yet, you need to be more strategic with how you use video testimonials. You can add these testimonials to your website homepage to give it personality and make people more interested in your brand. But, if you really want to get new leads, you need to be sharing your video testimonials on social media.<\/p>\n

Here\u2019s a step by step process to do that:<\/p>\n

1. Have a system for getting testimonials from past customers. Don\u2019t wait a month to ask, since a new client who\u2019s happily moving into a new home is far more willing to give you a testimonial than one of your long-time clients.\u00a0<\/p>\n

2. You could offer to give a nice closing gift to clients who create a video testimonial about your brand to incentivize them. You can also just have your team interview clients about their home buying or selling experience.<\/p>\n

The way video testimonials work is that they improve people\u2019s perception of your brand. This makes it easy to convert people who have been on the fence about you into new leads and prospects.\u00a0<\/p>\n

Here\u2019s a good example shared on Youtube by Greg Guinto of Sotheby\u2019s International Realty:<\/p>\n

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