{"id":31115,"date":"2023-01-17T14:24:11","date_gmt":"2023-01-17T14:24:11","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/17\/5-nonprofits-win-cannes-lions-sdg-award-funds\/"},"modified":"2023-01-17T14:27:40","modified_gmt":"2023-01-17T14:27:40","slug":"5-nonprofits-win-cannes-lions-sdg-award-funds","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/17\/5-nonprofits-win-cannes-lions-sdg-award-funds\/","title":{"rendered":"5 Nonprofits Win Cannes Lions SDG Award Funds"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p>Cannes Lions immediately introduced the names of 5 recipients of its Sustainable Growth Objectives Lions funds. <\/p>\n<p>The nonprofits, chosen from final 12 months\u2019s Lion Award-winning charities, every obtain practically $50,000 (45,372 Euros) to help their work. The pot of cash is the sum of all of the entry charges from the 2022 SDG Lions. This 12 months\u2019s fund recipients embrace:<\/p>\n<ul>\n<li>Change the Ref, Inc., a gun management advocacy group within the U.S. The group labored with Leo Burnett Chicago to create <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adweek.com\/agencies\/how-an-ad-agency-created-the-fake-graduation-that-put-a-powerful-spotlight-on-gun-violence\/\" target=\"_blank\">\u201cThe Lost Class,\u201d<\/a> a stunt that tricked gun possession advocates into talking at a memorial for gun crime victims. It received a Silver SDG Lion.<\/li>\n<li>All people Eats, a New Zealand-based charity behind \u201cThe Goodie Field,\u201d created with DDB Aotearoa. The marketing campaign aimed to encourage restaurant diners to \u201cpay\u201d for his or her leftovers by making a donation to the nonprofit. The challenge earned a Bronze SDG Lion.<\/li>\n<li>GEPAE (Grupo Estrat\u00e9gico para la Pastilla Anticonceptiva de Emergencia), a gaggle that advocates for girls\u2019s contraception rights in Honduras. The nonprofit partnered with Ogilvy Honduras to develop <a href=\"https:\/\/www.adweek.com\/creativity\/pg-period-education-campaign-sustainable-development-goals-grand-prix-cannes\/\">\u201cMorning After Island,\u201d<\/a> successful a Bronze SDG Lion.<\/li>\n<li>The Worldwide Paralympic Committee labored with Adam &amp; Eve\/DDB London who developed the \u201c#WETHE15\u201d marketing campaign movie, produced by Pulse Movies. Selling the <a href=\"https:\/\/www.adweek.com\/creativity\/not-super-just-human-how-wethe15-hopes-to-change-the-conversation-around-disability\/\">WETHE15 disability inclusivity movement<\/a>, the movie aired through the Tokyo Paralympic Video games and received a Bronze SDG Lion.<\/li>\n<li>Reporters With out Borders is the NGO behind <a href=\"https:\/\/www.adweek.com\/creativity\/press-freedom-campaign-hacks-lottery-numbers-to-deliver-uncensored-news\/\">\u201cThe Truth Wins,\u201d<\/a> developed alongside DDB Germany. Spotlighting the significance of press freedom, the marketing campaign gave entry to censored reporting by outstanding journalists from Russia, Turkey and Brazil by means of Twitter, utilizing lottery numbers as an entry code. It received a Bronze SDG Lion.<\/li>\n<\/ul>\n<p>The objective of those donations, which have been a part of the SDG Lions course of since its inaugural 12 months in 2018, is to fund work that helps the United Nations\u2019 <a href=\"https:\/\/www.adweek.com\/brand-marketing\/want-to-do-good-in-advertising-the-un-has-a-plan-for-that\/\">17 Sustainable Development Goals<\/a>, a set of targets adopted by UN member states in 2015. <\/p>\n<p>In 2018, the Grand Prix successful marketing campaign <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adweek.com\/creativity\/cannes-lions-will-donate-370000-toward-the-palau-pledge-which-won-3-grand-prix\/\" target=\"_blank\">\u201cPalau Pledge\u201d<\/a> obtained the complete $370,000 chunk of change from 898 entries. In different years\u2014like this one\u2014the pot is equally break up amongst a number of deserving causes.<\/p>\n<p>\u201cThe SDG Lions\u2019 successful charities present how creativity can drive motion to satisfy the ambitions of the worldwide targets,\u201d Simon Cook dinner, CEO, Lions, mentioned in an announcement. \u201cWe\u2019re delighted to help the continuing work of those inspirational charities.\u201d<\/p>\n<h4><strong>The marketing campaign to finish starvation<\/strong><\/h4>\n<p>All people Eats, one of many 5 recipients of the funds, works to unravel the issue of meals waste by salvaging landfill-bound meals from supermarkets, meals rescue charities and companies. However that\u2019s solely a part of the group\u2019s mission. With the assistance of cooks and volunteers, the group transforms that meals waste into high-quality meals and serves it at \u201cpay-as-you-feel\u201d eating places that cater to anybody and everybody who\u2019s \u2014successfully working towards the second SDG, which goals to finish starvation.<\/p>\n<p>\u201cWhat we\u2019re attempting to do is create a restaurant expertise relatively than a \u2018soup kitchen\u2019 expertise,\u201d Nicholas Loosley, founding father of All people Eats, mentioned. Those that want a sizzling meal as a result of they&#8217;ll\u2019t afford one are seated proper alongside those that is likely to be restaurant regulars. The mannequin goals to \u201cuse meals as a software to interrupt down social obstacles,\u201d he mentioned.<\/p>\n<figure class=\"wp-block-image size-large\">            <picture class=\"wp-image-1505114\"><source srcset=\"https:\/\/static-prod.adweek.com\/wp-content\/uploads\/2023\/01\/EVERYBODY-EATS-Goodie-Box-DDB-Cannes-Lions-2023-1024x538.jpg.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/static-prod.adweek.com\/wp-content\/uploads\/2023\/01\/EVERYBODY-EATS-Goodie-Box-DDB-Cannes-Lions-2023-1024x538.jpg\" type=\"image\/jpg\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/static-prod.adweek.com\/wp-content\/uploads\/2023\/01\/EVERYBODY-EATS-Goodie-Box-DDB-Cannes-Lions-2023-1024x538.jpg\" height=\"538\" width=\"1024\" class=\"image\" alt=\"image\" title=\"\"\/>             <\/source><\/source><\/picture><figcaption class=\"p-2 m-0 text-left\"><span class=\"mr-1\">DDB New Zealand Auckland developed the Lion-winning marketing campaign for All people Eats.<\/span><\/figcaption><\/figure>\n<p>The Lion-winning marketing campaign, \u201cThe Goodie Field,\u201d mirrors the twin mission of All people Eats by elevating cash for the group\u2019s anti-hunger work whereas breaking down a New Zealand stigma in opposition to taking leftovers residence after a meal\u2014subsequently avoiding pointless meals waste. In a landfill, meals waste creates methane, a greenhouse gasoline that\u2019s greater than 25 instances higher than carbon dioxide at trapping warmth within the ambiance and subsequently a significant driver of local weather change.<\/p>\n<p>When an in depth pal who works at DDB in New Zealand prompt that the company may do some professional bono work for the charity, \u201cwe jumped on the alternative,\u201d Loosley mentioned. That finally resulted in \u201cThe Goodie Field.\u201d <\/p>\n<p>The $50,000 from Cannes Lions will let All people Eats proceed its growth. It has two eating places presently in enterprise\u2014its flagship in Auckland and a second spot in Wellington. Although the Covid-19 pandemic slowed down its development, it goals to open a brand new restaurant annually for subsequent few years, beginning with a second store in Auckland in about two months. <\/p>\n<p>\u201cLongevity was all the time on the forefront for this marketing campaign,\u201d Gary Steele, DDB Aotearoa\u2019s chief inventive officer, advised Adweek through e mail. \u201cMeals shortage is a extremely essential and big difficulty, which All people Eats is attempting to unravel.\u201d<\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.adweek.com\/creativity\/5-nonprofits-win-cannes-lions-sustainable-development-goals-award-funds\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cannes Lions immediately introduced the names of 5 recipients of its Sustainable Growth Objectives Lions funds. The nonprofits, chosen from final 12 months\u2019s Lion Award-winning&#8230;<\/p>\n","protected":false},"author":1,"featured_media":31116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-31115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Nonprofits Win Cannes Lions SDG Award Funds - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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