{"id":3024,"date":"2022-01-17T13:17:04","date_gmt":"2022-01-17T13:17:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/17\/the-6-step-process-to-build-a-digital-marketing-strategy\/"},"modified":"2022-01-17T13:17:04","modified_gmt":"2022-01-17T13:17:04","slug":"the-6-step-process-to-build-a-digital-marketing-strategy","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/17\/the-6-step-process-to-build-a-digital-marketing-strategy\/","title":{"rendered":"The 6-Step Process to Build a Digital Marketing Strategy"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p>A digital marketing strategy is a must for any business hoping to reach its audience online.<\/p>\n<p>Whether you want to take advantage of social media platforms, use live streaming platforms to promote your eCommerce products, or use your blog to bring in website traffic, you need to <strong>have a clear and actionable plan<\/strong> in place.<\/p>\n<p>How do you put together your digital marketing strategy?<\/p>\n<p>We\u2019re going to look at<\/p>\n<ul>\n<li>Exactly what a digital marketing strategy is<\/li>\n<li>Why a digital marketing strategy is important<\/li>\n<li>How to develop your own strategy<\/li>\n<\/ul>\n<p>Let\u2019s get started.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-is-a-digital-marketing-strategy\"\/>What is a Digital Marketing Strategy?<span class=\"ez-toc-section-end\"\/><\/h2>\n<p>A digital marketing strategy is a plan that you develop to <strong>help your company achieve its goals by using a range of digital marketing channels across your owned, paid, and earned media<\/strong>.<\/p>\n<p>Before you start to invest time and money into digital marketing, you need to outline what you\u2019re aiming to achieve, such as:<\/p>\n<ul>\n<li>Creating awareness<\/li>\n<li>Generating leads<\/li>\n<li>Guiding leads down your sales funnel<\/li>\n<li>Nurturing your existing customers<\/li>\n<\/ul>\n<p>Once you know how your strategy is going to support the business, you then map out how you\u2019re going to use your digital channels to hit your goals.<\/p>\n<p>There is a range of digital channels that you can harness and the one you pick will be influenced by the goals you set out.<\/p>\n<p>You might choose a pay-per-click (PPC) campaign like the companies in the screenshot below have done.<\/p>\n<div class=\"image-border\">\n\t<img decoding=\"async\" width=\"684\" height=\"391\" loading=\"lazy\" alt=\"pay-per-click\" class=\"img-fluid\" title=\"pay-per-click\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2022\/01\/pay-per-click.png\"\/><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2022\/01\/pay-per-click.png\" width=\"684\" height=\"391\" loading=\"lazy\" alt=\"pay-per-click\" class=\"img-fluid\" title=\"pay-per-click\"\/><\/noscript>\n<\/div>\n<p>These companies have chosen to target people searching for \u201cbest live streaming camera\u201d to generate interest in their products and close sales.<\/p>\n<p>On the other hand, referral tracking software Viral Loops has chosen to use email marketing in its digital strategy, generating brand awareness by sending regular newsletters and demonstrating expertise in its industry.<\/p>\n<div class=\"image-border\">\n\t<img decoding=\"async\" width=\"684\" height=\"391\" loading=\"lazy\" alt=\"welcoming gift\" class=\"img-fluid\" title=\"welcoming gift\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2022\/01\/welcoming-gift.png\"\/><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2022\/01\/welcoming-gift.png\" width=\"684\" height=\"391\" loading=\"lazy\" alt=\"welcoming gift\" class=\"img-fluid\" title=\"welcoming gift\"\/><\/noscript>\n<\/div>\n<p>However you choose to reach your target audience, you need to have a plan before you begin.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-do-you-need-a-digital-marketing-strategy\"\/>Why do You Need a Digital Marketing Strategy?<span class=\"ez-toc-section-end\"\/><\/h2>\n<p>You need a digital marketing strategy to know <strong>what you want to achieve, how you\u2019re going to do it, and what metrics for success you\u2019re going to use<\/strong>.<\/p>\n<p>Formulating a strategy will help you decide which marketing tactics you\u2019re going to use and what tools you\u2019ll need to monitor the results.<\/p>\n<p>Here\u2019s a breakdown of exactly why you need to have a digital marketing strategy in place from the very beginning.<\/p>\n<h3>1. To Reach Your Customers Online<\/h3>\n<p>It\u2019s estimated that more than <a href=\"https:\/\/www.ibisworld.com\/us\/bed\/percentage-of-business-conducted-online\/88090\/\" title=\"business conducted online\" rel=\"nofollow noopener\" target=\"_blank\">30% of all business<\/a> is done online, up from 21% just five years ago.<\/p>\n<div class=\"image-border\">\n\t<img decoding=\"async\" width=\"684\" height=\"391\" loading=\"lazy\" alt=\"Customers Online\" class=\"img-fluid\" title=\"Customers Online\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2022\/01\/Customers-Online.png\"\/><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2022\/01\/Customers-Online.png\" width=\"684\" height=\"391\" loading=\"lazy\" alt=\"Customers Online\" class=\"img-fluid\" title=\"Customers Online\"\/><\/noscript>\n<\/div>\n<p>This means that your target audience is likely to be online and keen to work with you there.<\/p>\n<p>One of the new digital marketing strategies being embraced by businesses is influencer marketing\u2014working with influencers to put their products in front of an engaged audience.<\/p>\n<p>It\u2019s an effective way for a growing small business to reach more people, <a href=\"https:\/\/www.adweek.com\/performance-marketing\/53-of-women-made-purchases-due-to-influencer-posts-survey\/amp\/\" title=\"performance marketing\" rel=\"nofollow noopener\" target=\"_blank\">half of women <\/a>have bought a product or service due to an influencer post and 62% follow influencers to get achievable inspiration, meaning they\u2019re actively seeking new brands.<\/p>\n<p>Beauty brand Becca Cosmetics harnesses the power of influencer marketing, working with micro-influencers who have small but engaged followings.<\/p>\n<div class=\"image-border\">\n\t<img decoding=\"async\" width=\"350\" height=\"391\" loading=\"lazy\" alt=\"beccacosmetics\" class=\"img-fluid\" title=\"beccacosmetics\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2022\/01\/beccacosmetics.png\"\/><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2022\/01\/beccacosmetics.png\" width=\"350\" height=\"391\" loading=\"lazy\" alt=\"beccacosmetics\" class=\"img-fluid\" title=\"beccacosmetics\"\/><\/noscript>\n<\/div>\n<p>It recently worked with Amber Latrice who has 11,000 followers on Instagram:<\/p>\n<div class=\"image-border\">\n\t<img decoding=\"async\" width=\"350\" height=\"391\" loading=\"lazy\" alt=\"beccacosmetics\" class=\"img-fluid\" title=\"beccacosmetics\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2022\/01\/beccacosmetics-post.png\"\/><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2022\/01\/beccacosmetics-post.png\" width=\"350\" height=\"391\" loading=\"lazy\" alt=\"beccacosmetics\" class=\"img-fluid\" title=\"beccacosmetics\"\/><\/noscript>\n<\/div>\n<p>This helps the brand connect with a broader audience and take advantage of the trust that influencers have already built with their audience.<\/p>\n<h3>2. Better Insights into Your Online Performance<\/h3>\n<p>A strong digital marketing strategy will have a <strong>focus on the results<\/strong> it generates for your marketing team and the wider business.<\/p>\n<p>Offline or traditional media can be difficult to quantify\u2014you can\u2019t always be sure which advert a new customer saw or at which stage of the customer experience they decided to become a buyer at all.<\/p>\n<p>On the flip side, online activity is very easy to trace.<\/p>\n<p>Marketing campaigns ran online can track which link a person clicked on in a blog, which keyword they searched for that generated an advertisement that they bought from, or which Instagram ad took them to a lead generation landing page.<\/p>\n<p>Here\u2019s a screenshot of the analytics and metrics you can get through Facebook Business Suite as an example.<\/p>\n<div class=\"image-border\">\n\t<img decoding=\"async\" width=\"684\" height=\"391\" loading=\"lazy\" alt=\"Facebook Business Suite\" class=\"img-fluid\" title=\"Facebook Business Suite\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2022\/01\/Facebook-Business-Suite.png\"\/><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2022\/01\/Facebook-Business-Suite.png\" width=\"684\" height=\"391\" loading=\"lazy\" alt=\"Facebook Business Suite\" class=\"img-fluid\" title=\"Facebook Business Suite\"\/><\/noscript>\n<\/div>\n<p>These campaigns didn\u2019t have an action in mind, but if there was a desired outcome like clicking on a call-to-action (CTA) or joining a group, it would be tracked under <em>Results <\/em>and you\u2019d <strong>have a clear indicator of how much each result cost you<\/strong> to achieve.<\/p>\n<p>Not only can you see what elements of your strategy are working, but you can also be responsive and tweak your plans if you don\u2019t hit the KPIs that were set.<\/p>\n<h3>3. You\u2019re not Dependent on a Brick-and-mortar Business Model<\/h3>\n<p>Although a pandemic might be a once-in-a-lifetime event, it does demonstrate the need for a resilient and adaptive business structure.<\/p>\n<p>Businesses accelerated their digital transformation <a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever\" title=\"business functions\" rel=\"nofollow noopener\" target=\"_blank\">by up to 7 years<\/a> due to COVID, according to a study by Kinsey, everyone is now getting in on digital working and digital marketing initiatives.<\/p>\n<p>Chinese companies were fast to adapt to a hybrid model, with executive insight company Gartner <a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/how-successful-chinese-companies-adapted-to-covid-19\" title=\"how successful chinese companies\" rel=\"nofollow noopener\" target=\"_blank\">citing a mall<\/a> that engaged in social media marketing and used their sales clerks as presenters. It managed to preserve its sales figures through the pandemic by expanding outside of its physical space.<\/p>\n<p>Even without a wholesale change in the way we do business, <strong>taking your real-world business into the digital realm can offer you faster expansion<\/strong> and a wider audience.<\/p>\n<p>London-based fitness center Gymbox has eleven physical locations and have also built a successful online offering.<\/p>\n<p>They have used its detailed knowledge of the type of person who goes to the on-site gyms to build an online video membership site that matches the needs of their ideal customer.<\/p>\n<div class=\"image-border\">\n\t<img decoding=\"async\" width=\"684\" height=\"391\" loading=\"lazy\" alt=\"online video membership\" class=\"img-fluid\" title=\"online video membership\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2022\/01\/video-membership.jpg\"\/><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2022\/01\/video-membership.jpg\" width=\"684\" height=\"391\" loading=\"lazy\" alt=\"online video membership\" class=\"img-fluid\" title=\"online video membership\"\/><\/noscript>\n<\/div>\n<h3>4. Digital Marketing Costs Less than Traditional Marketing<\/h3>\n<p>Choosing digital marketing activities can require a lower investment to get going. It\u2019s much cheaper to run content marketing and search engine optimization (SEO) with a new blog than it is to have thousands of postcards sent out to a mailing list, for example.<\/p>\n<p>By 2023, it\u2019s predicted that over <strong>two-thirds of all media ad spending will be spent on online marketing<\/strong>.<\/p>\n<div class=\"image-border\">\n\t<img decoding=\"async\" width=\"684\" height=\"391\" loading=\"lazy\" alt=\"online marketing\" class=\"img-fluid\" title=\"online marketing\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2022\/01\/online-marketing.png\"\/><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2022\/01\/online-marketing.png\" width=\"684\" height=\"391\" loading=\"lazy\" alt=\"online marketing\" class=\"img-fluid\" title=\"online marketing\"\/><\/noscript>\n<\/div>\n<p>The reason for that is likely the higher return on investment (ROI) you can achieve from digital marketing than traditional marketing.<\/p>\n<p>As an example, TV advertising could give you an <a href=\"https:\/\/www.thinkbox.tv\/research\/thinkbox-research\/profit-ability-the-business-case-for-advertising\/\" title=\"profit ability the business\" rel=\"nofollow noopener\" target=\"_blank\">ROI of around $4.30<\/a> over a 3-year period, whereas using influencer marketing, for example, can give an ROI of $5.78.<\/p>\n<p>Here are 6 steps to get your digital marketing efforts started.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6-steps-to-an-effective-digital-marketing-strategy\"\/>6 Steps to an Effective Digital Marketing Strategy<span class=\"ez-toc-section-end\"\/><\/h2>\n<p>Now you understand how digital marketing can align with your business goals, you need to get down to some strategic planning.<\/p>\n<p>A lot can go into digital marketing; you may think you need a social media strategy, content marketing strategy, and a plan for running webinars, but you should work on <strong>focusing on a limited number of channels where you know your target customer can be reached.<\/strong><\/p>\n<p>Here\u2019s how you can put together a plan for using digital marketing tactics to meet your business objectives.<\/p>\n<h3>1. Identify Your Audience Personas (AKA Customer avatars)<\/h3>\n<p>In an established business, you will already know who your customer base is and if you\u2019re launching a new business, you need to <strong>figure out who will want your product<\/strong>.<\/p>\n<p>Your buyer persona will be a detailed description of your ideal customer based on demographics, brands they like, where you can connect with them, and so on.<\/p>\n<p>Knowing who your target market is for your digital marketing will help you understand who you\u2019re trying to reach, where to find them, and the emotions you need to connect with.<\/p>\n<h3>2. Identify Your Goals and Objectives<\/h3>\n<p>Your business will have goals and objectives and you should use your digital marketing strategy to meet them.<\/p>\n<p>Some examples of goals could be<\/p>\n<ul>\n<li>Increase brand awareness<\/li>\n<li>Have the CEO become a recognized industry authority<\/li>\n<li>Increase engagement on your social media channels<\/li>\n<li>Increase the subscribers and open rate of your email list<\/li>\n<li>Boost visitors to your product landing pages<\/li>\n<\/ul>\n<p>Make your goals <strong>specific, measurable, achievable, results-focused, and time-limited<\/strong>, for example:<\/p>\n<p><em>We want to increase engagement rates on product-led Instagram Reels to 15% from the current 10% over the next three months<\/em><\/p>\n<h3>3. Conduct Competitive Research (AKA Competitor analysis)<\/h3>\n<p>There\u2019s no need to reinvent the wheel\u2014you can <strong>look at other businesses in your industry<\/strong> and see what they\u2019re doing right and replicate their strategy and success.<\/p>\n<p>There are lots of tools available to help with this. You shouldn\u2019t copy anyone\u2019s digital marketing strategy outright but it\u2019s definitely worth looking around your industry to get inspiration, or even learn what isn\u2019t working.<\/p>\n<h3>4. Define Your Digital Marketing Channels<\/h3>\n<p>You should choose your digital marketing channels based on your customer avatar, goals, and what works in your industry.<\/p>\n<p>Different channels will work for different goals, such as<\/p>\n<ul>\n<li>Email marketing can work for nurturing your leads and retaining your existing customers<\/li>\n<li>Social media marketing can drive brand awareness and send buyers to your sales pages<\/li>\n<li>PPC advertising can convert people who are ready to be paying customers<\/li>\n<li>SEO can help educate your potential customers about your product<\/li>\n<li>Affiliate marketing can grow your customer base quickly<\/li>\n<\/ul>\n<p>Web hosting and domain listing company GoDaddy has chosen to run an affiliate program to drive growth and bring in new business.<\/p>\n<div class=\"image-border\">\n\t<img decoding=\"async\" width=\"684\" height=\"391\" loading=\"lazy\" alt=\"GoDaddy\" class=\"img-fluid\" title=\"GoDaddy\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2022\/01\/GoDaddy.jpg\"\/><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.socialpilot.co\/wp-content\/uploads\/2022\/01\/GoDaddy.jpg\" width=\"684\" height=\"391\" loading=\"lazy\" alt=\"GoDaddy\" class=\"img-fluid\" title=\"GoDaddy\"\/><\/noscript>\n<\/div>\n<p>By asking bloggers and other businesses to promote the services on their behalf, they are using the trust that people have in their personal network to gain credibility and customers.<\/p>\n<h3>5. Define Your Content Strategy<\/h3>\n<p>You may have heard the phrase \u201ccontent is king\u201d, and it\u2019s true for all digital marketing strategies.<\/p>\n<p>Your content strategy should join up all the channels you\u2019re going to use and ensure that they complement each other.<\/p>\n<p>For example, your email newsletter should link to the week\u2019s new blog post and the Reel you post should connect to the YouTube explainer video that gets uploaded the next.<\/p>\n<p>Your content strategy should also<strong> define your visual aesthetic and brand voice<\/strong>, including design templates, your color palette, and whether you write in formal or conversational language.<\/p>\n<h3>6. Find Ways to Amplify Your Content<\/h3>\n<p>This could be through a process of content marketing, which includes building backlinks or asking companies in adjacent industries to refer to your business in their content or share your relevant blog post on their social channels.<\/p>\n<p>You can also use paid ads to boost the reach of your content, for example, you could promote your latest TikTok about a cool product feature.<\/p>\n<p>Working with influencers to highlight your recent campaign can help you gain more attention from their audience and drive the action that you\u2019re looking for from your marketing campaign.<\/p>\n<p class=\"h2\">Over to You<\/p>\n<p>Now you know how to get started with your digital marketing strategy, there is a whole range of ways you can harness its power.<\/p>\n<p>As long as you have a solid roadmap that gets your business results there are lots of ways to use it.<\/p>\n<p>Following our steps, you should see a strong return on investment and your business move one step closer to your goals and objectives.<\/p>\n<p>While you\u2019re at it don\u2019t forget to use SocialPilot to help you with your social media marketing efforts. Go for its <a href=\"https:\/\/www.socialpilot.co\/plans\" title=\"socialpilot free trial\" rel=\"dofollow\">free trial<\/a> today to know more.<\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.socialpilot.co\/blog\/digital-marketing-strategy\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A digital marketing strategy is a must for any business hoping to reach its audience online. 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