{"id":29997,"date":"2023-01-13T17:26:55","date_gmt":"2023-01-13T17:26:55","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/13\/the-newest-automation-trigger-internet-connected-devices\/"},"modified":"2023-01-13T17:26:55","modified_gmt":"2023-01-13T17:26:55","slug":"the-newest-automation-trigger-internet-connected-devices","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/13\/the-newest-automation-trigger-internet-connected-devices\/","title":{"rendered":"The Newest Automation Trigger: Internet-Connected Devices"},"content":{"rendered":"

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\u00a0Posted by Chad S. White<\/a> on January 13, 2023<\/p>\n

\u00a0Leave a Comment<\/a><\/p>\n<\/p><\/div>\n

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Automated messages can be triggered by a vast range of behaviors and events. In our Oracle Consulting Checklist of Automated Campaign Ideas to Explore<\/a> (free, no-form download), we identify more than 110 triggered campaigns\u2014and that\u2019s independent from the channel you\u2019d use for your message, any segmentation you\u2019d do, and how you\u2019d treat your automations differently across your lines of business.<\/span><\/p>\n

We organize this incredible variety of triggers into four groups based on whether they\u2019re triggered by\u2026<\/span><\/p>\n

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  1. An action taken by the subscriber or customer or by the brand<\/span><\/li>\n
  2. Inaction over a period of time by the subscriber or customer<\/span><\/li>\n
  3. A date that\u2019s important to the individual subscriber or customer<\/span><\/li>\n
  4. A signal from an internet-connected device owned by the customer or user<\/span><\/li>\n<\/ol>\n

    Chances are you\u2019re familiar with those first three trigger types, but that last bucket is the newest and least developed. However, these machine-triggered messages have a lot of potential, especially as more and more products become connected to the internet.<\/span><\/p>\n

    >> Read the entire article on CMSWire.com<\/a><\/span><\/strong><\/p>\n

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