{"id":2999,"date":"2022-01-17T12:41:04","date_gmt":"2022-01-17T12:41:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/17\/from-creation-to-stellar-roi\/"},"modified":"2022-01-17T12:41:04","modified_gmt":"2022-01-17T12:41:04","slug":"from-creation-to-stellar-roi","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/17\/from-creation-to-stellar-roi\/","title":{"rendered":"From Creation to Stellar ROI"},"content":{"rendered":"

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Reaching the right customers with your Google Ads campaigns<\/a> is critical to increase conversions. While it\u2019s possible that scattershot advertisements could catch the interest of Internet users, it\u2019s far more likely that this general ad approach will result in a disconnect between dollars spent and sales made.<\/p>\n

To help ensure your ads are reaching the people in the right place, it\u2019s worth leveraging a function in the Google Display Network (GDN)<\/a> known as affinity audiences. Using these audiences helps pinpoint customer segments<\/a> that may be more likely to purchase your products, in turn driving more effective and efficient ad spend.<\/p>\n

But what exactly is an affinity audience? How do they work, how can you create your own \u2014 and what can you expect once you dial in the ideal customer segment? Let’s find out.<\/p>\n

\"Free<\/a><\/span><\/span><\/p>\n

What are Affinity Audiences?<\/h2>\n

Affinity audiences are used by the Google Display Network to deliver your ads to relevant locations online. Given that Google\u2019s network reaches more than 90 percent of Internet users worldwide<\/a>, it\u2019s well worth the time and effort to understand and apply these audiences at scale.<\/p>\n

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