{"id":29984,"date":"2023-01-13T16:35:47","date_gmt":"2023-01-13T16:35:47","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/13\/how-inbound-marketers-can-use-google-featured-snippets\/"},"modified":"2023-01-13T16:35:47","modified_gmt":"2023-01-13T16:35:47","slug":"how-inbound-marketers-can-use-google-featured-snippets","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/13\/how-inbound-marketers-can-use-google-featured-snippets\/","title":{"rendered":"How Inbound Marketers Can Use Google Featured Snippets"},"content":{"rendered":"

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If you google \u201cWhat are Google featured snippets\u201d<\/span> or \u201cWhat is a Google snippet,\u201d<\/span> you\u2019ll receive a definition of a featured snippet \u2026 within a featured snippet itself. So meta!<\/p>\n

It\u2019s also convenient, and that\u2019s the point. Google featured snippets are blurbs of information related to a search query that Google pulls directly from a web page with pertinent information, presented to the searcher above the rest of the search results<\/span>. A featured snippet is essentially what Google classifies as the best answer to the question, and they\u2019re visible directly on the search results page meaning you don\u2019t even have to click through to find your answer.<\/p>\n

A snippet also includes a link to the page it was pulled from so the searcher can easily click through for full context and to learn more. Here\u2019s an example:<\/p>\n

\"example<\/p>\n

So, what are the benefits of Google featured snippets and how, as an inbound marketer, can you use them to your advantage? This is an exhaustive article, so buckle up! Use the links here to jump to a specific section:\u00a0<\/p>\n

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Featured Snippet Examples<\/h2>\n

Not all featured snippets look the same. You can find several different types depending on what you\u2019re looking for and how information might best be presented. The five most common types of featured snippets are:<\/p>\n