{"id":2991,"date":"2022-01-17T12:29:06","date_gmt":"2022-01-17T12:29:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/17\/outsourcing-email-template-production-vs-in-house-developers\/"},"modified":"2022-01-17T12:29:06","modified_gmt":"2022-01-17T12:29:06","slug":"outsourcing-email-template-production-vs-in-house-developers","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/17\/outsourcing-email-template-production-vs-in-house-developers\/","title":{"rendered":"Outsourcing Email Template Production vs In-house Developers"},"content":{"rendered":"

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Do you remember that breathtaking scene from \u201cHarry Potter & the Chamber of Secrets\u201d, where Harry aboard his Nimbus 2000, is pitted against Malfoy to win the game of Quidditch? Email marketing is the Nimbus 2000, and you are the captain of this game of Quidditch i.e. your business.<\/p>\n

Winning the game and getting an edge over your competition is important if you want to increase business profitability. So, who would your Harry Potter be- an outsourced email marketing company or a team of in-house developers?<\/span><\/p>\n

Making the right choice at the start<\/strong> can help you win the game of email marketing, and convert better. Both choices have their set of advantages but, what you choose entirely depends on the goals and needs of your business.<\/em><\/p>\n

What do You Want \u2013 Control or Flexibility?
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\"In-House<\/p>\n

The Cost of Ownership<\/strong><\/h2>\n

45% of the email marketers are concerned with cost of application and services, <\/strong>according to a survey conducted by The Relevancy Group.<\/p>\n

An in-house developer may seem like a cost-effective option at first. All you need is someone who can take care of <\/span>email template production<\/span><\/a>, right from the ideation stage. Wish it were truly as simple as it sounds.<\/span><\/p>\n

Apart from the developer, you need to invest in an email service provider, relevant hardware, and a database marketer for <\/span>effective implementation of your email marketing strategies<\/span><\/a>. You will add not just hiring costs but also maintenance costs for both the resources and the infrastructure<\/span><\/p>\n

On the other hand, by outsourcing email template production, you simply pay the price for the template. The company you have outsourced to will have their email template production set up, thus saving you unnecessary costs. In the long run, thus, you stand to gain more by outsourcing email marketing.<\/span><\/p>\n

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How You can Win with Dedicated Developer<\/strong><\/h2>\n

Most businesses prefer in-house because they have a developer dedicated to their business. If you have a similar reason for going in-house despite the costs, here\u2019s something you should know:<\/p>\n