{"id":299,"date":"2022-01-14T00:01:05","date_gmt":"2022-01-14T00:01:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/14\/how-to-make-your-email-marketing-campaigns-more-accessible\/"},"modified":"2022-01-14T00:01:05","modified_gmt":"2022-01-14T00:01:05","slug":"how-to-make-your-email-marketing-campaigns-more-accessible","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/14\/how-to-make-your-email-marketing-campaigns-more-accessible\/","title":{"rendered":"How to Make Your Email Marketing Campaigns More Accessible"},"content":{"rendered":"

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By Nahla Davies<\/a> January 13, 2022<\/span><\/h4>\n

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Learn the email accessibility best practices you can implement to ensure everyone can read your emails.<\/p>\n

Not everyone reads emails in the same way. Some people may use dictation or magnification to consume your email, while others may only see grayscale or certain colors.<\/p>\n

It\u2019s important to make your emails accessible<\/a> so anyone can read them, regardless of disability. Plus, an accessible email is also valuable to many other people in your audience.<\/p>\n

Headers and appropriate colors make emails easier to read, image ALT tags help out people experiencing low internet bandwidth, and simple fonts keep readers focused on your content.<\/p>\n

Good news. It\u2019s easy to make your emails accessible. Simply consider color contrast, screen readers, and ADA compliance when you\u2019re composing your emails.\u00a0<\/p>\n

Don\u2019t worry, we\u2019ll walk you through the process.\u00a0<\/p>\n

But first, let\u2019s examine why accessibility in email marketing matters and some best practices for making all your emails accessible.\u00a0<\/p>\n

What is email accessibility?<\/h2>\n

In a nutshell, email accessibility means crafting email content that people with disabilities can understand and interact with. Accessibility for differently-abled customers is just one of the ways you should be adopting diversity and inclusion practices<\/a> in your business model.\u00a0<\/p>\n

To create accessible emails, you first need to understand the ways people are reading them. Many people use tools to help them, also known as \u201cassistive technologies<\/a>.\u201d\u00a0<\/p>\n

Some common types of assistive technologies include:<\/p>\n