{"id":29880,"date":"2023-01-13T10:53:00","date_gmt":"2023-01-13T10:53:00","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/13\/how-to-use-pinterest-for-ecommerce\/"},"modified":"2023-01-13T10:53:00","modified_gmt":"2023-01-13T10:53:00","slug":"how-to-use-pinterest-for-ecommerce","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/13\/how-to-use-pinterest-for-ecommerce\/","title":{"rendered":"How To Use Pinterest For Ecommerce"},"content":{"rendered":"

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Pinterest is one of the least popular, most underused social media platforms for brand marketing.<\/p>\n

However, the lack of popularity is not due to the lack of potential.<\/p>\n

Pinterest, when used right, can add immense value to ecommerce brand success.<\/p>\n

Pinterest bursts with potential, but it also has its own playbook. It is different than other social platforms, and requires a unique approach to win.<\/p>\n

From investing in Pinterest ads<\/a> to building a consistent posting schedule, in this article, you\u2019ll find some best practices and tips on building successful Pinterest marketing campaigns.<\/p>\n

But before we get to that, let\u2019s first talk about whether Pinterest is good for ecommerce.<\/p>\n

Is Pinterest Good For Ecommerce?<\/h2>\n

\u201cDon\u2019t spread yourself too thin!\u201d<\/p>\n

This is a popular piece of advice people give to ecommerce brands starting social media marketing. And it is valuable advice.<\/p>\n

So, is it worth going into Pinterest if you already have a Facebook, Instagram, or TikTok account?<\/p>\n

Yes, in most cases.<\/p>\n

Pinterest has immense shopping potential, perhaps more so than all the other social media platforms.<\/p>\n

The platform offers fluff-free, simple suggestions. This is why Pinterest is the go-to place for customers looking for new brands or product inspirations.<\/p>\n

80%<\/a> of weekly Pinterest users have discovered a new brand or product via Pinterest.<\/p>\n

55%<\/a> of Pinterest users get on the app specifically to search for products.<\/p>\n

More importantly, Pinterest shoppers have 85%<\/a> bigger baskets than shoppers on other platforms.<\/p>\n

All of these statistics hint at one thing, and one thing only.<\/p>\n

Pinterest is not just good for ecommerce. It is absolutely unmissable for any ecommerce brand looking to engage its audience.<\/p>\n

A European DIY, gardening, and furniture marketplace brand, convinced of the value Pinterest offers for an ecommerce brand, jumped on the platform and tried engaging an audience from a new market using the platform\u2019s ad products.<\/p>\n

Their customer outreach efforts garnered 6.6 million<\/a> impressions and led to a 7.9% lift in sales.<\/p>\n

Why Use Pinterest For Ecommerce?<\/h2>\n

Besides being good for ecommerce, many other factors make Pinterest the ultimate marketing platform for brands looking to drive ecommerce growth.<\/p>\n

Here\u2019s why:<\/p>\n

Pinterest Allows Omnichannel Marketing<\/h3>\n

The modern customer\u2019s buying journey is more complex than ever.<\/p>\n

This is why you need to multiply your customer touchpoints and be where your audience is to increase the chances of winning them as customers.<\/p>\n

An omnichannel marketing strategy helps with that \u2013 and Pinterest helps run an omnichannel campaign.<\/p>\n

Pinterest is home to a unique audience, using the app with a fixed goal in mind.<\/p>\n

Marketing on Pinterest takes your brand to this audience through a content format they love the most \u2013 engaging visuals. This helps prospects remember brands and eventually shop from them when needed.<\/p>\n

Image Search Capabilities<\/h3>\n

The rise of visual search has increased the importance of Pinterest for ecommerce.<\/p>\n

30%<\/a> of U.S. adults (34 and younger) have used visual search for shopping as of August 2022.<\/p>\n

The Pinterest mobile app has the Pinterest Lens feature, which users can use for visual searches. This is similar to Google Lens, but Pinterest has a more extensive image database, generating better results.<\/p>\n

Marketing on Pinterest helps you jump on the rising visual search trend before everyone else, enabling you to gain an edge over the competitors.<\/p>\n

An Ecosystem Built To Support Brands<\/h3>\n

Pinterest has invested heavily in building an ecommerce-friendly ecosystem.<\/p>\n

It gives verified sellers a verified merchant tag, reinforcing the brand\u2019s credibility.<\/p>\n

\"NikeScreenshot from Pinterest, January 2023<\/span>