{"id":29801,"date":"2023-01-13T00:00:53","date_gmt":"2023-01-13T00:00:53","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/13\/email-marketing-design-trends-were-expecting-in-2023\/"},"modified":"2023-01-13T00:00:53","modified_gmt":"2023-01-13T00:00:53","slug":"email-marketing-design-trends-were-expecting-in-2023","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/13\/email-marketing-design-trends-were-expecting-in-2023\/","title":{"rendered":"Email Marketing Design Trends We’re Expecting in 2023"},"content":{"rendered":"

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What <\/span>email design<\/span><\/a> trends and <\/span>best practices<\/span><\/a> do we see on the horizon this year?<\/span><\/p>\n

In our recent Litmus Talks \u201c<\/span>Email Marketing Trends in Focus for 2023<\/span><\/a>\u201d we spoke with experts <\/span>Anne Tomlin<\/span><\/a> (Owner, <\/span>Emails Ya\u2019ll<\/span><\/a>), <\/span>Aaron Beatty<\/span><\/a> (Director of Digital Engagement, <\/span>Attain Partners<\/span><\/a>), and our very own email team <\/span>Hannah Tiner<\/span><\/a> (Email Design and Production Specialist, Litmus) and <\/span>Jaina Mistry<\/span><\/a> (Director of Email Marketing, Litmus) about top email marketing and design trends submitted by email geeks.<\/span><\/p>\n

Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples.<\/span><\/p>\n

Should you leverage email marketing design trends?<\/span><\/h2>\n

In 2022, the monthly average of email opens recorded for each month was <\/span>1.5 billion<\/span><\/a>. Compared to 1.01 billion emails opens in 2021, that\u2019s 490 million <\/span>more<\/span><\/i> email opens on average. With that many email opens, what can you do to stand out in the inbox?\u201d<\/span><\/p>\n

One way is by leaning into email design trends. Leveraging the latest design trends can help your brand establish (and maintain) relevancy\u2014and can even help <\/span>build trust<\/span><\/a> with your subscribers.<\/span><\/p>\n

For example: are your email recipients more likely to resonate with an email template <\/span>designed in 2010<\/span><\/a> or in 2023? Whether or not it\u2019s impactful will depend on your subscribers and customers\u2014and ample <\/span>testing<\/span><\/a>\u2014but leaning into the latest design trends can be a powerful way to establish relevancy with your audience and provide contemporary context to your marketing emails.<\/span><\/p>\n

Usability<\/span><\/h2>\n

This year, we expect to see more email designs with usability top of mind. \u201cThere\u2019s been an increased expectation for good user experience with email\u2014and for <\/span>accessible design<\/span><\/a>. Over-designed, image-only emails that are clunky to use are going to start to lose out to the more streamlined, easy-to-use emails,\u201d says Tiner.<\/span><\/p>\n

The following email from <\/span>Strava<\/span><\/a> is clearly designed with usability in mind.<\/span><\/p>\n

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