{"id":29535,"date":"2023-01-12T06:25:44","date_gmt":"2023-01-12T06:25:44","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/"},"modified":"2023-01-12T06:25:44","modified_gmt":"2023-01-12T06:25:44","slug":"this-day-in-search-marketing-history-january-12","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/12\/this-day-in-search-marketing-history-january-12\/","title":{"rendered":"This day in search marketing history: January 12"},"content":{"rendered":"

<\/a>\n<\/p>\n

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Google Panda becomes a core ranking signal<\/h2>\n

In 2016, Google Panda became baked into Google\u2019s core ranking algorithm.<\/p>\n

Google Panda<\/a> was one of Google\u2019s most significant spam-fighting algorithmsl First launched in\u00a0February 2011<\/a>, the final confirmed refresh was Panda 4.2<\/a>, which started rolling out July 18, 2015. <\/p>\n

A Google Panda algorithm guide, published on The SEM Post<\/a>, included several then-new quotes about Panda from Google, attributed to a \u201cGoogle Spokesperson.\u201d Those included a statement that Panda was now part of Google\u2019s core ranking algorithm:<\/p>\n

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Panda is an algorithm that\u2019s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly.<\/p>\n<\/blockquote>\n

Read all about it in Google Panda Is Now Part Of Google\u2019s Core Ranking Signals<\/a>. And dig deeper into Panda in <\/p>\n

And, as we learned at SMX Next in 2022 from Hyung-Jin Kim, the VP of Google Search, Google\u2019s Panda algorithm later evolved into the Coati algorithm<\/a>.<\/p>\n

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Also on this day\u00a0<\/h2>\n
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Why does Google tip us off to search updates with minor ranking impacts but surprise us with the major ones?<\/a><\/h3>\n

2022:<\/strong> It\u2019s the updates Google does not give us huge lead time to prepare for that have impacted rankings the most, like the core, Penguin and Panda updates.<\/p>\n

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E-commerce sales jumped this holiday season as search marketers weathered Google updates<\/a><\/h3>\n

2022:<\/strong> U.S. consumers spent $204.5 billion on ecommerce purchases during the holiday season, an 8.6% increase in online spending year-over-year.<\/p>\n

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Google Business Profiles sets waiting period for new owners and managers<\/a><\/h3>\n

2022:<\/strong> Newly granted users had to wait 7 days before they could manage all the features of the profile.<\/p>\n

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Yoast SEO 17.9 adds keyphrase performance tracking<\/a><\/h3>\n

2022:<\/strong> The free version let you track up to five keywords while the premium account let you track up to 500 to 10,000 keywords.<\/p>\n

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Google News performance report added to Google Search Console<\/a><\/h3>\n

2021:<\/strong> Google Search Console started showing you how well your news site performed in Google News and the Google News App.<\/p>\n

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Yelp launches \u201chealth and safety measures\u201d community feedback feature<\/a><\/h3>\n

2021:<\/strong> Yelp launched a new rating feature for community to leave feedback on local business social distancing and mask compliance.<\/p>\n

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Google My Business video uploads now available to business owners<\/a><\/h3>\n

2018:<\/strong> Videos could appear on Google Maps and local search listings.<\/p>\n

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Search in Pics: Google Brain jacket, puppy dog eyes & deprecated GoogleBot<\/a><\/h3>\n

2018:<\/strong> the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.<\/p>\n

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Google has officially killed off their link command<\/a><\/h3>\n

2017:<\/strong> Google said the feature is no longer around, and using a link:www.domain.com will likely return irrelevant results.<\/p>\n

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Google Had A Major Core Ranking Algorithm Update This Past Weekend<\/a><\/h3>\n

2016:<\/strong> Google confirmed what was described as a \u201cmassive update\u201d was a core ranking algorithm update, not an expected Penguin update.<\/p>\n

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Charles Perrault Google Doodle Marks 17th Century Fairy Tale Author\u2019s 388th Birthday<\/a><\/h3>\n

2016:<\/strong> A series of three Doodles honored the 17th century French author Charles Perrault on his 388th birthday, representing classics like \u201cCinderella,\u201d \u201cSleeping Beauty\u201d and \u201cPuss in Boots\u201d.<\/p>\n

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DMCA Takedown Database ChillingEffects.org Takes Itself Out Of Search Results<\/a><\/h3>\n

2015:<\/strong> The irony was almost too obvious to mention: an entity dedicated to monitoring the potential\u00a0\u201cchilling effects\u201d of\u00a0DMCA\u00a0takedown notices censoring itself.\u00a0<\/p>\n

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Report: Google Translate To Provide Real-Time Translation Via App<\/a><\/h3>\n

2015:<\/strong> Google was planning to soon announce a major update to their Google Translate App that enabled real-time, automated translation.<\/p>\n

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Seeing Double: Yahoo, Bing Search Ads Show Duplicate Copy In Headlines And Ad Text<\/a><\/h3>\n

2015:<\/strong> Search ads on Bing and Yahoo were showing description line one of the ad copy in both the ad text and ad titles.<\/p>\n

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Google Doesn\u2019t Know When Super Bowl 2015 Starts (Yet!)<\/a><\/h3>\n

2015:<\/strong> Why wasn\u2019t Google providing the correct answer for the Super Bowl start time when year-after-year, it has been an issue for them?<\/p>\n

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Zomato Buys Urbanspoon For $50 \u2013 $60 Million To Enter US Local Search Market<\/a><\/h3>\n

2015:<\/strong> The Urbanspoon acquisition capped a six month buying spree in which\u00a0Zomato acquired restaurant verticals in\u00a0New Zealand, Poland, Czech Republic, Slovakia, Italy and Turkey.\u00a0\u00a0<\/p>\n

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RIP Aaron Swartz, One Of The Earliest Google Bloggers<\/a><\/h3>\n

2013:<\/strong> The Google Weblog\u00a0went up on\u00a0March 17, 2002<\/a>, two years before Google launched its own official blog.<\/p>\n

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To Understand Google Favoritism, Think \u201cIf Google+ Were YouTube\u201d<\/a><\/h3>\n

2012:<\/strong> \u00a0Google effectively launched a \u201cwho to follow\u201d search engine, a way to show people and companies with social accounts that searchers might be interested in. But it based that solely around Google+.<\/p>\n

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Google Swallows Hard, Renews Effort In China<\/a><\/h3>\n

2012:<\/strong> Google was \u201csoftening its tone\u201d and \u201crenewing its push\u201d into China.<\/p>\n

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Google Search App For Android Updated<\/a><\/h3>\n

2012:<\/strong> The new update makes it easier and faster for searchers to use.<\/p>\n

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Foursquare Launches \u201cPersonalized Search For The Real World\u201d<\/a><\/h3>\n

2012:<\/strong> Foursquare introduced its \u201cExplore\u201d feature, better keyword search and several new filters to help users drill down in search results.<\/p>\n

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Big Chains Launch \u201cHulu For Hotels\u201d<\/a><\/h3>\n

2012:<\/strong> The functionality and design of the Roomkey site was good, but it wasn\u2019t clear whether Roomkey was comprehensive enough to be truly competitive.<\/p>\n

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Session-Based Clicks Under Fire in WSJ Report<\/a><\/h3>\n

2011:<\/strong> Advertisers were complaining about Google\u2019s practice of delivering ads within a user\u2019s search session, but beside results unrelated to an advertiser\u2019s purchased keywords.\u00a0\u00a0<\/p>\n

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German Govt. Says Google Analytics Now Verboten<\/a><\/h3>\n

2011:<\/strong> German privacy officials were concerned about Google Analytics tracking web users\u2019 IP addresses, which could violate an individual\u2019s privacy.<\/p>\n

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Google Places Gets Its Own iPhone App<\/a><\/h3>\n

2011:<\/strong> The app seemed to focus more on the discovery side of local than on search, which distinguished it from the Apple-produced, default Maps app that\u2019s more about directions and navigation than about locating businesses.\u00a0<\/p>\n

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Google Tweaks New AdSense Interface<\/a><\/h3>\n

2011:<\/strong> The default metrics on the Home and Performances reports were changed back to page-level metrics, the ad block\/allow selector showed the product name, and more changes.<\/p>\n

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How Will Google Be Impacted By Verizon\u2019s iPhone?<\/a><\/h3>\n

2011:<\/strong> Google wasn\u2019t as central to the iPhone user experience as on Android but Google had a strong presence on the iPhone.\u00a0<\/p>\n

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UK Regulator To Crack Down On Paid Celeb Tweets<\/a><\/h3>\n

2011:<\/strong> The UK Office of Fair Trading (OFT) was expected to soon require disclosure rules when tweets were commercially sponsored.<\/p>\n

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Wolfram Alpha Redesigns For 2011<\/a><\/h3>\n

2011:<\/strong> In addition to a shiny, new, colorful home page, there were some interesting tweaks to the results pages, such as the addition of linked data inside the search results.<\/p>\n

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11 Months Later, Google Removes Google Japan\u2019s PageRank Penalty<\/a><\/h3>\n

2010:<\/strong> Google.jp returned a toolbar PageRank score of 8. Prior to December 31, it was still a PageRank of 5.<\/p>\n

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VigLink: Fire & Forget Solution To Turn Outbound Links Into Affiliate Earners<\/a><\/h3>\n

2010:<\/strong> VigLink, a service with venture capital backing from Google, promised to turn any outbound link on a web site into an affiliate link after the installation of a small bit of JavaScript code.<\/p>\n

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Netconcepts Acquired By Covario<\/a><\/h3>\n

2010:<\/strong> Netconcepts was a Wisconsin-based SEO company founded by Stephan Spencer.<\/p>\n

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Baidu Hacked By Iranian Cyber Army<\/a><\/h3>\n

2010:<\/strong> This is the same group of hackers that took over Twitter\u2019s web site for a short time period several months ago.<\/p>\n

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Proposed UK Law Would Immunize Search Engines Against Copyright Claims<\/a><\/h3>\n

2010:<\/strong> A proposed amendment to a pending UK law would have permitted search engines to index any or all of the content on a \u201cpublicly accessible website\u201d through a \u201cpresumed . . . standing and non-exclusive license.\u201d<\/p>\n

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Google Hires Ex-McCain Spokesperson For Top Communications Job<\/a><\/h3>\n

2010: <\/strong>Jill Hazelbaker replaced Matt Furman as head of corporate communications.<\/p>\n

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Bing Adds More Health Data To Search<\/a><\/h3>\n

2010:<\/strong> The health related queries were related to sicknesses, medicine, medical facilities, in addition to more generic health and fitness related queries.<\/p>\n

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Google Book Scanning Faces Chinese Challenges<\/a><\/h3>\n

2010:<\/strong> Apparently most of the 20,000 Chinese books Google scanned were from US libraries.<\/p>\n

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Google Docs Adds Files Storage, AKA GDrive<\/a><\/h3>\n

2010:<\/strong> New feature allowed you to upload files and share those files with friends, co-workers and colleagues. Google limited the file upload to 250 MB per file, with a maximum total of 1 GB of free storage.\u00a0<\/p>\n

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Google Just Says No To China: Ending Censorship, Due To Gmail Attack<\/a><\/h3>\n

2010:<\/strong> Google was heavily criticized for caving into China, especially in light of its \u201cDon\u2019t Be Evil\u201d\u00a0motto.<\/p>\n

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Calculating The Carbon Footprint Of A Google Search<\/a><\/h3>\n

2009:<\/strong> Performing two Google searches from a desktop computer could generate about the same amount of carbon dioxide as boiling a kettle for a cup of tea.<\/p>\n

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Firefox Drops Google For Yandex In Russia, But Big Loser May Be Rambler<\/a><\/h3>\n

2009:<\/strong> Their Russian users really wanted direct access to the Yandex search.<\/p>\n

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Report: Yahoo\u2019s Search Ad Share Drops 36%<\/a><\/h3>\n

2009:<\/strong> Yahoo\u2019s search ad share dropped from 30.4% in Septembe to 19.4% by December.<\/p>\n

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The Search Gap Between Consumers And Small Business Advertisers<\/a><\/h3>\n

2009:<\/strong> 78% of SMB respondents said they dedicated 10% or less of their overall budget to marketing efforts.<\/p>\n

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Yelp Case Settled, But Bigger Issues Remain For Search & Reviews<\/a><\/h3>\n

2009:<\/strong> A lawsuit over a Yelp.com review was settled, but the larger issue of how business owners, customers, and review sites will co-exist online remained wide open.<\/p>\n

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Joshua Schachter Lands At Google<\/a><\/h3>\n

2009:<\/strong> The founder of the Delicious.com bookmarking service and a former Yahoo executive, had his first day on the job at Google.<\/p>\n

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Wacky Idea: A Yahoo-Nokia Combination<\/a><\/h3>\n

2009:<\/strong> Nokia invest in or acquire Yahoo?\u00a0Just a wacky thought \u2013 or was it?<\/p>\n

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Local And The Paradox of Participation<\/a><\/h3>\n

2008:<\/strong> Nobody wants to be the first one at a party or the only one in a restaurant.<\/p>\n

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Matt Cutts On Appealing Google Malware Warnings<\/a><\/h3>\n

2007:<\/strong> Cuttts said he had checked out a quite a few \u2018we don\u2019t have any malware\u2019 reports, and had yet to see a false positive.<\/p>\n

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Eye Tracking In MSN Search<\/a><\/h3>\n

2007:<\/strong> Among the interesting findings: Adding information to result snippets significantly improved performance for informational tasks but degraded performance for navigational tasks.<\/p>\n

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Google: Free Real-Time Quotes Here To Stay<\/a><\/h3>\n

2007:<\/strong> The NYSE issued a proposal to the SEC that, if approved, would keep fees at a level that would allow Google to display real-time, last-sale prices across all Google properties.<\/p>\n

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Past contributions from Search Engine Land\u2019s Subject Matter Experts (SMEs)<\/h3>\n

These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.<\/p>\n

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< January 11<\/a> | Search Marketing History<\/a> | January 13 ><\/p>\n\n

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