{"id":29518,"date":"2023-01-12T05:14:51","date_gmt":"2023-01-12T05:14:51","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/12\/11-super-actionable-landing-page-trends-to-jump-on-in-2023\/"},"modified":"2023-01-12T05:14:51","modified_gmt":"2023-01-12T05:14:51","slug":"11-super-actionable-landing-page-trends-to-jump-on-in-2023","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/12\/11-super-actionable-landing-page-trends-to-jump-on-in-2023\/","title":{"rendered":"11 Super-Actionable Landing Page Trends to Jump On in 2023"},"content":{"rendered":"

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New year, new marketing goals for your small business. Last year, we rounded up super actionable landing page trends<\/a> to help you start trying out some new design, copy, and conversion rate optimization tactics right away. And we\u2019re doing it once again this year.<\/p>\n

Here are landing page trends that we\u2019re expecting to see this year that you can actually start using now.<\/p>\n

Table of contents<\/h2>\n
    \n
  1. Exceptional product videos<\/a><\/li>\n
  2. Integrated landing page copy and design<\/a><\/li>\n
  3. Simple, streamlined design<\/a><\/li>\n
  4. Monochromatic backgrounds<\/a><\/li>\n
  5. Deep greens<\/a><\/li>\n
  6. Playful buttons<\/a><\/li>\n
  7. Micro animations<\/a><\/li>\n
  8. Handwriting-like font and elements<\/a><\/li>\n
  9. Bold, succinct copy<\/a><\/li>\n
  10. \u201cNo risk\u201d free trials<\/a><\/li>\n
  11. How-to sections<\/a><\/li>\n<\/ol>\n

    Let\u2019s get started.
    <\/p>\n

    11 landing page trends to watch for and try in 2023<\/h2>\n

    Now, there are lots of landing page trends we\u2019re expecting to see this year\u2014AI generated design, immersive 3D animations, ChatGPT in action. But not every trend with the newest technology will work for your audience<\/a> (or, let\u2019s be honest, your budget). So here are the 11 landing page trends that are straightforward to implement so you can get started with right away.<\/p>\n

    1. Exceptional product videos<\/h3>\n

    This list isn\u2019t ranked, but this is the first clear trend for a reason: Your product videos should be a high-priority marketing asset<\/a>. One that you use again and again. It\u2019s no wonder we\u2019re seeing these front-and-center on more and more landing pages.<\/p>\n

    Your product videos should already be sleek and enough to anchor these pages. The key to using them effectively is selecting the most relevant or appealing portions and splicing away. Goldcast, an event marketing software, does this really well.<\/p>\n

    \"landing<\/p>\n

    Image source<\/a> | <\/em>Click to watch the video<\/em><\/a><\/a><\/p>\n

    The videos featured here show off the product\u2019s various capabilities in quick shorts, and the gallery setup lets users refer back if they want to.<\/p>\n

    Vimeo also does a great job of integrating the product video in the design of its page and using the asset to encourage a conversion more subtly.<\/p>\n

    \"landing<\/p>\n

    Image source<\/a> | <\/em>Click to watch video<\/em><\/a><\/p>\n

    This looks great, and it highlights Vimeo\u2019s video editing capabilities without a clunky walkthrough of the product. Plus, the video is incredibly captivating, just like the copy promises.<\/p>\n

    And this brings me to the next landing page trend to implement now.<\/p>\n

    2. Integrated landing page copy and design<\/h3>\n

    Whether you\u2019re a marketing team of one juggling designer and copywriter hats or working in a department with design and content groups, it\u2019s easy for your visuals and your words (let\u2019s hope they\u2019re power words<\/a>) to get started in silos. This year, you might want to change that.<\/p>\n

    Check out this great example from Coda, a Notion-like tool for collaborative document and list creation. The realistic cartoon visual of the lizard with an umbrella tail contrasts nicely against the rest of the neutral, modern page\u2014and the headline makes the punny copy\/design.<\/p>\n

    \"landing<\/p>\n

    Image source<\/em><\/a><\/p>\n

    And you\u2019re not limited to static graphics. Check out the gif on Loomly\u2019s landing page for social media tools.<\/p>\n

    \"landing<\/p>\n

    Image source |<\/a> Watch the video<\/a><\/em><\/p>\n

    Simple, effective, and worth trying out with your audience.
    <\/p>\n

    3. Simple, streamlined design<\/h3>\n

    Understated design for landing pages is a part of a larger branding trend that\u2019s, well, counter-intuitive: anti-branding<\/a>. Think monochromatic packaging, clean and unassuming color schemes, and minimal brand elements.<\/p>\n

    While the design style has been around for a while, it\u2019s becoming more popular as Gen-Z<\/a> buying power increases. Research suggests that this generation is, overall, skeptical of brands. 73%<\/a> Gen-Zers only buy from brands that they believe in.<\/p>\n

    Here\u2019s a great example from Typeform\u2019s landing page for easy-to-create surveys. The background is beige (and, uh, blah), and the buttons and font are both a standard black.<\/p>\n

    \"landing<\/p>\n

    Image source<\/em><\/a><\/p>\n

    The effect? Straight-to-the-point page that makes the tool seem <\/em>easy. Simple design is still design, after all, and anti-branding is still branding.
    <\/p>\n

    4. Monochromatic backgrounds<\/h3>\n

    If anti-branding doesn\u2019t match your brand personality<\/a>\u2014or, for that matter, your target audience\u2014you can still keep it simple in 2023. Monochromatic website backgrounds are trending, and this style lends itself well to all of your landing pages. After all, you want your landing page skimmable and conversion-focused.<\/p>\n

    Take a look at Squarespace.<\/p>\n

    \"landing<\/p>\n

    Image source<\/em><\/a><\/p>\n

    The natural curves in the design add depth, but the monochromatic palette keeps it, well, as background. And of course the go-to self-serve website builder takes the color scheme and extends it to the landing page in the landing page. You love to see that attention to detail.<\/p>\n

    5. Deep greens<\/h3>\n

    Color psychology matters<\/a>. Pantone\u2019s color for the year is a deep pink Viva Magenta<\/a>, and we\u2019ll see this in a few examples today (don\u2019t skip ahead just ahead, just pay attention to the buttons in the next trend). But the hues we\u2019re seeing everywhere are on the other side of the color wheel. Greens.<\/p>\n

    Green has been trending in interior design<\/a> for a few years now, and it\u2019s always been a popular brand color for healthcare<\/a> and wellness-related companies in particular. More recently, green has been everywhere\u2014see the Squarespace background above, and the Ellevest example below.<\/p>\n

    \"landing<\/p>\n

    Image source<\/em><\/a><\/p>\n

    Notice that these greens are rich, whether they\u2019re jewel-toned or earthy. When you\u2019re giving your landing page a refresh, consider adding some deep green tones for an updated look for 2023.<\/p>\n

    6. Playful buttons<\/h3>\n

    Trends in design or copy are great inspiration to experiment with, but at the end of the day the best landing page is a high-converting landing page<\/a>.<\/p>\n

    But that doesn\u2019t mean your buttons need to be perfunctory \u201csubmit\u201d or, for that matter, big and orange. In fact, Unbounce found that getting specific in the call to action button can improve the conversion rate by up to 90%<\/a>. Changing up your CTA is a great way to start playing around with your landing page buttons<\/p>\n

    You can stick to creative copywriting, or you test out the design. Lemonade, a pet insurance company, does this so well. The landing page design features minimal black, white, and gray design with line-drawn cats and dogs in motion, plus the brand\u2019s bright pink accents and buttons. And some of these elements interact on the page\u2014including one of the little pets and the buttons.<\/p>\n

    \"landing<\/p>\n

    Image source<\/em><\/a><\/p>\n

    7. Micro animations<\/h3>\n

    Animation on your landing page is great for keeping your user\u2019s attention and making the time on page memorable. (The pets from the Lemonade page? Adorable.) But animations can also help direct your user to interact with your page. Micro animations are UX design<\/a> tools that guide a user to move further down the page or take an action. These are something you\u2019ll want to try out in 2023.<\/p>\n

    This could be as simple as links changing color when the user hovers over them as a subtle encouragement to click, or as complex as something like this submit button.<\/p>\n

    \"landing<\/p>\n

    View the animation here.<\/em><\/a><\/p>\n

    Either way, I\u2019d be surprised if these UX designs don\u2019t nudge a few extra conversions for you this year.
    <\/p>\n

    8. Handwriting-like font and emphasis<\/h3>\n

    It\u2019s early, but we\u2019re already seeing some themes in design trends for this year: playful visuals with personality, understated branding that appears barely there, and minimalist marketing. The common thread here isn\u2019t new: It\u2019s humanizing brands to create a more personal interaction between potential customers and marketing materials.<\/p>\n

    Another related landing page design trend to this? Handwriting-like fonts and elements.<\/p>\n

    Here\u2019s a great subtle example from Flocksy<\/a>, a graphic design subscription company.<\/p>\n

    \"landing<\/p>\n

    9. Bold, succinct copy<\/h3>\n

    Minimalist marketing copy<\/a> is all over the place, but most of us still need copy on our landing pages. So this year, choose your words selectively and make them count. Keep it short and make it bold.<\/p>\n

    MasterClass does this really well. (Not surprising, considering the oh-so-humble brand name.)<\/p>\n

    \"landing
    Image source<\/em><\/a><\/p>\n

    The headline is the value proposition: Learn from masters at their craft quickly.<\/p>\n

    There\u2019s very little copy on the rest of the page, because that\u2019s the big, bold draw.<\/p>\n

    10. No risk free trials<\/h3>\n

    We can admit it: Even as marketers who know the purpose of free trials and the importance of stakes to encourage a real product test and convert a customer, putting in your credit card information for a tool you want to try is annoying. It just is!<\/p>\n

    That\u2019s why brands who can avoid it are doing so. We\u2019ve seen a number of \u201cno risk\u201d or \u201cno credit card required\u201d disclaimers around email address forms for trails recently, and we think this is going to keep getting more popular. (Because it\u2019s appealing, of course it is!)<\/p>\n

    \"landing<\/p>\n

    Image source <\/em><\/a>
    <\/p>\n

    11. How-to sections<\/h3>\n

    While the goal of any landing page is going to be to convert visitors, the content is going to vary. It could be a free trial promo. An event or webinar registration. A product overview to book a demo.<\/p>\n

    All of these could benefit from a how-to section.<\/p>\n

    People like visuals and lists to break down larger topics. In fact, Semrush found that pages with lists every 500 words get 70%<\/a> more traffic. While your landing page isn\u2019t an article or a blog post, it is a page you\u2019re looking to drive traffic towards. An increase in traffic<\/a> that significant is worth a shot.<\/p>\n

    Take a look at this example from Lettuce Grow.<\/p>\n

    \"landing<\/p>\n

    Image source<\/em><\/a><\/p>\n

    The pictures are eye-catching and display the product even if I\u2019m not looking for an in-depth guide. The copy is super skimmable. And it makes the product look accessible and easy to use.<\/p>\n

    Breaking down your product or service in these crisp steps with compelling visuals and skimmable copy will help communicate to your landing page visitors what you\u2019re offering and how well it works\u2014even when they\u2019re not necessarily looking for a step-by-step.<\/p>\n

    Test out these landing page trends in 2023<\/h2>\n

    These are the landing page trends that will be worth your while. Straightforward to implement, cost-conscious, and effective for boosting conversions. Here\u2019s to starting 2023 off right\u2014with lots of creativity, and hopefully lots of conversions. We went through a lot here, so let\u2019s recap the landing page trends:<\/p>\n

      \n
    1. Exceptional product videos<\/li>\n
    2. Integrated landing page copy and design<\/li>\n
    3. Simple, streamlined design<\/li>\n
    4. Monochromatic backgrounds<\/li>\n
    5. Deep greens<\/li>\n
    6. Bold, succinct copy<\/li>\n
    7. Playful buttons<\/li>\n
    8. Micro animations<\/li>\n
    9. Handwriting-like font and elements<\/li>\n
    10. \u201cNo risk\u201d free trials<\/li>\n
    11. How-to sections<\/li>\n<\/ol>\n

      And remember, while the trends are important, don\u2019t jump on them at the cost of following the fundamental landing page best practices. Use our landing page guide<\/a> to make sure you\u2019re hitting those too!<\/p>\n<\/div>\n