{"id":29511,"date":"2023-01-12T04:20:37","date_gmt":"2023-01-12T04:20:37","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/12\/how-to-turn-your-customers-into-lifelong-advocates\/"},"modified":"2023-01-12T04:20:37","modified_gmt":"2023-01-12T04:20:37","slug":"how-to-turn-your-customers-into-lifelong-advocates","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/12\/how-to-turn-your-customers-into-lifelong-advocates\/","title":{"rendered":"How to Turn Your Customers Into Lifelong Advocates"},"content":{"rendered":"

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Listen to \u201c237. How to Turn Your Customers Into Lifelong Advocates w\/ Brittany Hodak\u201d on Spreaker.<\/a><\/p>\n

Apple Podcasts<\/a> | Spotify<\/a> | Google Podcasts<\/a> | Amazon<\/a><\/span><\/p>\n

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Profit is the consequence of running a business successfully. But it starts with top-line revenue rooted in a great customer experience. When a company places enough emphasis on customer centricity and learns to ask the right questions, it can build an invaluable base of loyal customers and advocates \u2013 or \u201csuperfans<\/strong><\/em>!\u201d<\/p>\n

Back on the podcast today is Brittany Hodak<\/strong><\/a>; she first joined us on Episode 120<\/a> to share \u201cThe ABCs of Creating Superfans.\u201d Brittany believes every business should be focused on building a customer base of superfans. But these superfans can\u2019t be bought \u2014 they can only be created. And they\u2019re made at the intersection of your story and every<\/em><\/strong> customer\u2019s story.<\/p>\n

Brittany is an award-winning entrepreneur, keynote speaker, and author of the recently released Creating Superfans: How To Turn Your Customers Into Lifelong Advocates<\/em><\/a>. In Creating Superfans<\/em>, Brittany lays out an indispensable framework, backed by hard data and fascinating case studies, for moving brands away from commoditization in a crowded marketplace where everyone offers the same experience for the same or similar price.<\/p>\n

Your customers both desire and deserve more.<\/p>\n

Today Brittany breaks down the acronym S.U.P.E.R. \u2014 a powerful theme throughout the book, and the importance of turning customers into lifelong advocates. She also dives into the costs of company silos, the importance of an invested team, why customer advocates are indispensable at the C-Suite level, and how to drive an experience economy.<\/p>\n

Join the conversation to learn more about:<\/p>\n

\u2022<\/strong><\/span> Why you need a Chief Customer Officer or Chief Experience Officer
\u2022<\/strong><\/span> Why and how to render price irrelevant
\u2022<\/strong><\/span> Where brand overlaps with customer experience
\u2022<\/strong><\/span> What drives the Experience Economy
\u2022<\/strong><\/span> How to break down the S.U.P.E.R acronym<\/p>\n

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Hear Episode 237 and any other conversation on The Customer Experience Podcast<\/strong><\/a><\/strong> in your favorite podcast player \u2026<\/p>\n

In your podcast player, please give an extra click to rate the show (or even take a minute to leave a review) \u2014 it\u2019s very helpful!<\/p>\n

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We also embed the full conversation and make it searchable right here in these blog posts<\/a>. The recording with Brittany Hodak<\/strong>\u00a0is right here \u2026<\/p>\n

Listen to \u201c237. How to Turn Your Customers Into Lifelong Advocates w\/ Brittany Hodak\u201d on Spreaker.<\/a><\/p>\n

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Video Highlights: <\/span>How to Turn Your Customers Into Lifelong Advocates<\/h2>\n

Check out the top five video highlights from the discussion with Brittany Hodak <\/strong>\u2026<\/p>\n

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1. <\/strong><\/span>Customer Experience is Not One Size Fits All<\/h2>\n