{"id":29401,"date":"2023-01-11T20:39:15","date_gmt":"2023-01-11T20:39:15","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/11\/64-of-marketers-sales-and-data-personnel-now-using-account-based-strategies\/"},"modified":"2023-01-11T20:39:15","modified_gmt":"2023-01-11T20:39:15","slug":"64-of-marketers-sales-and-data-personnel-now-using-account-based-strategies","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/11\/64-of-marketers-sales-and-data-personnel-now-using-account-based-strategies\/","title":{"rendered":"64% of Marketers, Sales, and Data Personnel Now Using Account-Based Strategies"},"content":{"rendered":"

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Many marketing and sales teams have made alignment a priority to achieve their account-based marketing<\/a> (ABM) strategy goals. However, new research shows that they are still facing numerous challenges ranging from budget limitations to measurement difficulties.<\/p>\n

Dun and Bradstreet recently published<\/a> its ninth annual \u201cB2B Sales and Marketing Data Report,\u201d and statistics suggested that the majority of marketing, sales, and data leaders (64%) say their organization is now using an account-based strategy. However, they are up against several obstacles, including budget challenges (29%) and a lack of resources\/personnel (24%). About 23% stated that they have an unclear ABM strategy, and the same percentage said that they still find it difficult to measure ABM success.<\/p>\n

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Approximately 97% of respondents claimed that the alignment of go-to-market teams is essential to their ABM strategy\u2019s success. That being said, the majority (20%) stated that they focused on aligning teams around consistent account data.<\/p>\n

Many Marketers Still in the Early Stages of Leveraging ABM<\/h2>\n

While ABM has piqued the interest of many marketers and sales professionals, previous research indicates that most are still in the beginning stages of implementing this type of strategy.<\/p>\n

DemandGen conducted<\/a> its \u201c2022 ABM Benchmark Survey,\u201d and data suggested that the majority of marketers (45%) are still in the early stages of leveraging ABM and testing their plan. At the time, most respondents (39%) stated that their biggest challenge was proving the return-on-investment\/attribution of their ABM strategy. This was followed by a lack of sales and marketing alignment (38%).<\/p>\n

Approximately 34% claimed that they were finding it difficult to achieve personalization at scale toward target accounts.<\/p>\n<\/p><\/div>\n