{"id":29380,"date":"2023-01-11T19:31:14","date_gmt":"2023-01-11T19:31:14","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/11\/meta-introduces-new-ad-targeting-limits-for-teens\/"},"modified":"2023-01-11T19:31:14","modified_gmt":"2023-01-11T19:31:14","slug":"meta-introduces-new-ad-targeting-limits-for-teens","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/11\/meta-introduces-new-ad-targeting-limits-for-teens\/","title":{"rendered":"Meta introduces new ad targeting limits for teens"},"content":{"rendered":"

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Starting next month, Meta will remove the option for targeting advertising to teen users based on gender. They\u2019ll also end advertisers\u2019 ability to target personalized ads to under-18 users based on their in-app activity, including who they follow on Instagram and what Facebook pages they like.<\/p>\n

After the changes take effect, personalized ads on Facebook and Instagram will only draw on a user\u2019s age and location to determine relevance (where location is necessary to assess which products and services are available in a user\u2019s area).<\/p>\n

Facebook and Instagram will soon roll out new controls for teen users (kids under age 13 aren\u2019t allowed on those apps \u2014 technically). Teens will be given an option to \u201csee less\u201d of a given topic, shaping which ads the platform will serve them.<\/p>\n

Why we care. Advertisers<\/strong> will no longer be able to target users under the age of 18 based on in-app activity nor target their age or location, except where relevant. You\u2019ll need to restrategize if you advertise a product or service to users under 18. <\/p>\n

Not new. <\/strong>Meta recently<\/a> rolled out new privacy updates for everyone under the age of 16, or 18 in some countries. Starting in November, teens will default to more private settings when they join Facebook. For teens already on the platform, Meta recommends making these changes manually. The new privacy settings affect:<\/p>\n