{"id":2936,"date":"2022-01-17T10:59:05","date_gmt":"2022-01-17T10:59:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/17\/how-to-bridge-the-sales-and-marketing-alignment-gap-once-and-for-all\/"},"modified":"2022-01-17T10:59:05","modified_gmt":"2022-01-17T10:59:05","slug":"how-to-bridge-the-sales-and-marketing-alignment-gap-once-and-for-all","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/17\/how-to-bridge-the-sales-and-marketing-alignment-gap-once-and-for-all\/","title":{"rendered":"How to bridge the sales and marketing alignment gap \u2013 once and for all"},"content":{"rendered":"

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Alignment between sales and marketing should be a priority for any business leader looking to generate growth. Of course, it\u2019s easier said than done. Their destination may be the same, but often sales and marketing teams have been at odds when it comes to getting there, relying on different approaches, using different success metrics and speaking different languages.\u00a0\u00a0<\/h3>\n

And yet, sales and marketing alignment is not new to the agenda. So why is it still so difficult to achieve? According to Gartner<\/a>, 49% of organisations have a common lead definition that was developed and agreed upon by sales and marketing teams together \u2013 more than one-third fewer organisations than expected. At Workbooks<\/a>, we put this alignment gap down to three things:<\/p>\n