{"id":29268,"date":"2023-01-11T13:17:18","date_gmt":"2023-01-11T13:17:18","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/11\/3-growth-paths-in-2023-with-google-ads\/"},"modified":"2023-01-11T13:17:18","modified_gmt":"2023-01-11T13:17:18","slug":"3-growth-paths-in-2023-with-google-ads","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/11\/3-growth-paths-in-2023-with-google-ads\/","title":{"rendered":"3 growth paths in 2023 with Google Ads"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"articleBody\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" alt=\"\" class=\"wp-image-390944\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/Adthena-Shutterstock_1942641736-800x450.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/Adthena-Shutterstock_1942641736-600x338.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/Adthena-Shutterstock_1942641736-200x113.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/Adthena-Shutterstock_1942641736-768x432.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/Adthena-Shutterstock_1942641736-1536x864.jpg 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/Adthena-Shutterstock_1942641736-150x84.jpg.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/Adthena-Shutterstock_1942641736.jpg.webp 1920w\" data-lazy-data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/Adthena-Shutterstock_1942641736-800x450.jpg.webp\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/Adthena-Shutterstock_1942641736-800x450.jpg.webp\" alt=\"\" class=\"wp-image-390944\" data-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/Adthena-Shutterstock_1942641736-800x450.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/Adthena-Shutterstock_1942641736-600x338.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/Adthena-Shutterstock_1942641736-200x113.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/Adthena-Shutterstock_1942641736-768x432.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/Adthena-Shutterstock_1942641736-1536x864.jpg 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/Adthena-Shutterstock_1942641736-150x84.jpg.webp 150w,https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/Adthena-Shutterstock_1942641736.jpg.webp 1920w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><\/figure>\n<\/div>\n<p>With continuous Google algorithm updates and feature changes, paid search marketers live in a world where their efforts to generate clicks or conversions are constantly disrupted. Add the layer of economic uncertainty to the table; now, revenue is at the top of everyone\u2019s list of priorities.<\/p>\n<p>Now is the time to power into 2023 the right way by being in control of your Google Ads performance and outcomes.<\/p>\n<p>Join Ashley Fletcher, VP of marketing at Adthena, <a href=\"https:\/\/www.adthena.com\/webinar\/3-growth-paths-with-google-ads\/?utm_campaign=Q1.FY23.SMXNext.Webinar&amp;utm_source=SMXSocial\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">in this insightful SMX Next presentation<\/a> to understand how to identify where you can reduce your marketing costs and increase profitability without hurting revenue.<\/p>\n<p>During the <a href=\"https:\/\/www.adthena.com\/webinar\/3-growth-paths-with-google-ads\/?utm_campaign=Q1.FY23.SMXNext.Webinar&amp;utm_source=SMXSocial\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">session<\/a>, you will learn how to deploy budgets through better automation, be the protector of your brand traffic and turn off those pesky \u201cLone Rangers.\u201d<\/p>\n<p>This year might bring a need for more transparency, making it difficult for search marketers to course-correct campaign pointing. With these session takeaways, you\u2019ll go into that with caution and navigate through performance pressure.\u00a0<\/p>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<em><a class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMLXKIzD8vAQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" rel=\"nofollow noopener\">Add Search Engine Land to your Google News feed.<\/a><\/em>\u00a0\u00a0\u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/themes\/editorial-2021\/img\/icons\/google_news.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/themes\/editorial-2021\/img\/icons\/google_news.png\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/noscript><\/p>\n<hr\/><\/div>\n<div class=\"row\">\n<div class=\"col-6\">\n<div class=\"container-fluid px-0 sel-new-articles\">\n<div class=\"row\">\n<div class=\"col-12\">\n<p class=\"pb-1\">New on Search Engine Land<\/p>\n<section class=\"global-content-stream\">\n<\/section><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3\">\n<div class=\"avatar\" style=\"min-width:140px;min-height:140px\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Adthena\" width=\"140\" height=\"140\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2021\/09\/Adthena_Logo_Stacked_Full-Colour_RGB-1.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2021\/09\/Adthena_Logo_Stacked_Full-Colour_RGB-1.jpg\" alt=\"Adthena\" width=\"140\" height=\"140\"\/><\/noscript>\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/about:blank\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 25px;\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=adthena&amp;show_count=true&amp;show_screen_name=true&amp;size=m\"><\/iframe><noscript><iframe id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=adthena&amp;show_count=true&amp;show_screen_name=true&amp;size=m\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 25px;\"><\/iframe><\/noscript>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\t\tAdthena is an award-winning search intelligence platform. Our unique combination of patented, AI-driven technology and a world-class team of experts helps brands, marketers, and agencies across the globe dominate their competitive landscapes. We provide our customers with a clear view of the paid search landscape, helping them optimize their spend to increase ROI, all while saving them time and better informing their cross-channel strategies.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/searchengineland.com\/3-growth-paths-in-2023-with-google-ads-390943\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With continuous Google algorithm updates and feature changes, paid search marketers live in a world where their efforts to generate clicks or conversions are constantly&#8230;<\/p>\n","protected":false},"author":1,"featured_media":29269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-29268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 growth paths in 2023 with Google Ads - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2023\/01\/11\/3-growth-paths-in-2023-with-google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-11T13:17:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2023\/01\/Adthena-Shutterstock_1942641736.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2023\\\/01\\\/11\\\/3-growth-paths-in-2023-with-google-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2023\\\/01\\\/11\\\/3-growth-paths-in-2023-with-google-ads\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"3 growth paths in 2023 with Google Ads\",\"datePublished\":\"2023-01-11T13:17:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2023\\\/01\\\/11\\\/3-growth-paths-in-2023-with-google-ads\\\/\"},\"wordCount\":253,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2023\\\/01\\\/11\\\/3-growth-paths-in-2023-with-google-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Adthena-Shutterstock_1942641736.jpg\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2023\\\/01\\\/11\\\/3-growth-paths-in-2023-with-google-ads\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2023\\\/01\\\/11\\\/3-growth-paths-in-2023-with-google-ads\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2023\\\/01\\\/11\\\/3-growth-paths-in-2023-with-google-ads\\\/\",\"name\":\"3 growth paths in 2023 with Google Ads - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2023\\\/01\\\/11\\\/3-growth-paths-in-2023-with-google-ads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2023\\\/01\\\/11\\\/3-growth-paths-in-2023-with-google-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Adthena-Shutterstock_1942641736.jpg\",\"datePublished\":\"2023-01-11T13:17:18+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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