{"id":29261,"date":"2023-01-11T12:51:58","date_gmt":"2023-01-11T12:51:58","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/11\/how-marriotts-inspired-content-helped-frustrated-travelers-see-a-better-normal\/"},"modified":"2023-01-11T12:51:58","modified_gmt":"2023-01-11T12:51:58","slug":"how-marriotts-inspired-content-helped-frustrated-travelers-see-a-better-normal","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/11\/how-marriotts-inspired-content-helped-frustrated-travelers-see-a-better-normal\/","title":{"rendered":"How Marriott\u2019s Inspired Content Helped Frustrated Travelers See a Better Normal"},"content":{"rendered":"

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\"\"Sometimes the toughest business challenges inspire your most impactful content.<\/p>\n

That proved true for the content team at Marriott International. Annie Granatstein, vice president of content marketing, shared her brand\u2019s story around the pandemic-related decimation of travel \u2013 and the subsequent reinvention \u2013 at Content Marketing World<\/a>.<\/span><\/p>\n

The world\u2019s behavior had changed. Marriott\u2019s target audience had changed. That prompted the first step in their content reinvention \u2013 understanding their target audience.<\/p>\n

When your audience\u2019s behavior changes, it\u2019s time for a content reinvention, says @anniegranat via @GregLevinsky @CMIContent. #CMWorld <\/a><\/span>Click To Tweet<\/a><\/span><\/p>\n

Exploring the audience\u2019s travel desires<\/h2>\n

Less than a year into the pandemic, pent-up demand for travel reached its apex. According to U.S. participants in a February 2021 Trivago survey<\/a>:<\/p>\n