{"id":29109,"date":"2023-01-10T21:47:59","date_gmt":"2023-01-10T21:47:59","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/10\/recession-length-vs-sales-cycle-length-how-to-message\/"},"modified":"2023-01-10T21:47:59","modified_gmt":"2023-01-10T21:47:59","slug":"recession-length-vs-sales-cycle-length-how-to-message","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/10\/recession-length-vs-sales-cycle-length-how-to-message\/","title":{"rendered":"Recession Length vs. Sales Cycle Length – How to Message"},"content":{"rendered":"

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By: Tom Swanson, Engagement Manager at Heinz Marketing<\/a><\/em><\/p>\n

The average recession lasts about 10 months.\u00a0 How long is your sales cycle on average?\u00a0 Marketing is tricky in an economic downturn.\u00a0 There is a sensitive balance between speaking to the current moment and maintaining your core brand position.\u00a0 A question few consider is:<\/p>\n

\u201cDoes it take longer to buy and implement your product than the recession will last?\u201d<\/p>\n

That is what we will be exploring here, and the concept can be generalized to any trend.<\/p>\n

As a disclaimer, we don\u2019t know how long the recession is going to last.\u00a0 Prior to the early 1900s, the average recession was almost 1.5 years.\u00a0 In the modern era it is less than a year.\u00a0 We aren\u2019t experts on economic downturns and the factors that impact their length.<\/p>\n

But we are experts on marketing strategy, so let\u2019s get into it.<\/p>\n

Recession Overload<\/h3>\n

The 2022-2023 recession, materialized or not, has shaken up marketing messaging.\u00a0 Companies all over are posting blogs about how to do X in a recession.\u00a0 The point is obvious: everyone is trying to capitalize on trying times to build trust in their brand and convince wary buyers that a conversation is the worth the time.<\/p>\n

Here are a few of the more common messages:<\/p>\n