{"id":29071,"date":"2023-01-10T19:09:18","date_gmt":"2023-01-10T19:09:18","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/10\/rob-gronkowskis-gronk-beach-is-a-brands-live-event-dream\/"},"modified":"2023-01-10T19:09:18","modified_gmt":"2023-01-10T19:09:18","slug":"rob-gronkowskis-gronk-beach-is-a-brands-live-event-dream","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/10\/rob-gronkowskis-gronk-beach-is-a-brands-live-event-dream\/","title":{"rendered":"Rob Gronkowski’s Gronk Beach Is a Brand’s Live Event Dream"},"content":{"rendered":"

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Rob Gronkowski has a busy Super Bowl weekend ahead of him next month. The retired four-time Super Bowl champion is an NFL analyst for Fox Sports and will be kicking a field goal<\/a> live in the third quarter for FanDuel\u2019s Super Bowl spot.<\/p>\n

\u201cI\u2019m more busy that whole week than when I was playing in the Super Bowl,\u201d Gronkowski told Adweek.<\/p>\n

On top of that, the former five-time Pro Bowl tight end is the host and \u201ccurator of fun\u201d for his own music festival, Gronk Beach. Created with the help of business partners of the agency Medium Rare<\/a>, the event will offer brands a chance to market during Super Bowl Weekend through a live event.<\/p>\n

Monster Brewing is the presenting sponsor of the event and its first adult beverage, the beast unleashed, will be highlighted heavily during the event. Brands such as Corona, Wrangler and Dwayne \u201cThe Rock\u201d Johnson\u2019s Teremana Tequila have signed on as sponsors. <\/p>\n

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\u201cAs each property grows with awareness and media coverage,\u00a0brand appetite and interest also increases,\u201d co-CEO and co-founder of Medium Rare Joe Silberzweig said. \u201cPartners love working across our Super Bowl events as it allows them to craft a Big Game Weekend marketing strategy without\u00a0paying seven figure fees for a Super Bowl commercial.\u201d<\/p>\n

Silberzweig said brands also get the opportunity to partner\u00a0directly with celebrity talent like O\u2019Neal or Gronkowski on a campaign\u00a0basis and use events like Gronk\u2019s Beach to unveil new products, amplify marketing\u00a0initiatives and reach Super Bowl consumers.<\/p>\n

The first Gronk Beach in 2020 took place in Miami and sold out 3,000 tickets in just 10 minutes. The second event was in Las Vegas during the NFL Draft and drew about 5,000 attendees.<\/p>\n

The event will take place at Talking Stick Resort in Phoenix and tickets go live this week. Gronk Beach features a slew of popular artists and DJs including <\/strong>21 Savage, Diplo, Lil Jon and more.<\/p>\n

Medium Rare said its event model has a 50\/50 joint venture structure with its celebrity partners. Ownership of the IP and brand is shared.<\/p>\n

Gronk Beach has been profitable since its first iteration and drives revenue from sponsorship, ticketing and VIP tables. <\/p>\n

Adding a bit of personality<\/strong><\/h4>\n

Medium Rare first started its event business in 2018 and had its first live event with former NBA superstar Shaquille O\u2019Neal. It has also done similar events with restaurateur Guy Fieri.<\/p>\n

The events usually feature several activations for brands and sponsors featured in the event.<\/p>\n

\u201cThe whole point of Gronk Beach is to bring Rob\u2019s personality to life,\u201d co-CEO and co-founder of Medium Rare Adam Richman said. \u201cThis is so much more than a concert. It\u2019s all of these experiential activations around the event, the whole Gronk Beach luau, a Hawaiian Tiki decor and that\u2019s what fans come to expect.\u201d<\/p>\n

In some ways, these events work with Gronkowski, O\u2019Neal and Fieri because they are larger than life personalities. Gronkowski has built his brand off his performance on the football field, but it\u2019s also his ebullient character that makes brands want to work with him. <\/p>\n

On top of the FanDuel Super Bowl ad Gronkowski has appeared in a number of spots for brands such as Subway, USAA, Tide and Frito-Lay.<\/p>\n

\u201cYou see a lot of athletes struggle with what they\u2019re going to do next after retirement,\u201d Gronkowski said. \u201cI\u2019m in a great situation where I can work with brands and represent big companies \u2026 and I want to keep it going.\u201d<\/p>\n<\/p><\/div>\n