{"id":29015,"date":"2023-01-10T16:04:17","date_gmt":"2023-01-10T16:04:17","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/10\/how-roamrig-built-a-successful-business-with-facebook-groups\/"},"modified":"2023-01-10T16:04:17","modified_gmt":"2023-01-10T16:04:17","slug":"how-roamrig-built-a-successful-business-with-facebook-groups","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/10\/how-roamrig-built-a-successful-business-with-facebook-groups\/","title":{"rendered":"How RoamRig Built A Successful Business With Facebook Groups"},"content":{"rendered":"

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\"RoamRigA great way for organizations of all kinds to engage with interested people is to join and participate in a Facebook group. Facebook groups<\/a> are a place to communicate about shared interests with like-minded people. Many groups are private, which fosters a sense of community.<\/p>\n

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Here\u2019s an example that appeared in the 8th edition of my book The New Rules of Marketing and PR<\/em><\/a> to get you thinking about how to effectively participate in Facebook groups.<\/p>\n

Aaron Silidker is owner and CTO (chief tinkering officer) at RoamRig<\/a>, a company that installs lithium battery power systems in camper vans. Silidker participates in several camper van Facebook groups but is particularly active in one called Winnebago Revel. As of this writing, the group has some 15,000 members.<\/p>\n

It\u2019s a members-only group, but requests to join from people who own vans are generally accepted without conditions.<\/p>\n

\u201cI realized there is a lack of real engineers working on the electrical systems of camper vans,\u201d Silidker says. \u201cSo I decided to create a company to focus on this niche. We currently work exclusively on the electrical systems for one model camper van, the Winnebago Revel, so I like to say my business is a niche within a niche within a niche. The Winnebago Revel group on Facebook is a perfect place for me.\u201d<\/p>\n

Because Silidker has deep knowledge of the Revel\u2019s electrical systems, he answers any group questions related to operating, maintaining, fixing, or upgrading those systems. Silidker also owns a Revel himself, which gives him credibility. It also means he can post photos or videos of his van to illustrate details when posting.<\/p>\n

\"Aaron\u201cWhen people have a problem that\u2019s frustrating to them, I genuinely enjoy helping them solve it,\u201d he says. \u201cThe commercial aspect of what I do allows me to really dive deep into the intricacies of how the systems work. It\u2019s a snowball effect. I\u2019m helpful, and that allows me to make a good living and that makes me want to be even more helpful. The more work I get, the more I learn. And I can be even more helpful with that knowledge.\u201d<\/p>\n

Camper vans like the Revel use specialized batteries to power the lights, heating and cooling systems, and water system pumps for when the van is parked at a campsite. Silidker\u2019s upgrades make vans\u2019 electrical systems more efficient and last longer between charges.<\/p>\n

\u201cThere are a lot of myths about how camper vans work and specifically how Revels work,\u201d he says. \u201cThe electrical systems seem especially mysterious to people. I bring logic to the Facebook group discussions. Whenever I can, I break those myths.\u201d<\/p>\n

Each year, many Revel owners travel to a meetup called the Revel Rally. Silidker drives several thousand miles from his Connecticut home to attend. \u201cI meet many of the owners,\u201d he says. \u201cI answer a ton of questions and even help some people fix their vans at no charge. Nearly everyone there is a member of the Facebook group, so attending helps me be accepted by Revel owners.\u201d<\/p>\n

Over the years, Silidker has earned a reputation as somebody who is helpful and trustworthy. He answers questions within the Facebook group, responds to questions sent via private messages, and even conducts private video chats with people having trouble with the stock electrical system\u2014even non-customers.<\/p>\n

Here are just a few comments about Silidker members have posted in the Facebook group:<\/p>\n