{"id":29001,"date":"2023-01-10T15:20:42","date_gmt":"2023-01-10T15:20:42","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/10\/what-is-data-driven-marketing\/"},"modified":"2023-01-10T15:20:42","modified_gmt":"2023-01-10T15:20:42","slug":"what-is-data-driven-marketing","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/10\/what-is-data-driven-marketing\/","title":{"rendered":"What is Data-Driven Marketing?"},"content":{"rendered":"

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Too often, marketing is seen as afterthought in complex B2B industries. Part of the reason in the past has been a lack of transparency<\/span> into the ROI<\/span> of marketing efforts. But it’s 2023. Access to data is abundant \u2014 marketing included \u2014 but you have to know where to look, and what data is actually meaningful to measuring what’s working and improving what’s not.<\/p>\n

Data is a crucial asset<\/span> that marketers can leverage to help drive sales and feed that ever-important bottom line. Data-driven marketing provides a sturdy<\/span> foundation <\/span>on which to build and expand your marketing strategies in the right ways.<\/p>\n

So, what is data-driven marketing, and how can you best use what information is available to achieve success and build<\/span> credibility<\/span> with your company leaders?<\/p>\n

Data-Driven Marketing Defined \u2014 and Why It\u2019s Useful<\/h2>\n

Sometimes in marketing, you have to just take a shot and see what happens. But if that\u2019s all<\/em> you do, chances are most of those shots will miss.<\/p>\n

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Data-driven marketing takes the guesswork out of the planning process and instead gives you information and insight that help guide your marketing strategies and tactics<\/span>.\u00a0<\/p>\n<\/blockquote>\n

You can uncover stats on what\u2019s already been done or what customers are looking for to tailor your message to the right people at the right time and place \u2014 one of the foundations of successful inbound marketing<\/a>.<\/p>\n

A key characteristic of data-driven inbound marketing is seeing minute details<\/span>, right down to the individual contact<\/span> level. This shows you what content is drawing people in, what calls-to-action are performing well, and where customers are located in the sales funnel. On the flipside, you can learn what doesn\u2019t work well<\/span> and what may need tweaking.<\/p>\n

What\u2019s relevant<\/span> to your buyer personas? Which keywords<\/a> are getting researched? What content format<\/span> is making the biggest impact? What are your best-performing blogs and landing pages<\/span>? Data-driven marketing looks at these questions and countless more and gives you the answers<\/span> you need to steer your marketing campaigns in the right direction.<\/p>\n

What Data Should You Use to Make Marketing Decisions?<\/h2>\n

There\u2019s almost an overabundance of data you can dig into, so the key is finding the <\/span>right metrics<\/a> that align with your goals <\/span>while keeping an open mind to what else might be helpful.<\/p>\n

To know what data to gather, first examine what you set out to accomplish<\/span>. If you\u2019re analyzing lead generation efforts<\/span>, for example, then take a look at what channels and assets are attracting <\/span>and converting<\/span> the most qualified leads. If you\u2019re looking at sales pipeline metrics<\/a>, look at which of those assets or channels are helping to close<\/span> leads.\u00a0<\/p>\n

Or, if your goal is brand awareness<\/span>, how is your overall website traffic? Where is it coming from? How are people viewing your content? What\u2019s the state of your social media reach and engagement<\/a>? Is your following growing on social platforms and online communities for your industry?<\/p>\n

Look at your goals and ask yourself which numbers and statistics you\u2019d need to have in front of you to find<\/span> out if your marketing is working, and go from there.<\/p>\n

Read More: <\/span>How to Set Annual and Quarterly Inbound Marketing KPIs Based on Business Goals<\/a><\/p>\n

Where Can You Find the Data?<\/h2>\n

So many data sources and tools exist to help inform your marketing strategy, whether it\u2019s for content SEO research<\/a> or website performance<\/a> and anything in between.<\/p>\n