{"id":28955,"date":"2023-01-10T12:40:07","date_gmt":"2023-01-10T12:40:07","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/10\/titos-vodka-enlists-martha-stewart-for-diy-january\/"},"modified":"2023-01-10T12:40:07","modified_gmt":"2023-01-10T12:40:07","slug":"titos-vodka-enlists-martha-stewart-for-diy-january","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/10\/titos-vodka-enlists-martha-stewart-for-diy-january\/","title":{"rendered":"Tito&#8217;s Vodka Enlists Martha Stewart for DIY January"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"hs_cos_wrapper_post_body\">\n<p><em>Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot\u2019s media team.\u00a0<\/em><\/p>\n<div class=\"blog-post-body-featured-image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/titos-vodka-diy-january%20%281%29.jpg?width=595&amp;height=400&amp;name=titos-vodka-diy-january%20%281%29.jpg\" loading=\"lazy\" alt=\"Tito's Vodka partnered with Martha Stewart for DIY January campaign\" width=\"595\" height=\"400\" srcset=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/titos-vodka-diy-january%20%281%29.jpg?width=298&amp;height=200&amp;name=titos-vodka-diy-january%20%281%29.jpg 298w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/titos-vodka-diy-january%20%281%29.jpg?width=595&amp;height=400&amp;name=titos-vodka-diy-january%20%281%29.jpg 595w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/titos-vodka-diy-january%20%281%29.jpg?width=893&amp;height=600&amp;name=titos-vodka-diy-january%20%281%29.jpg 893w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/titos-vodka-diy-january%20%281%29.jpg?width=1190&amp;height=800&amp;name=titos-vodka-diy-january%20%281%29.jpg 1190w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/titos-vodka-diy-january%20%281%29.jpg?width=1488&amp;height=1000&amp;name=titos-vodka-diy-january%20%281%29.jpg 1488w, https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/titos-vodka-diy-january%20%281%29.jpg?width=1785&amp;height=1200&amp;name=titos-vodka-diy-january%20%281%29.jpg 1785w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\"\/><\/div>\n<p><!--more--><\/p>\n<p>Participating in <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/en.wikipedia.org\/wiki\/Dry_January\"><span>Dry January<\/span><\/a>? Martha Stewart has a few suggestions for how to use your Tito\u2019s Vodka if you aren\u2019t drinking it.<\/p>\n<p>The vodka company and lifestyle maven partnered to create \u201cDIY January,\u201d a campaign showing the various ways the <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/store.titosvodka.com\/products\/titos-diy-january-kit\">Tito&#8217;s DIY January kit<\/a> can be used around the house, served with a splash of humor.<\/p>\n<div class=\"hs-embed-wrapper\" data-service=\"youtube\" data-responsive=\"true\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 560px; min-width: 256px; display: block; margin: auto;\">\n<div class=\"hs-embed-content-wrapper\">\n<p><iframe loading=\"lazy\" title=\"Tito\u2019s DIY January, brought to you by Martha Stewart\" width=\"720\" height=\"405\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/1SRMj5hHuAg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/div>\n<p>Though the ad spot is clearly a joke it underscores an emerging trend in mindful alcohol consumption.<\/p>\n<p>Drizly reported a noticeable increase in non-alcoholic beverage sales in January 2022 \u2014 a <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/bevalcinsights.com\/5-insights-from-drizlys-january-2022-sales\/\"><span>48% jump<\/span><\/a> from the prior year\u2019s non-alcoholic beverage sales. In the same report, Drizly also noted products that were perceived as \u201clighter\u201d such as clean wine and hard seltzer were some of the top-selling products last January.<\/p>\n<p>According to Gallup, alcohol consumption for American adults is <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/news.gallup.com\/poll\/353858\/alcohol-consumption-low-end-recent-readings.aspx\"><span>on the decline<\/span><\/a> and Gen Z\u2019s drinking patterns may be influencing the shift.\u00a0<\/p>\n<p>Compared to Millennials, older Gen Z\u2019s spend <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/extension.psu.edu\/alcoholic-beverage-consumption-statistics-and-trends-2022\"><span>40% less money<\/span><\/a> on alcohol and are less likely to consume alcohol regularly. A <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.numerator.com\/resources\/blog\/gen-z-drinking-trends\"><span>survey by Numerator<\/span><\/a> found Gen Z\u2019s alcohol consumption and purchasing habits are influenced by concerns about how it affects their mood, behavior, and social media presence.\u00a0<\/p>\n<p>These same themes may ring true for younger members of Gen Z as well, as there has been a <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.niaaa.nih.gov\/publications\/brochures-and-fact-sheets\/alcohol-facts-and-statistics#:~:text=Trend%20in%20Underage%20Alcohol%20Use,to%2013%2Dyear%2Dolds.\"><span>decline in underage drinking<\/span><\/a> over the past decade. If younger generations continue to show less interest in drinking alcohol than their predecessors, campaigns such as DIY January (minus the satire) may become the new norm for brands looking to appeal to sober-curious consumers.\u00a0<\/p>\n<h2>Marketing Snippets<\/h2>\n<p style=\"text-align: center;\"><em>The latest marketing news and strategy insights.<\/em>\u00a0<\/p>\n<p><span style=\"font-weight: bold;\">How to make a video go viral:<\/span> what the <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/blog.hubspot.com\/marketing\/art-science-viral-videos\"><span>latest research has to say<\/span><\/a>.\u00a0<\/p>\n<p><span style=\"font-weight: bold;\">TikTok<\/span> licenses<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/business\/digital\/tiktok-imdb-1235291398\/\"><span>\u00a0IMDB data<\/span><\/a> making it easier for users to find TV and film references on the app.\u00a0<\/p>\n<p><span style=\"font-weight: bold;\">Meta<\/span> was fined over $414 million by the EU for <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2023\/01\/04\/technology\/meta-facebook-eu-gdpr.html\"><span>GDPR violations<\/span><\/a>.<\/p>\n<p><span style=\"font-weight: bold;\">Are we in a recession? <\/span>How to <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/blog.hubspot.com\/marketing\/are-we-in-a-recession\"><span>discuss the current economic uncertainty<\/span><\/a> with your marketing team.\u00a0<\/p>\n<p><span style=\"font-weight: bold;\">Learn what types of posts work well on LinkedIn<\/span>, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/buffer.com\/resources\/what-really-works-on-linkedin-answers-from-the-linkedin-team\/\"><span>directly from the LinkedIn team<\/span><\/a>.<\/p>\n<p><span style=\"font-weight: bold;\">TikTok users<\/span> will soon be able to restrict their videos to <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/2023\/1\/3\/23537222\/tiktok-adult-only-videos-sexually-suggestive-content-age-restriction\"><span>adult-only audiences<\/span><\/a>.\u00a0<\/p>\n<p><span style=\"font-weight: bold;\">Twitter<\/span> is rolling out a new feature that will let users <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/2022\/12\/30\/23532743\/twitter-swipe-views-timeline-elon-musk\"><span>swipe between multiple views <\/span><\/a>based on their interests.<\/p>\n<p><span style=\"font-weight: bold;\">Instagram<\/span> shares the platform\u2019s <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/instagram-chief-outlines-key-areas-of-focus-for-the-app-in-2023\/639474\/\"><span>2023 focus areas<\/span><\/a>, just in time for your social strategy.\u00a0<\/p>\n<p>How <span style=\"font-weight: bold;\">shrinking budgets<\/span> due to the economic downturn may <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/adage.com\/article\/digital-marketing-ad-tech-news\/5-ways-influencer-marketing-will-be-impacted-economic-downturn-2023\/2461896\"><span>impact influencer marketing<\/span><\/a> in 2023.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-21ecd91a-e772-4550-ac36-8617d800295f\"><span class=\"hs-cta-node hs-cta-21ecd91a-e772-4550-ac36-8617d800295f\" id=\"hs-cta-21ecd91a-e772-4550-ac36-8617d800295f\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/53\/21ecd91a-e772-4550-ac36-8617d800295f\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-21ecd91a-e772-4550-ac36-8617d800295f\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/21ecd91a-e772-4550-ac36-8617d800295f.png\" loading=\"lazy\" alt=\"New call-to-action\"\/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/blog.hubspot.com\/marketing\/titos-martha-stewart-diy-january\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot\u2019s media team.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":28956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-28955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tito&#039;s Vodka Enlists Martha Stewart for DIY January - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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