{"id":28945,"date":"2023-01-10T12:15:24","date_gmt":"2023-01-10T12:15:24","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/10\/how-to-answer-are-we-in-a-recession-to-your-marketing-team-2022-expert-insights\/"},"modified":"2023-01-10T12:15:24","modified_gmt":"2023-01-10T12:15:24","slug":"how-to-answer-are-we-in-a-recession-to-your-marketing-team-2022-expert-insights","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/10\/how-to-answer-are-we-in-a-recession-to-your-marketing-team-2022-expert-insights\/","title":{"rendered":"How to Answer “Are We in a Recession?” to Your Marketing Team [2022 Expert Insights]"},"content":{"rendered":"

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As we embark on the new year, marketing managers and project leads will determine their strategy for the first quarter based on the big question, “Are we in a recession?”<\/em>.<\/p>\n

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Typically, a recession is considered two consecutive quarters of negative gross domestic product (GDP). The U.S. entered a recession in the Summer of 2022, but according to the Bureau of Economic Analysis<\/a>, GDP actually grew slightly at 2.6% in Q3.<\/p>\n

So while we can’t fully confirm that we’re going to be in one again, we know that your marketing team is looking to you for answers. In this article, we’ll provide industry insight into the current state of the economy and best practices for marketing leaders to better address employee concerns.<\/p>\n

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Are We in a Recession?: Marketing Leaders and Data Weigh In<\/h2>\n

To see what brands think about the current economy, we used Glimpse<\/a> to survey 300+ U.S. marketers to ask them if they think we\u2019ve entered a recession in detail.<\/p>\n

1. Do you think the U.S. economy is in a recession?<\/h3>\n

\"glimpse<\/p>\n

Marketers overwhelmingly (78%) say the U.S. is currently in a recession. This comes as no surprise as many marketers are already adapting strategies in response to changing consumer spending habits<\/a>. Let’s go through some of the sentiments behind their answers.<\/p>\n

Reasons Why We Might Be in a Recession<\/h4>\n