{"id":28839,"date":"2023-01-10T00:09:50","date_gmt":"2023-01-10T00:09:50","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/10\/how-creative-email-topics-can-help-your-campaign\/"},"modified":"2023-01-10T00:09:50","modified_gmt":"2023-01-10T00:09:50","slug":"how-creative-email-topics-can-help-your-campaign","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/10\/how-creative-email-topics-can-help-your-campaign\/","title":{"rendered":"How creative email topics can help your campaign"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"\">\n<p>Creative\u00a0<a href=\"https:\/\/verticalresponse.com\/blog\/75-email-newsletter-content-topics-you-can-use-asap\/\" target=\"_blank\" rel=\"noopener noreferrer\">email topics<\/a> can skyrocket your open rates beyond the 18.1 percent average and yield more clicks, engagement, and sales. In fact, 56 percent of consumers say they\u2019re likely to\u00a0<a href=\"https:\/\/www.marketingtechnews.net\/news\/2018\/jul\/05\/dma-email-benchmark-2018-clicks-driven-relevance-opens-driven-interest\/\" target=\"_blank\" rel=\"noopener noreferrer\">click a link in an interesting email<\/a>. So, don\u2019t be afraid to shake things up and take a new approach. While not all of these ideas will work for your business, they\u2019re sure to kick-start your creativity and get your\u00a0<a href=\"https:\/\/verticalresponse.com\/blog\/category\/email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">email marketing<\/a>\u00a0mojo going.<\/p>\n<h2>1. Before and after<\/h2>\n<p>Don\u2019t tell your audience your products and services are great. Show them instead with before and after photos that clearly illustrate why your company is superior. Examples include:<\/p>\n<ul>\n<li>Lawn Fertilizer 2000: Before &amp; After Pics<\/li>\n<li>See the results of Jill\u2019s 30-day weight loss challenge<\/li>\n<li>Kitchen remodels, before and after<\/li>\n<li>Website makeover before and after screenshots<\/li>\n<\/ul>\n<p>This photo from CLIP Lawn Care shows customers that they can have beautifully manicured hedges\u00a0without spending hours doing tedious\u00a0yard work.<\/p>\n<div style=\"width: 100%; float: left; margin-bottom: 20px;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-743 alignleft\" src=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/clip.png\" loading=\"lazy\" alt=\"\" width=\"563\" height=\"436\" srcset=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/clip.png 887w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/clip-300x232.png 300w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/clip-768x595.png 768w\" sizes=\"auto, (max-width: 563px) 100vw, 563px\"\/><\/div>\n<p>If you operate a B2B business and want to demonstrate the benefits of hiring you or buying your software, charts and graphs can replace photos in your emails.<\/p>\n<h2>2. Warning emails<\/h2>\n<p>Are your subscribers doing something wrong or inadvertently putting themselves in danger? Warning emails command attention and stress how important it is to follow your advice. Examples include:<\/p>\n<ul>\n<li>WARNING: Your soap is bad for your skin<\/li>\n<li>5 ways your home is killing you<\/li>\n<li>Don\u2019t use phosphorus on your lawn \u2014 try this instead<\/li>\n<li>Warning: your benefits are about to expire<\/li>\n<li>It\u2019s the last day to save big on beachwear<\/li>\n<li>Your business is wasting thousands of dollars<\/li>\n<\/ul>\n<p>The goal is to create a sense of distress and urgency to act, and that action can be purchasing your products or services.<\/p>\n<div style=\"width: 100%; float: left; margin-bottom: 20px;\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-744 size-full alignleft\" src=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/change.jpg\" loading=\"lazy\" alt=\"\" width=\"800\" height=\"731\" srcset=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/change.jpg 800w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/change-300x274.jpg 300w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/change-768x702.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/div>\n<h2>3. Secrets revealed<\/h2>\n<p>Revealing secrets that help your audience achieve their goals and improve their lives is a powerful way to motivate email opens and clicks. Examples include:<\/p>\n<ul>\n<li>The #1 secret to healthy weight loss<\/li>\n<li>5 secrets to a beautiful lawn<\/li>\n<li>The secrets our competitors don\u2019t want you to know<\/li>\n<li>7 secrets to sizzling summer style<\/li>\n<li>Tap into the secrets to total wellness<\/li>\n<\/ul>\n<p>In the example below, Stack Social enticingly uses \u201csecrets\u201d, without sounding spammy \u2014 that\u2019s the ticket to keeping your communications credible.<\/p>\n<div style=\"width: 100%; float: left; margin-bottom: 20px;\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-745 alignleft\" src=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/stack-stocial-2.jpg\" loading=\"lazy\" alt=\"\" width=\"487\" height=\"578\" srcset=\"https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/stack-stocial-2.jpg 750w, https:\/\/verticalresponse.com\/wp-content\/uploads\/2020\/12\/stack-stocial-2-253x300.jpg 253w\" sizes=\"auto, (max-width: 487px) 100vw, 487px\"\/><\/div>\n<p>Secrets are interesting and intriguing, and letting your audience in on them will inspire confidence in your brand.<\/p>\n<h2>4. Celebrity name drops<\/h2>\n<p>You don\u2019t need a celebrity endorsement to benefit from big names. Instead, your emails can offer commentary based on the things a celebrity does and says. For example, if a celebrity endorses a competitor\u2019s product, you might call out their mistake. Or, if a celebrity mentions they like a certain activity, you can list the reasons why. Examples include:<\/p>\n<ul>\n<li>Kanye is making a huge mistake \u2013 here\u2019s why<\/li>\n<li>Why Taylor wears red dresses (and you should, too)<\/li>\n<li>Which hair gel does Leo use?<\/li>\n<li>How to work out like Jennifer<\/li>\n<\/ul>\n<p>Of course, you\u2019ll want to be careful to not imply any kind of endorsement; but if you\u2019re simply offering commentary based on things celebrities have said or done, it can be a fantastic strategy for generating more opens and clicks.<\/p>\n<h2>5. Disbelief<\/h2>\n<p>Disbelief can be intriguing and sensational \u2014 both powerful ways to motivate opens \u2014 and can result in resolutions that inspire customers to act. Examples include:<\/p>\n<ul>\n<li>You won\u2019t believe this diet!<\/li>\n<li>We said social media doesn\u2019t work. We were wrong \u2026<\/li>\n<li>10 unbelievable kitchens for your inspiration<\/li>\n<li>You have to see these Furniture deals to believe them<\/li>\n<li>Delicious side dishes you won\u2019t believe are gluten-free<\/li>\n<\/ul>\n<p>Sending the same old emails will only put your customers to sleep or drive them to unsubscribe, so dare to be different. Remember, your goal is to create content that customers engage with, appreciate and share. Step out of your comfort zone and start using fresh, new\u00a0<a href=\"https:\/\/verticalresponse.com\/blog\/50-unique-ideas-next-email-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">creative email ideas<\/a>\u00a0to rise above the clutter and the competition.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Interested to find out more?<span>\u00a0<\/span><a href=\"https:\/\/verticalresponse.com\/blog\/\">Browse the rest of our blog<\/a><span>\u00a0<\/span>for other marketing tips. If you\u2019re ready to create your first email, survey, sign-up form, or landing page then\u00a0<\/strong><a href=\"https:\/\/vr2.verticalresponse.com\/users\/sign_up\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>register\u00a0for a free trial<\/strong><\/a><strong><span>\u00a0<\/span>to\u00a0get the tools you need to build powerful marketing campaigns!<\/strong><\/p>\n<p><!-- AddThis Advanced Settings above via filter on the_content --><!-- AddThis Advanced Settings below via filter on the_content --><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons above via filter on the_content --><!-- AddThis Share Buttons below via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->                    <\/p>\n<p style=\"text-align:left\">\u00a9 2023, <a href=\"https:\/\/verticalresponse.com\/blog\/\">Vertical Response<\/a>. All rights reserved.<\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/verticalresponse.com\/blog\/how-creative-email-topics-can-help-your-campaign\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creative\u00a0email topics can skyrocket your open rates beyond the 18.1 percent average and yield more clicks, engagement, and sales. In fact, 56 percent of consumers&#8230;<\/p>\n","protected":false},"author":1,"featured_media":28840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-28839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How creative email topics can help your campaign - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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