{"id":28823,"date":"2023-01-09T23:12:16","date_gmt":"2023-01-09T23:12:16","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/09\/loreal-introduces-a-motorized-makeup-applicator\/"},"modified":"2023-01-09T23:12:16","modified_gmt":"2023-01-09T23:12:16","slug":"loreal-introduces-a-motorized-makeup-applicator","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/09\/loreal-introduces-a-motorized-makeup-applicator\/","title":{"rendered":"L’Or\u00e9al Introduces a Motorized Makeup Applicator"},"content":{"rendered":"

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L\u2019Or\u00e9al has introduced a new motorized lipstick tool designed for people with limited mobility<\/a> as part of a push to make its cosmetics more inclusive.<\/p>\n

The French beauty giant previewed the computerized applicator, called Hapta, at the Consumer Electronics Show in Las Vegas along with a device called Brow Magic that uses augmented reality to help customers better map and define their eyebrows. The new tools are the latest in a line of gadgetry L\u2019Or\u00e9al<\/a> has developed over the years that tap tech like artificial intelligence and AR to improve its beauty offerings.<\/p>\n

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The handheld Hapta device uses motion controls and customizable attachments to stabilize and level the lipstick as the user brings it closer to their mouth, making it easier for those with limited motor abilities to steadily apply it. It incorporates technology developed by a company called Verily Life Sciences that uses the same principles for a line of Liftware eating utensils.<\/p>\n

Guive Balooch, global vice president of L\u2019Or\u00e9al Technology Incubator, told Adweek that the Hapta device was inspired by those utensils<\/a>, the advent of which led many in disabled communities<\/a> to call for a similar product for makeup application.<\/p>\n

\u201cThe community behind Liftware, who were already using their spoon and fork, were the ones that were requesting technology that would allow them to apply makeup,\u201d Balooch said. \u201cAbout one in ten people live with some type of motor skill limitation, which is an enormous population of people, and what we can tell is that something as simple as putting on a lipstick or mascara can completely change someone\u2019s self confidence.\u201d<\/p>\n

Improving accessibility<\/strong><\/h4>\n

L\u2019Or\u00e9al also introduced Brow Magic, which uses an AR tool called ModiFace to scan a user\u2019s face and then recommend microblading, micro-shading or filler effects. It can also use technology from temporary tattoo company Prinker to print on precise effects using the 2,400 tiny ink nozzles inside the handheld device. The device can produce effects with a resolution of up to 1,200 dots per inch.<\/p>\n

\u201cOften, we find a brilliant technology that is being applied to something outside the beauty realm,\u201d Balooch said. \u201cCombining L\u2019Or\u00e9al\u2019s heritage of beauty with these advanced technologies allows us to create entirely new beauty gestures\u2014reimagining the original technology and the traditional beauty experience, in the process.\u201d<\/p>\n

L\u2019Or\u00e9al has long used technology to enhance its beauty products. The company announced another tool in partnership with Verily that taps AI to customize skin care offerings at CES last year, and the brand has an array of AR products that let customers better try out and plan looks.<\/p>\n

Technology like this has made beauty innovation become a fast-growing corner of the tech industry, with Statista estimating<\/a> the space could reach a value of $8.9 billion\u2014or 3.1% of the total beauty market\u2014by 2026.<\/p>\n<\/p><\/div>\n