{"id":28759,"date":"2023-01-09T19:39:13","date_gmt":"2023-01-09T19:39:13","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/09\/apple-ad-network-gives-marketers-a-new-opportunity\/"},"modified":"2023-01-09T19:39:13","modified_gmt":"2023-01-09T19:39:13","slug":"apple-ad-network-gives-marketers-a-new-opportunity","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/09\/apple-ad-network-gives-marketers-a-new-opportunity\/","title":{"rendered":"Apple Ad Network Gives Marketers A New Opportunity"},"content":{"rendered":"

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Apple\u2019s ad network is making waves.\u00a0<\/span><\/p>\n

Generally known for consumer products, Apple is placing greater emphasis on prioritizing its services category, which includes search ads in the App Store.\u00a0<\/span><\/p>\n

Services are now Apple\u2019s second-highest revenue generator, and this article examines how it got there and what it means for marketers.\u00a0<\/span><\/p>\n

How Apple Ad Network Fits In Today\u2019s Search Market<\/h2>\n

While Apple announced its expansion of available ad formats<\/a> and inventory in the App Store, that\u2019s not the only way it increased its revenue.<\/p>\n

Regarding the search market, Google and Amazon are usually top of mind. However, both conglomerates have faced public scrutiny from the government and consumers.<\/p>\n

Google has made headlines this year dealing with antitrust battles<\/a> in both the United States and the European Union.<\/p>\n

Not only that, but the severe fines<\/a> that accompanied the antitrust rulings have led Google to lose some of its market share.<\/p>\n

Amazon hasn\u2019t had the most remarkable press, either. Some of the newsworthy class action lawsuits that hurt Amazon included:<\/p>\n