{"id":28676,"date":"2023-01-09T14:52:58","date_gmt":"2023-01-09T14:52:58","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/09\/how-to-build-a-helpful-content-strategy-for-2023\/"},"modified":"2023-01-09T14:52:58","modified_gmt":"2023-01-09T14:52:58","slug":"how-to-build-a-helpful-content-strategy-for-2023","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/09\/how-to-build-a-helpful-content-strategy-for-2023\/","title":{"rendered":"How to build a \u2018helpful\u2019 content strategy for 2023"},"content":{"rendered":"

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Between the roll-out of the helpful content update<\/a> and the emphasis of E-E-A-T<\/a> on every query and search result, Google is clear about the significance SEOs should place on good, valuable content in 2023.<\/p>\n

Given that, I\u2019d like to break down the approach, process, and resources my team uses to tackle content this year.\u00a0<\/p>\n

I\u2019m not just talking about a content calendar, which is one facet of your content strategy. I\u2019m talking about using your audience understanding and your organization\u2019s branding to build a content system that provides genuine value.\u00a0<\/p>\n

The right approach for valuable content<\/h2>\n

The emphasis on quality and value in content is good for marketers, even if it shifts a bit of focus away from quantitative metrics like clicks and external links.\u00a0<\/p>\n

Producing good content will rely on a rich understanding of your audience, good fundamental content structures, and solid delivery methods \u2013 marketing skills that will always be relevant.<\/p>\n

Start with your audience. Who are they? What do they need? What content should you deliver to help them get there?\u00a0<\/p>\n

Approach content like any other product or service:<\/p>\n