{"id":28671,"date":"2023-01-09T14:33:17","date_gmt":"2023-01-09T14:33:17","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/09\/b2b-commerce-and-content-management-pushing-boundless-digital-innovation\/"},"modified":"2023-01-09T14:33:17","modified_gmt":"2023-01-09T14:33:17","slug":"b2b-commerce-and-content-management-pushing-boundless-digital-innovation","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/09\/b2b-commerce-and-content-management-pushing-boundless-digital-innovation\/","title":{"rendered":"B2B commerce and content management: pushing boundless digital innovation"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"\">&#13;<br \/>\n&#13;<br \/>\n                        &#13;<\/p>\n<p><span data-contrast=\"auto\">Are you looking for a\u00a0solution that allows you to build stronger relationships with B2B buyers? How about making data-driven content decisions and implementing personalization at scale? Is it important to you to provide consistent delivery of rich and engaging product information across all touchpoints?\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you\u2019ve answered <\/span><strong><span data-contrast=\"auto\">yes<\/span><\/strong><span data-contrast=\"auto\">\u00a0to the questions above, Optimizely is positioned to help you succeed! Optimizely has released tools that allow Content Management (formerly known as Content Cloud) and B2B Commerce to work together even easier than before. The key ingredient is a C# API SDK that allows Content Management to leverage the B2B Commerce APIs in a headless manner to expose B2B data and capabilities within the CMS. Our customers now have access to the best features and functionality of both tools to deliver seamless B2B digital experiences.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong><span data-contrast=\"auto\">Value of content management<\/span><\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Content management is a larger-scale CMS tool that enables you to increase your omnichannel engagement and conversions by delivering exactly the right content at the right time and place.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong><span data-contrast=\"auto\">Create once and publish anywhere:<\/span><\/strong><span data-contrast=\"auto\"> Manage content centrally, use templates and layouts to maintain brand consistency and support\u00a0multi-site management.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><strong><span data-contrast=\"auto\">Easy to use:<\/span><\/strong><span data-contrast=\"auto\"> Streamlined interfaces for full page layouts or simple blocks of text, drag and drop components on your canvas, and preview across multiple environments.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><strong><span data-contrast=\"auto\">Work together:<\/span><\/strong><span data-contrast=\"auto\"> Workflow, approval, versioning and security for governance and compliance. Ability to collaborate using Projects functionality to group related content, comment and share and review all with your Go-Live in mind.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><strong><span data-contrast=\"auto\">Get your message out:<\/span><\/strong><span data-contrast=\"auto\"> SEO best practices are baked-in to your publishing, launches multiple sites from the same place, shares content and messages for re-use, supports multi-lingual content and translation processes or integrations, all managed and tracked from one source.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><strong><span data-contrast=\"auto\">Value of B2B<\/span><\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">B2B Commerce Cloud is a tool built for complex B2B processes. It includes native B2B functionality without third-party add-ons, and it supports complex relationships, personas and approval workflows.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong><span data-contrast=\"auto\">All-in-one functionality:<\/span><\/strong><span data-contrast=\"auto\"> Create complex, multi-tier pricing aligned with\u00a0customer specific personas. Leverage order approval workflows to ensure easy buying process for customers. Robust search functionality allows for the boosting of results to help customers find information quickly.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong><span data-contrast=\"auto\">Mobile app:<\/span><\/strong><span data-contrast=\"auto\"> Branded native mobile app is available to ensure customers can research and order on the go and in the field.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong><span data-contrast=\"auto\">Architected for performance:<\/span><\/strong><span data-contrast=\"auto\"> SaaS based platform that is natively designed to work alongside an ERP. B2B Commerce offers a straightforward upgrade path so you can take advantage of the latest features and functionality.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong><span data-contrast=\"auto\">How customers will benefit from the combined power of Content Management and B2B Commerce<\/span><\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We\u2019ll look at this from two different perspectives.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Before we dive in, let\u2019s make sure to acknowledge that B2B has Spire CMS built into the B2B platform. And it\u2019s important to know that there are no plans to remove Spire from B2B Commerce Cloud. It\u2019s a good fit for some customers that are small to mid-size and don\u2019t require the more robust CMS capabilities that Content Management offers.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">But where it can fit well\u2026<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you\u2019re an enterprise level B2B company \u2013 it could be good fit. They are often interested in pursuing a content strategy approach to allow you to develop a deeper customer relationship and brand affinity in the digital world.\u00a0And they typically have larger marketing teams, complex content, a global approach or multiple websites to manage.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you\u2019re a Manufacturing and Distribution customer who\u00a0has focused on Content Management \u2013 you also may be a good fit. You\u2019re likely looking at (or using) Content Management to engage your customers who now want to use that digital channel to drive transactions, and thus, revenue. Complex products and a large customer base yield the need for specific B2B commerce features \u2013 such as customer specific pricing, vendor managed inventory, quotes\/RFQs, order management, etc.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong><span data-contrast=\"auto\">A quick peek at the architecture<\/span><\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">From Content Management, leverage the B2B functionality via the API SDK. Manage website content (non-product) in Content Management and bring in the product catalog and commerce logic from the B2B Commerce Cloud platform.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<img loading=\"lazy\" decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/www.optimizely.com\/contentassets\/4253b19f97d34cf9a2c4acdb8edb2dde\/imagebqpnl.png\" loading=\"lazy\" alt=\"\" width=\"623\" height=\"307\"\/><\/span><\/p>\n<p><span data-contrast=\"auto\">Take a look at a summary breakdown of how you would take advantage of the combined\u00a0tools.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<img loading=\"lazy\" decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/www.optimizely.com\/contentassets\/4253b19f97d34cf9a2c4acdb8edb2dde\/screen-shot-2022-10-27-at-2.50.01-pm.png\" loading=\"lazy\" alt=\"\" width=\"619\" height=\"267\"\/><\/span><\/p>\n<p><span data-contrast=\"auto\">The power of your website is boundless with this combination of best-in-breed tools. <\/span><a href=\"https:\/\/www.optimizely.com\/get-started\/\"><span data-contrast=\"none\">Contact us<\/span><\/a><span data-contrast=\"auto\"> if you have interest in this solution and want to chat further.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&#13;<br \/>\n&#13;\n                    <\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.optimizely.com\/insights\/blog\/b2b-commerce-and-content-management-pushing-boundless-digital-innovation\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#13; &#13; &#13; Are you looking for a\u00a0solution that allows you to build stronger relationships with B2B buyers? How about making data-driven content decisions and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-28671","post","type-post","status-publish","format-standard","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B commerce and content management: pushing boundless digital innovation - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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