{"id":28668,"date":"2023-01-09T14:19:39","date_gmt":"2023-01-09T14:19:39","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/09\/how-to-choose-a-content-marketing-automation-platform\/"},"modified":"2023-01-09T14:19:39","modified_gmt":"2023-01-09T14:19:39","slug":"how-to-choose-a-content-marketing-automation-platform","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/09\/how-to-choose-a-content-marketing-automation-platform\/","title":{"rendered":"How to choose a content marketing automation platform"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"\">&#13;<br \/>\n&#13;<br \/>\n                        &#13;<\/p>\n<p><a href=\"https:\/\/www.loc.gov\/resource\/ppmsc.03521\/\"><span style=\"font-weight: 400;\">A 1917 poster<\/span><\/a><span style=\"font-weight: 400;\"> says in bold capital letters: \u201cI WANT YOU FOR THE U.S. ARMY,\u201d along with the famous image of Uncle Sam pointing at the viewer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 1917, most advertising was blunt and direct, but in the following 100+ years, consumers have become desensitized to typical marketing strategies. As a result, companies have turned to new forms of marketing to reach their audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of these forms of marketing is content marketing: an indirect type of advertising that delivers blog posts, podcasts, and other forms of content to indirectly market a brand to consumers. Today, businesses can automate many aspects of content marketing, and choosing the right platform for content marketing automation unlocks new efficiencies and return on investment for companies.<\/span><\/p>\n<h3><strong>Key takeaways:<\/strong><\/h3>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Content marketing is a powerful way to reach customers by providing value through content.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Automation makes content marketing efficient and convenient.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Optimizely can help you take your content management to the next level.<\/span><\/li>\n<\/ul>\n<h2><strong>What is content marketing?<\/strong><\/h2>\n<p><a href=\"https:\/\/www.coursera.org\/articles\/content-marketing\"><span style=\"font-weight: 400;\">Content marketing<\/span><\/a><span style=\"font-weight: 400;\"> is a new strategy for reaching potential customers by delivering content they want to consume. Content marketing improves the brand\u2019s image by providing useful or entertaining content which builds goodwill and brand recognition among potential customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content marketing takes many forms: podcasts, digital video, webinars, articles, infographics and more. Creating and delivering quality content is difficult because it must deliver on multiple levels: it must be useful, entertaining and informative, but it must also inspire confidence and credibility. In other words, quality content marketing must be both good content and marketing material.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why would a company spend its marketing dollars on content marketing instead of more direct forms of advertising? There are several reasons content marketing is a good choice for companies:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content marketing improves organic reach by delivering content that customers want to consume. This can range from entertainment like TikTok videos or online quizzes to more serious informative content like how-to guides and video conferences.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content marketing inspires confidence in your brand by establishing your company as an expert and key player in your industry.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content marketing improves goodwill by delivering personable, relatable content that meets customers where they\u2019re at. Rather than trying to make customers interested in your company directly, content marketing capitalizes on the things your customer is already interested in.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.optimizely.com\/contentassets\/f8351d3350404b5d9066da5100a93b51\/imageqonbf.png\" loading=\"lazy\" alt=\"\" width=\"1500\" height=\"971\"\/><\/p>\n<p><a href=\"https:\/\/guides.library.upenn.edu\/infographics\/creating\"><em><span style=\"font-weight: 400;\">image source<\/span><\/em><\/a><\/p>\n<p>\u00a0<\/p>\n<h2><strong>How to automate content marketing<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">AI can\u2019t host a podcast or present a webinar (at least not yet), but automation plays an important role in content marketing.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Social media<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Social media is one of the largest opportunities for marketers. Social media is the <\/span><a href=\"https:\/\/www.statista.com\/study\/36294\/digital-advertising-report-social-media-advertising\/\"><span style=\"font-weight: 400;\">second largest market<\/span><\/a><span style=\"font-weight: 400;\"> within the world of digital advertising, second only to search marketing. Content marketing is uniquely poised to cover both categories as it can optimize content for organic search results and social media sharing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where automation comes into the picture: automation can\u2019t take over your social media presence for you, but it <\/span><em><span style=\"font-weight: 400;\">can<\/span><\/em><span style=\"font-weight: 400;\"> take on some of the most tedious and error-prone aspects of your <\/span><a href=\"https:\/\/www.optimizely.com\/\"><span style=\"font-weight: 400;\">digital presence.<\/span><\/a><span style=\"font-weight: 400;\"> Some key ways you can automate your social media content marketing are by scheduling posts, connecting various social media platforms to publish content on multiple platforms at once, regularly sharing your content, automatically promoting content and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recently, AI has taken significant steps forward in<\/span><a href=\"https:\/\/hbr.org\/2022\/04\/the-power-of-natural-language-processing\"><span style=\"font-weight: 400;\"> Natural Language Processing (NLP)<\/span><\/a><span style=\"font-weight: 400;\">, which makes AI chatbots a powerful way to connect with users on social media platforms (as well as on your platform).<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">Email marketing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A fan of the television show <\/span><a href=\"https:\/\/screenrant.com\/arrested-development-banana-stand-money-reason-explained\/\"><span style=\"font-weight: 400;\">Arrested Development<\/span><\/a><span style=\"font-weight: 400;\"> would finish the phrase \u201cThe money is in the\u2026\u201d with \u201cbanana stand,\u201d but experienced marketers know that the right answer is \u201cthe money is in the list.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This popular phrase refers to the fact that email marketing is one of the most important aspects of a marketing plan, and a longer list of quality leads is one of the most reliable ways to grow sales. Email newsletters are one of the most popular forms of content marketing but sending email after email is a tedious and treacherous process as it creates limitless opportunities for human error.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Automation revolutionizes email marketing by automatically sending emails. With a <\/span><a href=\"https:\/\/rainmakercloud.com\/our-capabilities\/\"><span style=\"font-weight: 400;\">customer relationship management<\/span><\/a><span style=\"font-weight: 400;\"> platform, email automation can automatically send emails based on milestones and timelines and personalize emails based on the customer\u2019s name and history. This level of personalization is difficult for small businesses and impossible for large ones, but with automation, it\u2019s straightforward and convenient.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.optimizely.com\/contentassets\/f8351d3350404b5d9066da5100a93b51\/image-2-1.jpg\" loading=\"lazy\" alt=\"\" width=\"812\" height=\"811\"\/><\/p>\n<p><a href=\"https:\/\/blog.aweber.com\/learn\/benefits-of-email-marketing.htm\"><em><span style=\"font-weight: 400;\">image source<\/span><\/em><\/a><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">Tracking performance\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the keys to marketing automation is tracking marketing communication performance. Marketers should be performing<\/span><a href=\"https:\/\/www.optimizely.com\/products\/experiment\/web-experimentation\/\"><span style=\"font-weight: 400;\"> A\/B testing<\/span><\/a><span style=\"font-weight: 400;\"> to see which campaigns perform the best and merit further expansion, but tangibly measuring the outcome of these tests is difficult without the right tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Automation helps companies track the performance of their <\/span><a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/automate-content-marketing\/\"><span style=\"font-weight: 400;\">content marketing<\/span><\/a><span style=\"font-weight: 400;\"> by collecting data from various platforms, bringing it all into one convenient place and providing metrics about the traffic and conversions coming from each piece of content.\u00a0<\/span><\/p>\n<h2><strong>Features of the right content marketing platform<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Harnessing the value of these powerful automation options requires a quality content marketing platform. The right platform should include some qualities that maximize its usefulness.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Flexibility. <\/strong><span style=\"font-weight: 400;\">One of the essential functions of automation is the ability to share content on multiple platforms simultaneously. While this is already a powerful option, it becomes more powerful with a headless API that empowers you to deliver content on various platforms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Personalization.<\/strong><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\"><span style=\"font-weight: 400;\"> 71% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> expect companies to deliver personalized interactions, and 76% become frustrated when companies don\u2019t personalize their communications. The right content marketing platform makes personalization second nature with robust personalization tools that go beyond copy-and-pasting names. Content marketing platforms like <\/span><a href=\"http:\/\/www.optimizely.com\/products\/orchestrate\/content-management\/#media-management\"><span style=\"font-weight: 400;\">Optimizely<\/span><\/a><span style=\"font-weight: 400;\"> target personalized digital experiences to dynamic customer segments.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Capacity. <\/strong><span style=\"font-weight: 400;\">Your business has unique needs, and your content platform shouldn\u2019t hold you back. Rather than making your job harder, the right content marketing platform makes your job easier by offering a wide range of options and high-capacity storage for all your needs.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When it comes to content management, Optimizely is an industry leader. Optimizely\u2019s advanced tools range from A\/B testing, e-commerce support and headless digital experience management.<\/span><\/p>\n<p><strong>To learn how Optimizely can help you harness the power of automation and revolutionize your content marketing, <\/strong><a href=\"https:\/\/www.optimizely.com\/get-started\/\"><strong>request a meeting<\/strong><\/a><strong> today to start the next chapter of your marketing journey.<\/strong><\/p>\n<p>&#13;<br \/>\n&#13;\n                    <\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.optimizely.com\/insights\/blog\/how-to-choose-a-content-marketing-automation-platform\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#13; &#13; &#13; A 1917 poster says in bold capital letters: \u201cI WANT YOU FOR THE U.S. ARMY,\u201d along with the famous image of Uncle&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-28668","post","type-post","status-publish","format-standard","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to choose a content marketing automation platform - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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