{"id":28661,"date":"2023-01-09T13:55:13","date_gmt":"2023-01-09T13:55:13","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/09\/microsoft-bigcommerce-team-up-to-launch-new-marketplace-ads-and-listings\/"},"modified":"2023-01-09T13:55:13","modified_gmt":"2023-01-09T13:55:13","slug":"microsoft-bigcommerce-team-up-to-launch-new-marketplace-ads-and-listings","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/09\/microsoft-bigcommerce-team-up-to-launch-new-marketplace-ads-and-listings\/","title":{"rendered":"Microsoft, BigCommerce team up to launch new marketplace Ads and Listings"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"articleBody\">\n<p>Microsoft and BigCommerce just announced a new partnership called \u201cMicrosoft Ads and Listings in the BigCommerce Marketplace.\u201d The new collaboration enables BigCommerce merchants in the US, UK and ANZ to directly integrate their stores and reach Microsoft Advertising\u2019s audience of more than a billion people.<\/p>\n<p><strong>What BigCommerce says. <\/strong><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Seamless partner app integrations like Microsoft Ads and Listings uplevel the value and opportunities that we can deliver to our merchants all over the world to reach millions of potential new customers searching across the Microsoft Advertising Network,\u201d said Sharon Gee, vice president of revenue growth and general manager of omnichannel at BigCommerce. \u201cBy adding another strategic omnichannel partner integration to our roster, our merchants can seamlessly advance their omnichannel operations while unlocking new channel growth. BigCommerce prides itself on our best-of-breed, partner-first approach and our commitment to the noble purpose of open commerce. With this, merchants are able to easily leverage leading, pre-integrated solutions to drive their long term success.<\/p>\n<p><cite>Sharon Gee, vice president of revenue growth and general manager of omnichannel at BigCommerce<\/cite><\/p><\/blockquote>\n<p><strong>How it works. <\/strong>BigCommerce merchants can synchronize product catalogs directly to Microsoft Merchant Center. They can then create shopping campaigns to promote product catalogs and track campaign performance, without leaving the BigCommerce Control Panel. <\/p>\n<p>The partnership offers advantages to BigCommerce merchants by:<\/p>\n<ul>\n<li><strong>Broadening audience reach through new channels.<\/strong> The Microsoft Advertising Network sees billions of searches each month, giving merchants the opportunity to showcase products to millions of potential customers on Microsoft Bing, MSN, Microsoft Edge and via syndicated partners such as Yahoo! and AOL, to name a few.<\/li>\n<li><strong>Driving more traffic with enhanced shopping experiences. <\/strong>Through the new Microsoft Shopping Tab, merchants can filter product feeds with specific attributes that deliver richer ad content, and narrow search results that can increase click-through and conversion rates by simply making it easier for shoppers to find what they are looking for.<\/li>\n<li><strong>Monitoring and optimizing ad performance in real time.<\/strong> Without leaving the BigCommerce Control Panel, merchants can see campaign performance with a snapshot view or run detailed reporting on a wide or granular scope, with specific key elements or side-by-side comparisons across various ad campaigns. Changes can be made in real time to status, budgets and bids while having access to a personalized tips dashboard and customer support to get better results.<\/li>\n<\/ul>\n<p><strong>Why we care. <\/strong>Jason McKay, senior director, global partner sales, Microsoft Advertising says:<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>The Microsoft Advertising Network connects BigCommerce merchants with people who have greater purchasing power, engage more with ads and are more likely to make a purchase online. With Microsoft Ads and Listings, BigCommerce merchants can connect with customers in new ways, achieving a strong return on spend to drive long-term growth.<\/p>\n<p><cite>Jason McKay, senior director, global partner sales, Microsoft Advertising<\/cite><\/p><\/blockquote>\n<p>This new partnership could be part of Microsoft\u2019s effort to <a href=\"https:\/\/searchengineland.com\/microsoft-is-planning-to-double-the-size-of-its-ad-business-to-20-billion-389796\">double the size of its ad revenue<\/a> to $20 billion. Either way, it\u2019s a step in the right direction for advertisers and merchants looking to expand their reach beyond Google and Facebook.<\/p>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<em><a class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMLXKIzD8vAQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" rel=\"nofollow noopener\">Add Search Engine Land to your Google News feed.<\/a><\/em>\u00a0\u00a0\u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/searchengineland.com\/wp-content\/themes\/editorial-2021\/img\/icons\/google_news.png\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/searchengineland.com\/wp-content\/themes\/editorial-2021\/img\/icons\/google_news.png\" loading=\"lazy\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/noscript><\/p>\n<hr\/><\/div>\n<div class=\"row\">\n<div class=\"col-6\">\n<div class=\"container-fluid px-0 sel-new-articles\">\n<div class=\"row\">\n<div class=\"col-12\">\n<p class=\"pb-1\">New on Search Engine Land<\/p>\n<section class=\"global-content-stream\">\n<\/section><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3\">\n<div class=\"avatar\" style=\"min-width:140px;min-height:140px\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Nicole Farley\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/06\/nicole-farley.png\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/06\/nicole-farley.png\" loading=\"lazy\" alt=\"Nicole Farley\" width=\"140\" height=\"140\"\/><\/noscript>\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/about:blank\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 25px;\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=nfarley10&amp;show_count=true&amp;show_screen_name=true&amp;size=m\"><\/iframe><noscript><iframe id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=nfarley10&amp;show_count=true&amp;show_screen_name=true&amp;size=m\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 25px;\"><\/iframe><\/noscript>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\t\tNicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/searchengineland.com\/microsoft-bigcommerce-team-up-to-launch-new-marketplace-ads-and-listings-391040\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft and BigCommerce just announced a new partnership called \u201cMicrosoft Ads and Listings in the BigCommerce Marketplace.\u201d The new collaboration enables BigCommerce merchants in the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":28662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-28661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft, BigCommerce team up to launch new marketplace Ads and Listings - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2023\/01\/09\/microsoft-bigcommerce-team-up-to-launch-new-marketplace-ads-and-listings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft, BigCommerce team up to launch new marketplace Ads and Listings - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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