{"id":28657,"date":"2023-01-09T13:43:56","date_gmt":"2023-01-09T13:43:56","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/09\/content-mapping-tools-and-5-mind-map-steps\/"},"modified":"2023-01-09T13:43:56","modified_gmt":"2023-01-09T13:43:56","slug":"content-mapping-tools-and-5-mind-map-steps","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/09\/content-mapping-tools-and-5-mind-map-steps\/","title":{"rendered":"Content Mapping Tools and 5 Mind Map Steps"},"content":{"rendered":"

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\"\"You spent hours sweating over a blog post to make it appealing and complete. You spent weeks of intensive preparation to produce an eye-catching video. You finally have your content in shape and publish the end result.<\/p>\n

You promote it with a few tweets and updates on LinkedIn, Instagram, and your newsletter. And then?<\/p>\n

Don\u2019t cross your fingers and hope for the best. Turn to mapping to ensure your content makes the biggest impact possible.<\/span><\/p>\n

Let me walk through the process with the example of a video presentation I did for the hybrid Content Marketing World event in 2021: What If Creating Single-Use, Disposable Content Were a Crime<\/a>?<\/p>\n

Decipher content mapping<\/h2>\n

In this case, I use the term \u201ccontent mapping\u201d to talk about mapping content to other content. Content mapping is a logical derivative of the phenomenon of mind mapping \u2014 drawing a diagram to visually organize information, frequently around a single concept represented as a circle in the center of the map.<\/p>\n

#Content mapping lets you visually organize information around a single concept, says @carlijnpostma via @CMIContent. <\/a><\/span>Click To Tweet<\/a><\/span><\/p>\n

An experienced content mapper can easily chop the topic into separate thoughts or ideas. But less-experienced content mappers should brainstorm, using the map as a physical manifestation. I like to draw a tree and jot down all the different categories, subjects, and content types that come to mind as branches.<\/p>\n

You can download the example<\/a> and create your own version.<\/p>\n

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Click to enlarge<\/a><\/p>\n

Map your content in 5 steps<\/h2>\n

Follow the mind-mapping process with these steps, and see how to do it with the topic of \u201cevergreen content\u201d \u2013 the core message in my Content Marketing World video.<\/p>\n

1. Select your core content<\/h3>\n

Base your map on a piece of high-quality, long-form content<\/a> that will gain your target audience\u2019s attention. Though it needs to be relevant content, you don\u2019t need to start from scratch. Have you posted an interesting article? Does your podcast contain an episode about which you would like to focus more attention?<\/p>\n

Start your #content map with a high-quality, long-form asset, says @carlijnpostma via @CMIContent. <\/a><\/span>Click To Tweet<\/a><\/span><\/p>\n

Specify the source of this long-form content \u2013 its landing page. Will you link to a page on your website? Or is the ultimate goal<\/a> to attract more subscribers to your YouTube channel?<\/p>\n

Example: <\/strong>My goal for the evergreen content video is to attract more visitors to my website and convert them into newsletter subscribers. My primary content source is this page on my website<\/a> featuring the video, What If \u2026 Creating Single-Use, Disposable Content Were a Crime.<\/p>\n

2. Divide into five subtopics<\/h3>\n

Detail five subtopics related to your primary long-form content. Bear in mind these subtopics likely won\u2019t be in a ready-to-share format.<\/p>\n

Example: <\/strong>The topic of \u201cevergreen content\u201d can be split into these five subtopics:<\/p>\n