{"id":28643,"date":"2023-01-09T12:55:13","date_gmt":"2023-01-09T12:55:13","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/09\/how-to-create-an-awards-page-that-adds-authority-to-your-website\/"},"modified":"2023-01-09T12:55:13","modified_gmt":"2023-01-09T12:55:13","slug":"how-to-create-an-awards-page-that-adds-authority-to-your-website","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/09\/how-to-create-an-awards-page-that-adds-authority-to-your-website\/","title":{"rendered":"How to create an awards page that adds authority to your website"},"content":{"rendered":"

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If you\u2019ve racked up awards or accolades for your business, you\u2019re not wrong in wanting to show them off.<\/p>\n

Your achievements signify you\u2019re doing a few things right, so why wouldn\u2019t you display them on your website?<\/p>\n

The key is to ensure you don\u2019t look too company-focused or braggy \u2013 after all, a cardinal sin of content is using too much \u201cI\u201d or \u201cwe\u201d language and forgetting to talk to your audience with \u201cyou\u201d language.<\/p>\n

To strike the right balance, you need to write an awards page that isn\u2019t distracting or annoying, but rather adds credence to your brand and builds trust.<\/p>\n

You want customers to say, \u201cWow, this company is really successful!\u201d Not, \u201cYuck, this company is obsessed with itself.\u201d<\/p>\n

Let\u2019s talk about how to create an awards page, including how having one builds trust with customers.<\/p>\n

Why create an awards page on your website?<\/h2>\n

Awards pages can help establish your authority<\/a>, giving your SEO a little boost.<\/p>\n

How? <\/p>\n

Awards are proof that you\u2019re a force in your industry, doing exceptional work. Other people paid attention and recognized you for what you do, and now they\u2019ve given you physical evidence of your company\u2019s prowess.\u00a0<\/p>\n

Thus, those awards are trust signals to prospects and<\/strong> to search engines (E-A-T, anyone?).<\/p>\n

For example, the Search Engine Land Awards<\/a> are handed out yearly to marketers, teams, and agencies that demonstrate excellence in organic or paid search marketing initiatives or campaigns.<\/p>\n

How to create an awards page that shows off your achievements \u2013 without turning people off (+ 7 examples)<\/h2>\n

Wondering how to create an effective awards page? Here are six tips with seven examples from real-life businesses that have done it well.<\/p>\n

1. Consider creating a separate awards page<\/h3>\n

If you have earned a lot of awards over the years (good on you!), consider displaying them on a separate awards page.\u00a0<\/p>\n

For example, the University of Dundee in Scotland has a page dedicated to its awards, with additional pages that explain the context of each award.\u00a0<\/p>\n

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