{"id":28505,"date":"2023-01-08T07:35:46","date_gmt":"2023-01-08T07:35:46","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/"},"modified":"2023-01-08T07:35:46","modified_gmt":"2023-01-08T07:35:46","slug":"this-day-in-search-marketing-history-january-8","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/","title":{"rendered":"This day in search marketing history: January 8"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"articleBody\">\n<h2 id=\"h-intent-research-vs-keyword-research\">Intent research vs. keyword research<\/h2>\n<p>In 2020, Fr\u00e9d\u00e9ric Dubut of Bing <a href=\"https:\/\/searchengineland.com\/seos-must-focus-on-intent-research-practices-in-2020-327128\">told us<\/a>: \u201cKeyword research are probably going to become slowly obsolete and you\u2019ll need to switch to intent research as a practice.\u201d<\/p>\n<p>Barry Schwartz asked Google\u2019s John Mueller about Dubut\u2019s statement. Here\u2019s what Mueller said:<\/p>\n<ul>\n<li>\u201cThere\u2019s probably always gonna be a little bit of room for keyword research because you\u2019re kind of providing those words to users. And even if search engines are trying to understand more than just those words, showing specific words to users can make it a little bit easier for them to understand what your pages are about and can sometimes drive a little bit of that conversion process.\u201d<\/li>\n<\/ul>\n<p>So, is keyword research obsolete yet? In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. But keyword research is still far from obsolete.<\/p>\n<p>Read all about it in <a href=\"https:\/\/searchengineland.com\/googles-john-mueller-on-intent-research-vs-keyword-research-for-2020-327279\">Google\u2019s John Mueller on intent research vs keyword research for 2020<\/a>.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 class=\"has-text-align-center\" id=\"h-also-on-this-day\">Also on this day\u00a0<\/h2>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-halting-campaigns-shouldn-t-be-your-only-brand-safety-precaution\"><a href=\"https:\/\/searchengineland.com\/halting-campaigns-shouldnt-be-your-only-brand-safety-precaution-345278\">Halting campaigns shouldn\u2019t be your only brand safety precaution<\/a><\/h3>\n<p><strong>2021:<\/strong>  How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-google-s-john-mueller-on-intent-research-vs-keyword-research-for-2020\"><a href=\"https:\/\/searchengineland.com\/googles-john-mueller-on-intent-research-vs-keyword-research-for-2020-327279\">Google\u2019s John Mueller on intent research vs keyword research for 2020<\/a><\/h3>\n<p><strong>2020:<\/strong> Search engines continue to get better at understanding intent and rely less on keywords. But Mueller wouldn\u2019t go as far as to say keyword research practices will or should go away anytime soon.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-google-handles-reconsideration-requests-in-batches\"><a href=\"https:\/\/searchengineland.com\/google-handles-reconsideration-requests-in-batches-327291\">Google handles reconsideration requests in batches<\/a><\/h3>\n<p><strong>2020:<\/strong> John Mueller said that the Google team goes through reconsideration requests in batches, so sometimes it can feel like there is a backlog.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-with-bing-pages-brands-can-manage-their-profiles-across-microsoft-products-including-bing-search\"><a href=\"https:\/\/searchengineland.com\/with-bing-pages-brands-can-manage-their-profiles-across-microsoft-products-including-bing-search-327298\">With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search<\/a><\/h3>\n<p><strong>2020:<\/strong> Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-video-brian-dean-on-growing-youtube-subscribers-and-the-nofollow-link-change\"><a href=\"https:\/\/searchengineland.com\/video-brian-dean-on-growing-youtube-subscribers-and-the-nofollow-link-change-327285\">Video: Brian Dean on growing YouTube subscribers and the nofollow link change<\/a><\/h3>\n<p><strong>2020:<\/strong> In this installment of Barry Schwartz\u2019s vlog series, he chatted with Dean about making good quality videos, the nofollow link attribute change and more.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-need-to-expedite-page-removal-in-google-s-search-index-try-a-temporary-sitemap-file\"><a href=\"https:\/\/searchengineland.com\/need-to-expedite-page-removal-in-googles-search-index-try-a-temporary-sitemap-file-310131\">Need to expedite page removal in Google\u2019s search index? Try a temporary sitemap file<\/a><\/h3>\n<p><strong>2019:<\/strong> if you have hundreds or thousands of pages, removing URLs one by one can be time-consuming. What tocan you do? Use temporary sitemaps, according to John Mueller.\u00a0<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-google-assistant-updates-airline-check-ins-hotel-bookings-language-translation-and-maps\"><a href=\"https:\/\/searchengineland.com\/google-assistant-updates-airline-check-ins-hotel-bookings-language-translation-and-maps-310197\">Google Assistant updates: Airline check-ins, hotel bookings, language translation and Maps<\/a><\/h3>\n<p><strong>2019:<\/strong> Google was working hard to make the Assistant (and by extension, Home) a transactional platform.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-machine-vs-man-what-really-matters-for-seo-success\"><a href=\"https:\/\/searchengineland.com\/machine-vs-man-what-really-matters-for-seo-success-310169\">Machine vs. man: What really matters for SEO success<\/a><\/h3>\n<p><strong>2019:<\/strong> <a href=\"https:\/\/searchengineland.com\/author\/lily-ray\">Lily Ray<\/a> on changes to how sites are evaluated, dealing with traffic drops due to algorithm changes, Google\u2019s search quality rater guidelines and more.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-google-to-roll-out-new-search-console-features-in-coming-weeks\"><a href=\"https:\/\/searchengineland.com\/google-roll-new-search-console-features-upcoming-weeks-289184\">Google to roll out new Search Console features in coming weeks<\/a><\/h3>\n<p><strong>2018:<\/strong> Verified users in\u00a0Google Search Console\u00a0were about to get access the new Search Performance, Index Coverage, AMP status and Job posting reports.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-google-removes-addiction-treatment-ads-from-uk-search-results\"><a href=\"https:\/\/searchengineland.com\/google-adwords-removes-addiction-treatment-ads-from-results-in-the-uk-289434\">Google removes addiction treatment ads from UK search results<\/a><\/h3>\n<p><strong>2018:<\/strong> An investigation revealed an ongoing issue with middlemen bidding on the terms and receiving large kickbacks from the private centers where the searchers were ultimately referred to \u2013 a practice called \u201cpatient brokering.\u201d<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-google-accidentally-removes-news-publishers-from-google-news\"><a href=\"https:\/\/searchengineland.com\/google-accidentally-removes-news-publishers-google-news-289444\">Google accidentally removes news publishers from Google News<\/a><\/h3>\n<p><strong>2018:<\/strong> Google called it an \u201cunintentional technical issue.\u201d<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-it-s-google-home-vs-amazon-alexa-at-ces-in-the-battle-for-the-voice-ecosystem\"><a href=\"https:\/\/searchengineland.com\/google-home-vs-amazon-alexa-ces-battle-voice-ecosystem-289459\">It\u2019s Google Home vs. Amazon Alexa at CES in the battle for the voice ecosystem<\/a><\/h3>\n<p><strong>2018: <\/strong>Google and Amazon both announced new device partnerships; the Google Assistant would be on new \u201csmart display\u201d devices, more TVs, speakers and in cars.\u00a0<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-google-announces-solution-to-longstanding-amp-cache-url-display-problem\"><a href=\"https:\/\/searchengineland.com\/google-solution-url-amp-pages-289481\">Google announces solution to longstanding AMP cache URL display problem<\/a><\/h3>\n<p><strong>2018:<\/strong> Google\u00a0said it was making a change to stop displaying Google URLs, instead of the publisher URLs, in search results served from the AMP cache.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-search-in-pics-googlebot-bb-8-google-onesie-tesla-model-x\"><a href=\"https:\/\/searchengineland.com\/search-in-pics-googlebot-bb-8-google-onesie-tesla-model-x-239859\">Search In Pics: GoogleBot &amp; BB-8, Google Onesie &amp; Tesla Model X<\/a><\/h3>\n<p><strong>2016:<\/strong> The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-google-now-bugs-remove-cards-from-users-while-google-now-tests-custom-background-themes\"><a href=\"https:\/\/searchengineland.com\/google-now-bugs-remove-cards-users-google-now-tests-custom-background-themes-212356\">Google Now Bugs Remove Cards From Users While Google Now Tests Custom Background Themes<\/a><\/h3>\n<p><strong>2015:<\/strong> Some users were missing their Google Now cards, which they rely on to see if there will be traffic on the way to work, how cold it may be or other useful information for their day.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-adwords-reach-reporting-moves-to-the-campaigns-tab\"><a href=\"https:\/\/searchengineland.com\/adwords-reach-reporting-moves-campaigns-tab-212388\">AdWords Reach Reporting Moves To The Campaigns Tab<\/a><\/h3>\n<p><strong>2015:<\/strong> Google moved\u00a0the Reach and Frequency report out of the Dimensions tab to the Campaigns tab.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-bing-s-new-best-sellers-carousel-helps-readers-find-just-the-right-book\"><a href=\"https:\/\/searchengineland.com\/bings-new-best-sellers-carousel-helps-readers-find-just-right-book-212404\">Bing\u2019s New Best-Sellers Carousel Helps Readers Find Just The Right Book<\/a><\/h3>\n<p><strong>2015:<\/strong> Microsoft\u2019s search engine started displaying a carousel of New York Times best-selling books when searching for specific book genres.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-google-france-homepage-goes-je-suis-charlie-in-memory-of-charlie-hebdo-victims\"><a href=\"https:\/\/searchengineland.com\/google-france-homepage-goes-je-suis-charlie-memory-charlie-hebdo-victims-212386\">Google France Homepage Goes \u201cJe Suis Charlie\u201d In Memory Of Charlie Hebdo Victims<\/a><\/h3>\n<p><strong>2015:<\/strong> Google France added the \u201cJe Suis Charlie\u201d (\u201cI am Charlie\u201d) badge on its homepage, honoring the lives lost during the Charlie Hebdo massacre in Paris, France.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-yahoo-s-news-digest-app-is-summly-2-0\"><a href=\"https:\/\/searchengineland.com\/yahoo-news-digest-is-summly-2-0-181293\">Yahoo\u2019s News Digest App Is \u201cSummly 2.0\u201d<\/a><\/h3>\n<p><strong>2014:<\/strong> CEO Marissa Mayer introduced the new news app at CES. Summly was acquired by Yahoo in March 2013 for an estimated $30 million.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-utah-has-highest-google-usage-west-virginia-the-lowest\"><a href=\"https:\/\/searchengineland.com\/utah-has-highest-google-usage-west-virginia-the-lowest-181308\">Utah Has Highest Google Usage, West Virginia The Lowest<\/a><\/h3>\n<p><strong>2014:<\/strong> Ad network Chitika released\u00a0a new tool\u00a0that provided a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-google-s-matt-cutts-on-publishers-with-duplicate-content-use-the-canonical-tag\"><a href=\"https:\/\/searchengineland.com\/googles-matt-cutts-on-publishers-with-duplicate-content-use-the-canonical-tag-181331\">Google\u2019s Matt Cutts On Publishers With Duplicate Content: Use The Canonical Tag<\/a><\/h3>\n<p><strong>2014:<\/strong> In <a href=\"https:\/\/www.youtube.com\/watch?v=MndQPxmPKDE\" target=\"_blank\" rel=\"noreferrer noopener\">How should I address a small duplicate content issue?<\/a>, Cutts said to use the rel=canonical tag to help consolidate the PageRank of the stories and avoid any issues with Google.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-report-us-search-ad-spend-rises-12-percent-yoy-in-q4-2013-smartphone-cpcs-drop\"><a href=\"https:\/\/searchengineland.com\/report-us-search-ad-spend-rises-12-percent-yoy-in-q4-2013-smartphone-cpcs-drop-181294\">Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop<\/a><\/h3>\n<p><strong>2014:<\/strong> IgnitionOne\u00a0released\u00a0its fourth quarter Digital Marketing Report, showing that the paid search market in the US continued to grow.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-google-fixes-definition-urls-makes-them-clickable-links\"><a href=\"https:\/\/searchengineland.com\/google-fixes-definition-urls-clickable-links-144511\">Google Fixes Definition URLs, Makes Them Clickable Links<\/a><\/h3>\n<p><strong>2013:<\/strong> The URL shown under the definition previously wasn\u2019t clickable. Instead, the only way to click through to the source of the definition was to use the smaller Source link at the bottom of the box.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-google-is-hiring-someone-to-find-ways-to-make-you-want-to-search-while-signed-in\"><a href=\"https:\/\/searchengineland.com\/google-is-hiring-someone-to-find-ways-to-make-you-want-to-search-while-signed-in-144523\">Google Is Hiring Someone To Find Ways To Make You Want To Search While Signed-In<\/a><\/h3>\n<p><strong>2013:<\/strong> \u201cAs Product Marketing Manager within the search growth team, you will be responsible to developing plans, creatives, campaigns and programs to increase the number of user\u2019s signed in.\u201d<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-google-mobile-search-and-the-paradox-of-competition\"><a href=\"https:\/\/searchengineland.com\/google-competition-and-the-paradox-of-mobile-search-144532\">Google, Mobile Search And The Paradox Of Competition<\/a><\/h3>\n<p><strong>2013:<\/strong> How much does Google figure into the \u201cfuture of search,\u201d whose advances will largely be determined by mobile and non-traditional devices? That was a hard question to answer.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-2011-the-year-google-bing-took-away-from-seos-publishers\"><a href=\"https:\/\/searchengineland.com\/2011-year-google-bing-took-away-from-seos-publishers-106311\">2011: The Year Google &amp; Bing Took Away From SEOs &amp; Publishers<\/a><\/h3>\n<p><strong>2012:<\/strong> Danny Sullivan called 2011 \u201calarming.\u201d Why? Because after years of moving forward, the search engines took a big step back, withholding both linking and keyword data.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-the-big-list-168-marketing-trends-predictions-resolutions-for-2011\"><a href=\"https:\/\/searchengineland.com\/big-list-168-marketing-trends-predictions-resolutions-2011-60671\">The Big List: 168 Marketing Trends, Predictions &amp; Resolutions For 2011<\/a><\/h3>\n<p><strong>2011:<\/strong> A huge collection of trends, predictions and resolutions on paid search, SEO, local\/mobile and more.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-google-mulling-several-ways-to-integrate-ads-on-maps\"><a href=\"https:\/\/searchengineland.com\/google-mulling-several-ways-to-integrate-ads-on-maps-33127\">Google Mulling Several Ways To Integrate Ads On Maps<\/a><\/h3>\n<p><strong>2010:<\/strong> Several articles speculated about or discussed ads on Google Maps (PC and mobile).\u00a0<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-yahoo-to-keep-boss-in-microsoft-deal-may-charge-in-future\"><a href=\"https:\/\/searchengineland.com\/yahoo-to-keep-boss-in-microsoft-deal-may-charge-in-future-33123\">Yahoo To Keep BOSS In Microsoft Deal, May Charge In Future<\/a><\/h3>\n<p><strong>2010:<\/strong> Some of the results would be powered by Yahoo, while the search results in BOSS (Build your Own Search Service \u2013 a Yahoo Developer Network initiative to provide an open search web services platform) would be powered from Microsoft Bing.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-a-year-later-yahoo-s-ceo-gives-herself-a-b-minus\"><a href=\"https:\/\/searchengineland.com\/a-year-later-yahoos-ceo-gives-herself-a-b-minus-33125\">A Year Later, Yahoo\u2019s CEO Gives Herself A B-Minus<\/a><\/h3>\n<p><strong>2010:<\/strong> Said Yahoo CEO Carol Bartz: \u201cIt was a little tougher internally than I think I had anticipated, I did move fast, but this is a big job.\u201d<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-where-s-ap-in-google-news-apparently-in-limbo-as-contract-running-out\"><a href=\"https:\/\/searchengineland.com\/wheres-ap-in-google-news-33164\">Where\u2019s AP In Google News? Apparently In Limbo, As Contract Running Out<\/a><\/h3>\n<p><strong>2010:<\/strong> Associated Press stories \u2013 hosted by Google itself \u2014 were no longer appearing in Google News. Google had not added any new AP content since Dec. 24.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-google-fast-flip-now-on-google-news-home-page\"><a href=\"https:\/\/searchengineland.com\/google-fast-flip-now-on-google-news-home-page-33165\">Google Fast Flip Now On Google News Home Page<\/a><\/h3>\n<p><strong>2010:<\/strong> The company\u2019s experimental news reading tool became part of the Google News home page, while also still remaining a Google Labs project.\u00a0<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-submit-your-google-spam-suggestions-for-2009\"><a href=\"https:\/\/searchengineland.com\/submit-your-google-spam-suggestions-for-2009-16055\">Submit Your Google Spam Suggestions For 2009<\/a><\/h3>\n<p><strong>2009:<\/strong> An annual tradition, Matt Cutts of Google\u2019s Search Quality team asked\u00a0for feedback on things Google should work on in relation to search spam.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-are-ppc-budgets-increasing-or-decreasing-in-these-recessionary-times\"><a href=\"https:\/\/searchengineland.com\/are-ppc-budgets-increasing-or-decreasing-in-these-recessionary-times-16056\">Are PPC Budgets Increasing Or Decreasing In These Recessionary Times?<\/a><\/h3>\n<p><strong>2009:<\/strong> 25% of Rimm-Kaufman\u2019s clients increased their PPC spend 2008 Q4 vs. 2007, while 75% pulled back PPC spend.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-google-testing-new-adwords-budgeting-option-timeframe\"><a href=\"https:\/\/searchengineland.com\/google-testing-new-adwords-budgeting-option-timeframe-16058\">Google Testing New AdWords Budgeting Option: Timeframe<\/a><\/h3>\n<p><strong>2009:<\/strong> Timeframe gave advertisers a new budgeting method that automatically adjusted the daily budget based on traffic to reach a set dollar budget as per the calendar month.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-google-sms-search-is-down-for-the-count\"><a href=\"https:\/\/searchengineland.com\/google-sms-search-down-16059\">Google SMS Search Is Down \u2026 For The Count?<\/a><\/h3>\n<p><strong>2009:<\/strong> \u201cSorry, \u2018[search term]\u2019 did not return any results\u201d.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-google-streetview-gps-save-kidnapped-girl\"><a href=\"https:\/\/searchengineland.com\/google-streetview-gps-save-kidnapped-girl-16065\">Google StreetView, GPS Save Kidnapped Girl<\/a><\/h3>\n<p><strong>2009:<\/strong> Police tracked the girl\u2019s cell phone with GPS and then confirmed her whereabouts\u00a0in Virginia, using StreetView.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-microsoft-to-buy-fast-search-for-1-23-billion\"><a href=\"https:\/\/searchengineland.com\/microsoft-to-buy-fast-search-for-123-billion-13082\">Microsoft To Buy Fast Search For $1.23 Billion<\/a><\/h3>\n<p><strong>2008:<\/strong> \u00a0Microsoft got a market-leading enterprise search company\u00a0and\u00a0a world-class web crawler (not to mention some of the smartest engineering talent in search).<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3><a href=\"https:\/\/searchengineland.com\/google-youtube-tvs-powered-by-panasonic-13083\">Google &amp; YouTube TVs Powered By Panasonic<\/a><\/h3>\n<p><strong>2008:<\/strong> Matsushita Electric Industrial, the company behind Panasonic, said the TVs would enable users to browse and watch YouTube videos from their TVs.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3><a href=\"https:\/\/searchengineland.com\/yahoos-yang-outlines-vision-for-an-integrated-open-yahoo-20-13084\">Yahoo\u2019s Yang Outlines Vision For An Integrated, Open Yahoo 2.0<\/a><\/h3>\n<p><strong>2008:<\/strong> Search appeared to be a piece of the overall approach but not the core here; community and trusted content sources are emphasized.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3><a href=\"https:\/\/searchengineland.com\/sony-in-video-deal-with-google-viacom-deals-with-five-competing-online-video-providers-13085\">Sony In Video Deal With Google &amp; Viacom Deals With Five Competing Online Video Providers<\/a><\/h3>\n<p><strong>2008:<\/strong> Sony\u00a0announced\u00a0a deal to provide Google\u2019s YouTube five-minute clips of some of their most popular TV shows, including \u201cMarried With Children\u201d and \u201cNewsradio.\u201d<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3><a href=\"https:\/\/searchengineland.com\/open-letter-to-wikipedia-editors-yes-matt-cutts-is-notable-10216\">Open Letter To Wikipedia Editors: Yes, Matt Cutts Is Notable<\/a><\/h3>\n<p><strong>2007:<\/strong> That time when <a href=\"https:\/\/en.wikipedia.org\/wiki\/Matt_Cutts\" target=\"_blank\" rel=\"noreferrer noopener\">Matt Cutts\u2019s Wikipedia\u2019s page<\/a> almost got deleted. <\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3><a href=\"https:\/\/searchengineland.com\/court-oks-narrow-use-of-competitor-trademarks-in-search-ads-meta-tags-10217\">Court OKs Narrow Use of Competitor Trademarks in Search Ads &amp; Meta Tags<\/a><\/h3>\n<p><strong>2007:<\/strong> A U.S. District Court ruled that the use of keyword-triggered ads and keyword metatags using trademarked terms cannot confuse consumers if the resulting ads\/search results don\u2019t display a competitor\u2019s trademarks.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3><a href=\"https:\/\/searchengineland.com\/an-open-letter-to-paid-search-networks-10213\">An Open Letter to Paid Search Networks<\/a><\/h3>\n<p><strong>2007:<\/strong> Search marketer Jeffrey Rohrs published an open letter to paid search providers asking critical questions about billing practices, transparency, click fraud and other issues<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3><a href=\"https:\/\/searchengineland.com\/yahoo-introduces-yahoo-go-20-mobile-search-other-apps-10209\">Yahoo Introduces Yahoo Go 2.0, Mobile Search &amp; Other Apps<\/a><\/h3>\n<p><strong>2007:<\/strong> While second to Google in Web search, the company was hoping it could lead the market for mobile search and associated advertising with a new offering tailored for use on handsets.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3><a href=\"https:\/\/searchengineland.com\/search-engine-chacha-announces-6-million-round-10210\">Search Engine ChaCha Announces $6 Million Round<\/a><\/h3>\n<p><strong>2007:<\/strong> ChaCha employed a network of live guides to help answer user queries in real time in addition to providing traditional algorithmic search.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3><a href=\"https:\/\/searchengineland.com\/advertisers-cutting-google-adwords-spending-with-surge-of-keyword-prices-10215\">Advertisers Cutting Google AdWords Spending With Surge of Keyword Prices<\/a><\/h3>\n<p><strong>2007:<\/strong> Why were advertisers cutting their PPC ad spend significantly in 2007? Because many of the keyword prices have resulted in advertisers being priced out of profitability.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3>From Search Marketing Expo (<a href=\"https:\/\/marketinglandevents.com\/smx\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMX<\/a>)<\/h3>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h3 id=\"h-past-contributions-from-search-engine-land-s-subject-matter-experts-smes\">Past contributions from Search Engine Land\u2019s Subject Matter Experts (SMEs)<\/h3>\n<p>These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<p class=\"has-text-align-center\">&lt; January 7 | <a href=\"https:\/\/searchengineland.com\/library\/search-marketing-history\">Search Marketing History<\/a> | January 9 &gt;<\/p>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<em><a class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMLXKIzD8vAQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" rel=\"nofollow noopener\">Add Search Engine Land to your Google News feed.<\/a><\/em>\u00a0\u00a0\u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/searchengineland.com\/wp-content\/themes\/editorial-2021\/img\/icons\/google_news.png\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/searchengineland.com\/wp-content\/themes\/editorial-2021\/img\/icons\/google_news.png\" loading=\"lazy\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/noscript><\/p>\n<hr\/><\/div>\n<div class=\"row\">\n<div class=\"col-6\">\n<div class=\"container-fluid px-0 sel-new-articles\">\n<div class=\"row\">\n<div class=\"col-12\">\n<p class=\"pb-1\">New on Search Engine Land<\/p>\n<section class=\"global-content-stream\">\n<\/section><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3\">\n<div class=\"avatar\" style=\"min-width:140px;min-height:140px\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/01\/danny-goodwin-search-engine-land-senior-editor-338x338.jpg\" loading=\"lazy\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\"\/><\/noscript>\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/about:blank\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 25px;\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=MrDannyGoodwin&amp;show_count=true&amp;show_screen_name=true&amp;size=m\"><\/iframe><noscript><iframe id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=MrDannyGoodwin&amp;show_count=true&amp;show_screen_name=true&amp;size=m\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 25px;\"><\/iframe><\/noscript>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\t\tDanny Goodwin is Managing Editor of Search Engine Land &amp; SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land\u2019s roster of subject-matter experts. He also helps program our conference series, SMX \u2013 Search Marketing Expo.&#13;<br \/>\n&#13;<br \/>\nPrior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/searchengineland.com\/search-marketing-history-january-8-391108\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Intent research vs. keyword research In 2020, Fr\u00e9d\u00e9ric Dubut of Bing told us: \u201cKeyword research are probably going to become slowly obsolete and you\u2019ll need&#8230;<\/p>\n","protected":false},"author":1,"featured_media":28506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-28505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>This day in search marketing history: January 8 - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2023\/01\/08\/this-day-in-search-marketing-history-january-8\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This day in search marketing history: January 8 - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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