{"id":28430,"date":"2023-01-07T15:05:50","date_gmt":"2023-01-07T15:05:50","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/07\/b2b-reads-tiktok-for-b2b-breaking-down-big-goals-customer-retention-in-2023-and-more\/"},"modified":"2023-01-07T15:05:50","modified_gmt":"2023-01-07T15:05:50","slug":"b2b-reads-tiktok-for-b2b-breaking-down-big-goals-customer-retention-in-2023-and-more","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/07\/b2b-reads-tiktok-for-b2b-breaking-down-big-goals-customer-retention-in-2023-and-more\/","title":{"rendered":"B2B Reads: TikTok for B2B, Breaking Down Big Goals, Customer Retention in 2023, and MORE"},"content":{"rendered":"

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In addition to our Sunday <\/span>App of the Week<\/span><\/a> feature, we also summarize some of our <\/span>favorite B2B sales & marketing posts<\/span><\/a> from around the web <\/span>each week<\/span><\/a>. We\u2019ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.<\/span><\/p>\n

TikTok for B2B Businesses: Is It Worth It?<\/a> By\u00a0Megan Thudium<\/a>
If you\u2019re connected on social media, chances are you\u2019ve seen a TikTok video. TikTok has been hugely popular across all age ranges and interests \u2014 so is it time for B2B companies to enter the space?<\/p>\n

How reluctant executives can become LinkedIn influencers in 2023<\/a> By\u00a0Brandon Carter\u00a0<\/a>
Are You are the person you\u2019ve been waiting for on social?<\/p>\n

How To Motivate The Unmotivated\u00a0<\/a>By David Burkus<\/a>
It is an inescapable part of a leader\u2019s job is to motivate the unmotivated. otivation is less about the qualities of the leader<\/a>\u00a0and more about understanding the needs of the team and of each individual on the team.\u00a0 Read to learn five ways to motivate the unmotivated.<\/p>\n

Caution, conservative budgeting to dominate Q1 2023 as marketers look to \u2018outsmart\u2019 rather than \u2018outspend\u2019<\/a> By\u00a0Kristina Monllos<\/a>
(part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year.) The lack of clarity into what this year will truly bring \u2014 a true recession or the continuity of economic uncertainty \u2014 will likely have marketers rethinking strategies, plans and spending which will push them to ask for the flexibility that the pandemic has pushed them to establish in other deals.<\/p>\n

How to Break Down Big Goals to Create Your Daily Routine<\/a> By Darryl Davis, CSP<\/a>
Four great tips on making manageable and doable progress.<\/p>\n

How to make your thought leadership stand out, according to data<\/a> from Edelman, LinkedIn By Joe Kingsbury<\/a>
Especially in a time of economic turmoil, your words are more important than ever. Thought leadership that keeps your value proposition top of mind with customers can make a meaningful difference as we enter an economically uncertain times. When done well, publishing informative, high-quality thought leadership can be vital when proving that your product, service, or partnership is a necessity in 2023.<\/p>\n

Master Customer Retention in 2023<\/a> By Pamela Hazelton<\/a>
Retention is key.\u00a0 Increase CRR, embrace trends, reduce the churn\u2026 make sure customers feel valued! Pamela tells you how. B2B can learn from this ecommerce example.<\/p>\n

What experiential marketers are anticipating in 2023<\/a> Plus, their favorite campaigns from last year. By Ryan Barwick<\/a>
Five experiential marketing executives share what they\u2019re anticipating in 2023 and their favorite activation from last year.<\/p>\n<\/p><\/div>\n