{"id":28394,"date":"2023-01-07T04:15:05","date_gmt":"2023-01-07T04:15:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/07\/5-privacy-questions-that-every-b2b-marketer-should-ask\/"},"modified":"2023-01-07T04:15:05","modified_gmt":"2023-01-07T04:15:05","slug":"5-privacy-questions-that-every-b2b-marketer-should-ask","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/01\/07\/5-privacy-questions-that-every-b2b-marketer-should-ask\/","title":{"rendered":"5 Privacy Questions That Every B2B Marketer Should Ask"},"content":{"rendered":"

<\/a>\n<\/p>\n

\n

\"1karie\"In Q3 2022, U-Haul, TIC International, TikTok and Uber announced that they experienced data security breaches, highlighting the increased importance of data privacy and security \u2014 and\u00a0B2B marketers are no different. Ensuring data privacy across every touchpoint is no longer just good for business: It\u2019s a requirement. Regulators are working hard to ensure that data is protected from risk and that it\u2019s used appropriately to keep sensitive information private.\u00a0<\/p>\n<\/p><\/div>\n

\n

At the same time, B2B marketers are increasing their reliance on data to create more relevant marketing and engage their customers more effectively. A recent study from Gartner<\/a> found that while B2B customers expect that companies will use data to keep track of their movements during the marketing process, they want their data to be safe and kept private. This creates added pressure to get data privacy right.\u00a0<\/p>\n

One way that B2B marketers can stay above the fray is to work with partners that take data privacy seriously. Whether it\u2019s during the proposal and evaluation process, a contract renewal or before a new project kickoff, it\u2019s never a bad time for companies to reach out to their data partners to get a better understanding of their data practices.<\/p>\n

Here are five tough questions brands should ask every partner:<\/p>\n

1.\u00a0What security protocols and certifications do you have in place?\u00a0<\/h4>\n

An organization\u2019s technology department can put together a risk assessment document that covers all applicable questions. At a minimum, any company that handles large amounts of data should be certified for SOC 2<\/a> and ISO. Marketers should ask companies to share certificates and recent penetration test results.<\/p>\n

\tThe tech department will likely want to know if the vendor of choice uses multifactor authentications, and the team will want more info on their file transfer protocol, where their servers are located and if they transfer data overseas. Once practitioners get the answers, the tech team can evaluate and determine any risks or gaps that need to be addressed.\u00a0<\/p>\n

2. Have you ever had a data breach?<\/h4>\n

Hopefully the answer is \u201cno,\u201d but as we\u2019ve seen on the news, many companies with good data integrity have experienced a breach. If the answer is \u201cyes,\u201d it\u2019s important to understand what happened and what they\u2019ve done to create better protections. Ask the provider questions such as:<\/p>\n